The election is expected to be keenly contested given the diversity of the candidates in ethnicity, religion, and orientation. Unlike the 2019 poll which saw ethnicity and religion as lesser factors given that the two major candidates then were from the same Fulani ethnicity and Muslim religion, the 2023 presidential poll is a contest among three major ethnic groups- Yoruba, Fulani, and Igbo. Howbeit, analysts expect the decisions of voters to reflect a little ethnic affiliation, but more of monetary gains in some cases and frustration in other cases.

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