on the average five times as many people that read the headline as read the body copy unless the headline sells your product you have wasted 90% of your money
DAVID OGILVY

the beginning either forges a connection with the reader or the package fails
ROBERT BLY

people aren't interested in you they are interested in themselves
DALE CARNEGIE

marketing is no longer the stuff you make but the stories you tell
SETH GODIN


Copywriting is simply salesmanship in writing
ALEX MANDOSSIAN

if you can't explain it to a six yr old you don't know it yourself
ALBERT EINSTEIN