In digital marketing, engagement refers to the interaction between a brand and its audience through various online channels. It is a measure of how actively and deeply the audience is involved with a brand's content, campaigns, and initiatives.

There are several ways to measure engagement in digital marketing, such as likes, shares, comments, clicks, website traffic, bounce rate, and conversion rate. These metrics provide insights into how audiences are interacting with a brand's online presence, and how effective the marketing strategies are in reaching and resonating with them.

Engagement is a critical aspect of digital marketing because it helps to build brand awareness, increase customer loyalty, and drive sales. By creating compelling content, optimizing online channels, and using data analytics, marketers can enhance engagement and achieve their marketing goals.

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