Cosmetics are substances or products used to enhance or alter the appearance or fragrance of the body. Many cosmetics are designed for use of applying to the face and hair. They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

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Develop a Brand Plan:

You will need to let your target market know about your brand, this is brand exposure. As such, it is important to develop a brand plan that will guide your efforts. Ideally, you should develop a one year plan. However, you can put a six months plan in place.

Your brand plan will indicate what your marketing strategy is and how you intend to bring your brand to life; that is exposing your brand to its target audience. You need to develop the communication that you want to pass across to your target market. Remember that the elements of your brand identity needs to be brought to life.

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There are several elements of the marketing mix, of which you can determine which of them will work well for your business.

Choose the right tools & Channels:

There are several options you can choose from depending on the level of maturity of your business, your understanding of your customers, their behaviors and habits, relevance to your target market, the type of product or service that you offer among other factors.

Your economic security does not come from your job or from the patronage of other people; it comes from your ability to meet needs and solve problems. Keep investing in those abilities and you will have endless opportunities.

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SON - Standard Organization of Nigeria

It was established by the enabling Act No 56 of 1971 as amended. The agency is the regulatory body legally responsible for the standard of Nigeria products - domestic and industrial. It is also responsible for regulating the standards of such products intended for use in Nigeria but made in other countries.

How much does it cost to start a cosmetic business in Nigeria?

Depending on how financially capable you are, you can start this business on a very low scale with as low as N50,000, on a medium scale you can start with N500,000 – N1 million, and on a large scale you can start with N10 – N20 million to any amount because prices of different products are not constant.

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It is very important to ensure that your choice of tools and the medium chosen is effective and relevant to ensure you do not waste resources without driving results. As much as possible, ensure that you exploit generating free and earned media which will help to minimize your marketing spend.

Consumption >> Production

START THE PRODUCTION OF INKS

The production of inks is a thriving and highly profitable business in the chemical industry. Inks are used in printing either in cartridges used by small printers in offices or in printing press.

The truth is that as long as we have books, magazines, banners, billboards (except electronic billboards) and artworks etc, there will always be need for inks. This goes to show that there is indeed a pretty large market for inks. As an aspiring entrepreneur who is looking towards starting a business in the chemical industry, one of your options is to go into the production of inks.

Touch points To Build your Brand:

Advertising:
[b]Traditional Media: [/b]This is mass market in nature, meaning that it will be exposed to large number of people. The elements are TV, Radio, Press - magazine and journals. However, for a new business (SME), this may not be relevant as it entails huge capital outlay and may be too mass market for what you want to achieve in the short term.

Production manual for Chemical based Products like never before covering Cosmetics, Adhesives, Beverages and Food, Disinfectant, Industrial chemicals, Lubricants, Paints,Printing Inks, Stain Removers, Soaps and detergents, wood finishes etc and over 100 product formulations, processing method & Usage, Equipment & tools, quality parameter, sources of raw material, useful tips and all relevant Information.

Cosmetics are substances or products used to enhance or alter the appearance or fragrance of the body. Many cosmetics are designed for use of applying to the face and hair. They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

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Advertising:

Digital Media:
With the explosion of the digital platform, the face of advertising has been permanently changed in recent years. There are several touch points that can be used to generate awareness for a brand on the digital platform. There is media buying on sites like google search, sports/fashion/food sites.
Depending on the type of brand you are projecting, you are able to tailor make your communication on relevant platforms.

The Nigerian manufacturing sector is dominated by the production of cement and building materials, food and beverages, tobacco, chemicals and fertilizers, wood, and textiles. Out of all only 3 subsectors (food & beverage, cement, and textile) account for 77% of manufacturing output generating the greatest value.

Social Media:

Social media is the new way of maintaining communication and dialogue with friends, family and the outside world. These sites have been used by several companies to drive brand engagement and followership. Gone are the days when brands talk down and at customers; now is the age where there is a two way conversation. You can buy Ad space on some of these sites. This is cost effective way for an SME to reach it's audience. Some of these are LinkedIn, Twitter, Instagram, Facebook among others.

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Cosmetic Products must meet SON specifications as SAE or API or other approved agencies

Word of Mouth/Referrals:

The effectiveness of word of mouth has been attested to over time. This is more so, when a customer has enjoyed a good experience from you. They go ahead and tell other people and your brand expands and grows. A happy customer can refer your brand/business to many more people. Be aware also that a bad experience may generate a worse word of mouth which will spread faster.

Public Relation (PR)

This is often referred to as earned media. This is when you get mileage for your brand through write ups in newspapers or magazines. This may be borne out of your personal experience of the writer and it gives credibility to your brand. PR can also be a news reporting of your event. Either way, it projects your brand in a positive way.

Consumption >> Production

Promotions:

Brands run promotion to drive users to patronise them. This can be in the form of discounts, free offerings or loyalty schemes. You need to be specific on the objective for running a promotion and set out the results expected. Once, you are clear on the objectives of a promotion, you can decide on the mechanics and communication platforms that will drive awareness.

Let's join hands as problem solvers and solution makers. Let's promote a production based smart economy.

Let's raise our productivity by inspiring a productive digital economy.

Note that promotion is not what you do all the time as there are other effects on the brand - loss of revenue, dilution/ erosion of your brand equity. You do not want to give a perception that your brand only thrives on promotions.

Happy weekend

Cosmetics are substances or products used to enhance or alter the appearance or fragrance of the body. Many cosmetics are designed for use of applying to the face and hair. They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics. Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hair styling products (gel, hair spray, etc.), perfume and cologne. Cosmetics applied to the face to enhance its appearance are often called makeup or makeup

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