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Nairaland Forum / Entertainment / Music/Radio / BRT Adverting In Lagos, Nigeria (763 Views)
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BRT Adverting In Lagos, Nigeria by Mediamix247: 1:13pm On Mar 02, 2023 |
BRT ADVERTISING IN LAGOS, BRANDING, BRT BUS, BRT BUS ADVERTISING IN LAGOS Why Big Brands Advertise on BRT Bus in Lagos – Its Benefits & Costs In this article, we will be discussing why local and international brands advertise on BRT buses in Lagos and its immerse benefits & advert rates. Transit or BRT buses in Lagos, Nigeria serve as an effective platform for advertising. So why do these brands, SMEs alike tend to use this platform? The simple answer is EXPOSURE. Why You Should Look Into BRT Bus Advertising in Lagos State Let us break it down further. Lagos state is located in the southwestern geopolitical zone of Nigeria. The smallest in area of Nigeria’s 36 states, with a population of an estimated 18 million people. Lagos State is the most economically important state of the country. It is a major financial centre and would be the fifth-largest economy in Africa if it were a country. According to Nairametrics, Lagos state (pre-covid) attracted 66.9% ($14.16 billion) of the total foreign investment. The reason why I referred to these stats is to point out the economical value of Lagos state in Nigeria and Africa as a whole. Whatever business idea you think you have, there’s someone or a business entity already offering it. It may not be exactly the same but closely related. This indicates the high level of competition in almost every sector. For you or your brand to stand out, you need to invest in marketing & advertising either online or offline. While digital marketing is quite popular, you can not rule out traditional marketing as they still play a very impactful role in creating awareness and exposure. Big, small, local or international brands with smart marketing teams understand the value of using buses as an effective advertising medium. Its plays a strategic component in the marketing mix. Among the out-of-home advertising medium, BRT bus advertising comes at the top because it is not static and can reach a broader audience for a set period of time. These buses cover different popular routes of the city, plying important roads thus providing high visibility for your brand. Fun Facts About Adverts on Transit/BRT Buses You won’t be able to zap it. It’s impossible to ignore. It cannot be turned off in the same way that television can. It gets across road users regardless of which radio stations they are listening to. The eye is drawn to the huge, vivid, and inventive designs. In your space, you have exclusivity. It appeals to a wide range of people. It allows for ad size and placement versatility. Benefits & Advantages of Advertising using BRT Buses in Lagos, Nigeria - Advertising with BRT Buses creates an opportunity for your brand to compete effectively in your marketplace. - Your brand message can reach a large portion of your target demographic. - When it comes to purchasing decisions, transit buses put your brand’s message in front of consumers’ minds. Consumers will remember your message the more they see your advert. BRT bus advertising allows your message to run for a set period of time and your audience gets to see it all through the set period. - Targeting by Location: Your brand message can be carried into crucial communities and places through transit advertising. Other types of large-format advertising lack this flexibility. - Daily Exposure: When people ride buses or sit at bus stops or road users in traffic, they are all exposed to your brand message for long periods of time. Consumers will be more familiar with