Love it or hate it, Facebook is still the number one social network and first-stop web destination for a majority of web users. Despite this, many entrepreneurs are still unsure of best practices for using the site to benefit their small business. The truth is, Facebook is one of the best ways to market your products and services, increase brand exposure, and offer improved customer service and engagement with the company. While it’s difficult to put a value on engagement, social media is a free (or very low cost) avenue for product promotion and customer interaction that should not be overlooked.

Read on for five ways everyone from company leaders to budding entrepreneurs can leverage Facebook for the benefit of a business and turn engaged users into paying customers.
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