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In Februrary of 2001, during the ‘dot com boom’, I was working for a national digital radio station. This was a truly digital radio station because it wasn’t on DAB. That wasn’t yet a thing.

It was on Sky Digital TV, (channel 964, now BBC South) online and on search engines. Remember those?

Before Google was the internet, we also had other search engine options available, including Yahoo, Ask Jeeves, Alta Vista, and Freeserve. That was the search engine that pumped Stormlive automatically to visitors.

And that’s exactly how I quickly built an audience of one million listeners a week.

Yes, you read that quickly.

One million per week.

See, back in 2001, I knew what I was doing with audio, and was radio’s new up and coming hot property, snapping at the heels of Chris Moyles.

Radio executives were clandestinely meeting with me to try and poach me (Hi, Roger! Still really sorry it didn’t work out in the end!) and PR executives were plotting to get me in the papers.

The radio station had a suave city boy named James working the comms team. He knew someone who knew someone who knew someone who was going to arrange for me to be photographed leaving Martine McCutcheon’s West London flat.

Sadly, my then girlfriend and now ex-wife threw an absolute poop sack over the whole thing, and it got called off.

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