your brand’s message if they are exposed to it for a longer period of time. - BRT Bus advertising is a cost-effective way to contact people for long periods of time at a low cost. Other large size advertisements, such as billboards, would necessitate the use of many channels to obtain the same level of exposure. Types of Lagos State BRT Buses and their Routes: There are three (3) different types of BRT buses in Lagos. They are owned and managed by different companies in partnership with the Lagos State government. LBSL Buses: The newest of all three buses is the LBSL (Lagos Bus Services Limited) bus. It comes highly recommended when you are thinking of advertising on BRT buses. This is because it is new, has more exterior space and covers a large number of busy routes. The following are the routes the LBSL bus covers: Berger – TBS Berger – Oshodi Oshodi – TBS Oshodi – Berger Leventis – Berger Alapere – TBS Ikeja – Alausa Oworonshoki – TBS Park & Ride – TBS Oworonshoki – Oshodi Leventis – Oshodi TBS – Berger Oworonshoki – Beger TBS – Oshodi New additional routes Oshodi – Ajah – Oshodi Ajah via TMB through Osborn Road, Falomo, Lekki – Ajah Exp. TBS Via Western Avenue / Ikorodu Road ( Maryland, Fadeyi, Stadium, Barracks/Maryland, Yaba, Oyinbo), CMS, Bony Camp, Law School, Lekki, Ajah. Primero Buses: PRIMERO Transport Services Limited was launched on the 12th of November, 2015. Its full operation commenced on the 13th of November 2015. The following are the routes the Primero bus covers: Ikorodu Garage Aruna Agric Majidun Ogolonto Majidun Awori Irawo Idera Owode Onirin Mile 12 Ketu Ojota New Garage Maryland Ikeja Idiroko Anthony Oshodi Obanikoro Palmgrove Onipanu Fadeyi Yaba Moshalashi Barracks Stadium Iponri Costain Leventis CMS/Marina TBS The Red Lagbus These are the first BRT bus introduced in Lagos. They ply the following routes: Ajah-Lekki-CMS Ikorodu – Maryland – Fadeyi – Stadium – TBS Keffi – TBS – Obalende – Oshodi Eko Hotel – Ahmadu Bello – CMS Ikorodu – Iyana Oworo Agege – Pen Cinema Oshodi Festac – Mile 2 – CMS BRT Branding & Advert Rates LBSL Buses: Primero Buses: The Red Lagbus: The range of prices depends on the routes selected. The LSBL on the other hand is mostly the same price. Although, you can get discounts depending on the number of buses and durations usually in months. Conclusion When it comes to outdoor advertising, transit advertising plays a crucial component. Importantly, it is also advancing at a fast pace than traditional advertising, as emerging inventive technologies enable advertisers to include modern and digital signages into their advertising campaigns. In conclusion, BRT Bus advertising is one of the most effective ways to reach your target audience today, and the cost of advertising on BRT BUSES in Lagos is rather low when compared to other forms of advertising. As a result, it’s a good idea to attempt using this medium to promote your product or service.
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Re: BRT Adverting In Lagos, Nigeria by Mediamix247: 7:38am On May 26, 2023 |
BRT Branding in Lagos BRT Advertising in Lagos Transit Advertising in Lagos Bus Branding Advertising in Lagos BRT interior & Exterior Branding in Lagos Contact: Symmetric Communications. |
Re: BRT Adverting In Lagos, Nigeria by FLYERSnSTICKERS(m): 2:12pm On Jun 27, 2023 |
