While many smartphone users are often asked to choose between functionality and appearance, itel says you can have both. The itel P38 series offers a unique blend of fashionable design and sleek outlook that gives you a sense of style and confidence. With a super slim frame, quality 13MP dual camera, unique colour scheme and ergonomic texture, and upgraded fingerprint sensor, the itel P38 series is the new definition of elegance and class; the outlook is both sparkling and attractive.



What about the screen? itel goes above and beyond with a charming 2.5D water-drop fullscreen, with a much more immersive visual experience of 91% screen ratio. Handling is made easier with a perfect blend of narrow edges and contour. This additional functional piece of design further makes the screen larger, slimmer, and more elegant. Even the fingerprint sensor at the back has been upgraded to withstand dust and handle cleaning, when necessary.


Same Affordable Price Point, Much More Value

itel still holds a reputation as one of the most affordable smartphone brands in Africa and Asia. With the new itel P38 series, the brand is consolidating its unique, customer-friendly price points. The itel P38 goes for less than N50,000 (fifty thousand naira) only, while the itel P38 Pro sells for less than N60,000 in stores nationwide. No other brand in its category offers as much value for such an incredibly affordable price.