A business mentor is a trusted advisor who could help you in the most challenging conditions. Different mentors excel in their field and can produce suggestions and guidance in that particular field, which would yield fruitful results. The aim of hiring these professionals is to benefit from their expertise without employing a full-time staff member. These professionals could help in personality development and act as a guide to get through your ideas.

One should understand that the mentors do different things. The key idea is that business coaching would help you make critical decisions with ease and take your business to the heights of success. The guidance may not be needed in daily activities, but the guidance and suggestions could make or break the company on certain occasions.

The key reasons for hiring a business mentor are:

• Focus: At times, you, as the business owner, could shift focus from critical areas. It may be because, at specific points, they need attention. The mentor could help you manage the underlying issues that come with business operations rather than multi-tasking.

• Impartiality: You might not see the truth about a project, while the coach would have a clear view as they would not be biased towards anyone or the project. They would be able to provide you with a new perception to help you see the bigger picture. Their professional advice would work in favour of the brand, and they would come up with ideas that may not show favourable results immediately but could work in favour of the company in the long term.

• Support and advice: You understand that handling business is never smooth sailing. These mentors have been through such a situation and can push the situations to help business withstand harsh conditions. The support and advice are invaluable for business owners.

• Goal setting: At times, the owners could be adventurous and set high standards. A few others would underestimate the capacity of the business. The coach would set an appropriate deadline, which would be feasible and help in business growth. The goal-setting should not be for short terms and long term because, without a goal, the business can go off-track.

• Accountability: You might not be used to be your boss. Having a coach would help you follow their advice, which would help you adjust to the new environment.

You would need to pick the correct mentor for your business, depending on the expertise you would need.