DISTRIBUTE FLYERS TO YOUR TARGET AUDIENCE Do you want to increase awareness for your business but don’t have the time or resources to do all of the legwork yourself? It can be tough to get your name out there when you’re competing with big businesses or real estate enterprises. They have more money and more manpower. But they’re missing out on one key element – your agility to test new marketing avenues. Flyer distribution is a cost-effective way to reach new customers nationwide and in Nigeria Symmetric Communications has a dramatically effective system that will distribute your flyer campaign quickly and efficiently. Try our service today and see the results for yourself! Reliable and affordable Discover a reliable, professional, and budget-friendly flyer distribution service. Flyer distribution has been proven an effective business growth method, and we’re here to make it easy for you. Blast past the competition while expanding your business. Flyer Distribution is the most effective way to get your flyer in front of hundreds or even thousands of people in no time. Distribute your flyers en mass. What are the benefits of flyers? Flyers have been proven to be a great way to capture your audience’s attention. Flyer Distribution is a cost-effective and efficient way of boosting the awareness of your business. Affordability is one of the major reasons why flyer distribution is used by successful companies when trying to market their products/services. Flyer distribution is extremely effective in the sense it involves people to physically hold, interact with and become curious about your flyers which will eventually lead to them exploring your business more. Delivering flyers contributes greatly to driving brand awareness through the exposure of your business’s information to a large number of people within no time. Flyer distribution price Flyer Distribution services are affordable for any budget. Pricing is calculated based on the number of flyers you wish to deliver and specific location(s). Distribution price is calculated using CPFL or better known as cost per thousand fliers and location. FAQ’s How do you distribute flyers effectively? Flyering is very effective in urban areas with high visibility. Flyers are distributed in busy traffic, shopping malls, worship centres, schools, market places, offices, etc which involves the customer targeting a specific geographical area and physically delivering flyers to households. Flyer distribution can be done in several ways — either through a team of people who deliver them by hand or with a USPS-powered automated service. Contact: Symmetric Communications, for flyer distribution in Lagos, sticker pasting, banner hosting, BRT bus branding advertising, billboard advertising, street lamppost advertising, online advertising. We are based in Lagos, with head office in Gbagada, Lagos. |
Re: BRT Adverting In Lagos, Nigeria by FLYERSnSTICKERS(m): 6:21am On Jul 01, 2023 |
LAGOS OUTDOOR BRT BUS ADVERTISING Lagos outdoor advertising Bus advertising Lagos. Lagos bus advertising In Lagos, public transport BRT Buses in Lagos can serve as ‘rolling billboards’, travelling in and around densely populated city streets. Every day, more than 3,5 Million Lagosians, business commuters, tourists, and visitors use the public BRT bus fleet. Therefore, extensive bus advertising can leave a lasting impact on pedestrians, motorists and passengers alike. With presence in prime locations in Lagos, the BRT buses are highly visible and impossible to ignore. Furthermore, waiting times of buses and passengers at various terminals are valuable. Utilize their dispensible time and present your ads on the exterior and interior of buses, city light posters or digital billboards located in the shelter of bus stops. Promote your brand with BRT bus advertising in Lagos. Choose between different formats and campaigns to make the most of your budget. Examples of your BRT bus advertising opportunities: Full cover: a fully wrapped BRR bus. Partial design: rear cover (on the back) or traffic board (on the side) Increase noticeability and makes lasting impressions with your ads rolling through the streets. The bigger and more