Startups would need the guidance of a business mentor unless the owner has years of experience in handling business in that particular field. A few professionals would work as an individual, while others work as part of investment companies. Hiring a company would always be beneficial as it would have a team of professionals who excel in various fields.

Their guidance would be in financial products, services, planning, investment-related advice, retirement, insurance, mortgages, taxes and many more. These professionals are termed as insurance agents, accountants and in few cases as an attorney as well.

Most of these companies have multi-facets. They proffer business coaching, which would help the startup owners to take baby steps towards success. These firms are beneficial as people hesitate to start without any guidance while creating a new business. They would help set up small practical targets so that it allows the owners to build their confidence simultaneously. In case if the steps have not provided fruitful results, they would suggest few alternatives. Their experience plays a vital role, which does not have any substitute.
The few ways in which a financial advisor helps a business include:

• Right questions: the financial advisors ask the right questions regarding the startup's products or services. The answers would help the business make their actions efficient and profitable with excellent results.
• Multi-role: Guidance would be needed in various departments, from product/service development to IT support, including packaging, deliveries, and direct customer service and property maintenance. All these departments play a significant role in business finances. Mismanagement of money, cash flow problems, delayed or overpaid vendors are few problems, which the professional can detect and handle easily.
• Recognising risks: The financial advisor can provide timely insights into areas where they expect risks and better investment opportunities. They could help develop a business plan to make most of the circumstances and reduce chances of loss to the company.
• Cost-saving techniques: Hiring a financial advisor will save time and money, as many functions need expert handling, without which the firm can be in a sticky situation. They help by not letting the owners make costly mistakes.
• Future development: A financial advisor could guide the owners in improving business, and their transparent and impartial perspective could help owners make significant decisions.
It would be ideal for the owners to be transparent with the coach about the financial health and expectations. It would help them to provide suggestions as per the financial health.

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