On January 28, BOCOG and the Ministry of culture and tourism jointly announced the official launch of the theme activity of "Beijing 2022 Winter Olympic culture global tour". Han Zirong, full-time vice chairman and Secretary General of BOCOG, and Zhang Xu, Vice Minister of culture and tourism, attended the launching ceremony and delivered a speech.



The theme activity of "Beijing 2022 Winter Olympic culture global tour" is jointly carried out by the Publicity Department of BOCOG and the international exchange and Cooperation Bureau of the Ministry of culture and tourism. It aims to deepen communication and cooperation, make good use of the external publicity platform, and increase the global promotion of Beijing 2022 winter Olympic Games.



In his speech, Zhang Xu said that hosting the Beijing Winter Olympic Games and the winter Paralympic Games is a major event for the party and the state. The Ministry of culture and tourism will work with BOCOG to fully integrate the abundant resources of BOCOG and the advantages of overseas Chinese cultural centers and overseas tourism offices to help the whole process of the Beijing Winter Olympic Games through the theme activity of "Beijing 2022 Winter Olympic culture global tour" In order to create a good external atmosphere for the Beijing Winter Olympic Games and further enhance the international attention and influence of the Beijing Winter Olympic Games, we should promote the publicity and promotion of the Winter Olympic Games, tell the story of the Winter Olympic Games and China well.



Han Zirong introduced the overall situation of the preparations for the Beijing Winter Olympics. She said that BOCOG has always attached great importance to the publicity work in the preparation process. The theme activity of "Beijing 2022 Winter Olympic culture global tour" is another innovative measure to do a good job in the publicity work of the Winter Olympic Games and expand the international influence of the Beijing Winter Olympic Games. She also expressed her gratitude to the Ministry of culture and tourism for its strong support for the preparation of the Beijing Winter Olympic Games.



According to reports, the theme activity of "Beijing 2022 Winter Olympic culture global tour" will take advantage of the overseas Chinese cultural center and overseas tourism offices of the Ministry of culture, tourism and tourism to set up a "window of Winter Olympics" and launch the "Winter Olympics on cloud" project and other forms of activities. From January 2021 to June 2022, various publicity activities were staged in 54 cities in 49 countries around the world to introduce the preparation progress of Beijing 2022 Winter Olympic Games and winter Paralympic Games, comprehensively display the construction of Winter Olympic venues, sustainable development, cultural exchanges and other highlights, and promote the international dissemination of China's ice and snow culture, Great Wall culture and spring festival culture.