impressive your design, the better your brand will be recognized and remembered. Be sure to reach your target audience in the streets of Lagos. We have prepared amazing advertising opportunities for. Are you interested in outdoor advertising in Lagos? You can use our contact number to get in touch or send us an e-mail to: symmetriccommunications1@gmail.com Airport advertising Lagos Billboard advertising Lagos Bus advertising Lagos Taxi advertising Lagos Flyers advertising Lagos Sticker advertising Lagos Poster advertising Lagos Newspaper insert advertising Lagos Billboard advertising Lagos Street lamppost advertising Lagos CONTACT: Symmetric Communications Lagos
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Re: BRT Adverting In Lagos, Nigeria by Mediamix247: 7:48am On Jul 28, 2023 |
BRT BUS BRANDING ADVERTISING ROUTE BUS ROUTE A Ikorodu-Mile 12 Ikorodu-Maryland Ikorodu-Oshodi Terminal 3 Ikorodu-Agric Ikorodu-Aruna Ikorodu-Ogonloto Ikorodu-Irawo Ikorodu-Owode Ikorodu-Ketu Ikorodu-Ojota-Anthony-Palmgrove Ikorodu-Onipan-Fadeyi-Baracks-Staduim-Costain Ikorodu-CMS Ikorodu-TBS Ikorodu-Yaba-Oyingbo Ikorodu-Obalenda (via 3rd Mainland Bridge) Agric-Yaba-Obalenda Ikorodu-Ajegunle BUS ROUTE B Ikorodu-Agric Ikorodu-Mile 12 Ikorodu-Ketu Ikorodu-OjotaOshodi-Abule-Egba Oshodi-Yaba Oshodi-Ikeja-ikotun Ikorodu-Oshodi Ikorodu-Ketu Ikorodu-Ojota Ikorodu-Maryland-Anthony Ikorodu-Fadeyi Ikorodu-Onipan-palmgrove Ikorodu-TBS Ikorodu-CMS Ikorodu-Costain Ojota-TBS Oshodi-Ikola Oshodi-Dopemu BRT BUS BRANDING ADVERTISING IN LAGOS, NIGERIA Contact: Symmetric Communications |
Re: BRT Adverting In Lagos, Nigeria by Mediamix247: 6:59am On Aug 28, 2023 |
BUS BRANDING LAGOS BUS REFORM |
Re: BRT Adverting In Lagos, Nigeria by Mediamix247: 7:19am On Oct 14, 2023 |
MEGA LED Billboard Maryland Intersection, Lagos ₦6,500,000.00 Board Type: MEGA LED Billboard Title: MEGA LED Billboard Maryland Intersection, Lagos Size: 21m X 7m Rate: N6.5 million Per Month Eye Contact: 2, 750,000 per day
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Re: BRT Adverting In Lagos, Nigeria by Mediamix247: 4:43pm On Dec 03, 2023 |
Internal BRT Bus Branding (BRT TV Network) Title: Internal BRT Bus Branding (BRT TV Network) Description: Demographic – Medium To Low-Income Earners No of Buses: 400 No of Commuters Daily: 460,000 Average No of Commuters Monthly: 14,000,000 Passenger Flow (Peak Period): 360000 Passenger Flow (Off Peak): 100,000 BRT Route: IKORODU- MILE 12- IKEJA – MARYLAND – YABA – SURULERE – APAPA – CMS – TBS (Busiest Route in Lagos) Passenger capacity/Bus: 80 (37 sitting/43 standing) Daily Passenger Flow/Bus: 1500 Categories: Billboards, BRT Bus Branding Tag: BRT bus branding Description Title: Internal BRT Bus Branding (BRT TV Network) Description: Demographic – Medium To Low-Income Earners No of Buses: 400 No of Commuters Daily: 460,000 Average No of Commuters Monthly: 14,000,000 Passenger Flow (Peak Period): 360000 Passenger Flow (Off Peak): 100,000 BRT Route: IKORODU- MILE 12- IKEJA – MARYLAND – YABA – SURULERE – APAPA – CMS – TBS (Busiest Route in Lagos) Passenger capacity/Bus: 80 (37 sitting/43 standing) Daily Passenger Flow/Bus: 1500 #brtbusbranding #brtadvertising #busbranding #interiorbusbrandinglagos #symmetricoutdoor
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Re: BRT Adverting In Lagos, Nigeria by SymmetricGlobal: 7:36pm On Jan 28 |
*BRT BUS EXTERIOR BRANDING LARGE CAPACITY* - Duration and no. of buses can lead to further discounts - Client is to provide print and content materials. - Price includes LASAA and other regulatory fees (excluding APCON) - Price includes printing and installation *RENTAL COST* N430,000/Bus/per month Exterior Branding Number Of Buses: 1 Duration: 30 days *Contact:* Symmetric Communications.
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Re: BRT Adverting In Lagos, Nigeria by Mediamix247: 6:57am On Apr 08 |
LASAA The following are some of the Lagos State Structure for Signage and Advertisement Agency, Law 2006 (as amended): SECTION 3: The Functions of the Lagos State Signage and Advertisement Agency shall be to: control outdoor structures to be used for signage and advertisements; issue licenses and permits for the construction and placement of outdoor structures in any part of the State; protect the environment from potential adverse impact from visual blights; control the number, size and location of outdoor structures; ensure that outdoor structures are soundly and carefully designed, erected, modified, maintained or removed when no longer in use to avoid potential damages to lives and property; ensure that outdoor structures are compatible with surrounding land uses and environment and further ensure the beatification of the immediate surrounding and vicinity of the advertisement; control the pasting and display of posters on public structures and highways; organise the procedure to regulate the ownership and operation of outdoor structures for the purpose of signage or advertisements under specific regulations as contained in this law; reject, revoke or modify a permit if found to be in violation of any of the provisions of this Law or the conditions for its grant; prepare and keep all records related to the issuance and denial of outdoor structures permit as well as appropriate general records; monitor and inspect through its Monitoring Unit any outdoor structure and verify its compliance with the Law; and establish a data-base of all the outdoor structures used for signage and advertisement, their owners and operators as well as their location and the reason for the operation; SECTION 20: Registration Permits Every outdoor structure owned by a corporate entity shall be registered by its owner. Such owner shall provide his registration number as a reference with application for a permit. The information required for the outdoor structure and the application thereon are incorporated within the Schedules to this law. Every registered outdoor shall have a registration code provided by the Agency. No structure shall be erected without having its registration code being duly sealed or mounted on it. The following structure shall require registration: Structures for free-standing portable signs including any sign on a standard, column or A-frame board fixed to its own self-contained base which may be moved manually or temporarily attached to a permanent free-standing sign; Structures for billboards including any signage structure designed and intended to provide a leasing advertising copy area where the copy can be periodically replaced, typically by the use of pre-printed copy pasted or otherwise mounted onto the copy area; Structures for billboards of the Spectacular’ type, that is those with over 20square metres of area; Structures for roof sign including any sign which is entirely upon and above the roofline or parapet of a building. Structures for a wall sign including any sign painted or posted on a wall; Structures for furniture or statue type of sign including structures, kiosk supporting outdoor signage;and Structures for temporary +signs including any permitted, designed or intended to be displayed for a short period of time. Any such sign shall be recorded using the form and the attachment referred to in the Schedules to this law. The permit required by the agency shall be issued upon the payment of the prescribed fees, and shall be renewed annually. Each structure shall bear, at its base the registration number of the owners as well as the permit number of the structures. SECTION 25: Requirement to Register as Owner of a Structure: “It shall be unlawful for any person to erect, construct, enlarge or structurally modify an outdoor structure or operate any structure or signage or advertisement without first being registered by the Agency” SECTION 27: Existing Outdoor Structures: Owners and operators of existing structures shall complete and submit the prescribed pre-scrutiny and application forms with the Agency and apply for the permits required by this Law. Where a structure which existed before this Law is not registered within a period of one month following the enactment of this Law, the Agency shall, with or without notice as it deems fit, direct the removal of same at the expense of the owner. All existing structures which do not conform with the requirements of this Law shall be demolished at the expense of the owner. © 2024 Lagos State Signage & Advertisement Agency (LASAA) LASAA |
Re: BRT Adverting In Lagos, Nigeria by Mediamix247: 7:16am On Aug 20 |
*10,000 FLYERS TO BE DISTRIBUTED IN LAGOS ISLAND AS FOLLOWS:* - Lekki: 1500 Flyers, 3 Skaters - Victoria Island: 1500 Flyers, 3 Skaters - Ikoyi: 1500 Flyers, 3 Skaters - Ajah: 1500 Flyers, 3 Skaters - CMS-Marina: 1500 Flyers, 3 Skaters - Abraham Adesanya: 1500 Flyers, 3 Skaters - Sangotedo: 1000 Flyers, 2 Skaters *Duration:* - 3 Days *Total Number of Skaters:* - 20 Skaters (3 Per Location) *EXTRA PUBLICITY[FOC]* Branded T-shirts, Face-Cap (if available), DP & Status Upload, Instagram, Nairaland, Facebook & X-Handle Account Upload - ALL FOR FREE! *MEANS OF EVALUATION:* Pictures and Video https://www.instagram.com/symmetric_communications?igsh=MzNlNGNkZWQ4Mg== #ShareFlyersInLekki #SkatersInLekki #ShareFlayersInIkoyi #SkatersInIkoyi #ShareFlyersInVictoriaIsland #SkatersInVictoriaIsland #ShareFlayersInAjah #SkatersInAjah #HireSkatersToShareFlayersInLagosIsland
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