It is no longer news that we are living in a social media age where there’s so much information overload which is creating an unparalleled challenge for new and established businesses, as they struggle to break through the social media noise to engage their audience(s). Hence, the one billion dollar question that comes to the mind of every business owner is; how do brands break through the clutter to gain attention for their products amidst this noise? These days, modern consumers are looking for more than a product. They’re seeking an experience, a brand ethos and values that align with theirs, and messaging that resonates with them on a personal level.

Read also: 5 local SEO tricks for local businesses
https://dsmcnigeria.com/5-local-seo-tricks-for-local-businesses/

As a business owner, sending the right message will go a long way to resonate with your audience and make you stand out from the competition. The problem these days with brands is there’s no uniqueness in the way they present their brand/product. Let’s take a look at the picture below:

building brand engagement
Which cow did you immediately take note of? The purple cow right? That is exactly how advertisement works! The truth is if you don’t create unique content, it would be hard for you to get noticed, harder to compete and way harder to even get your share of the market profit.

So as a business owner, it is advisable to find that thing, that makes your product/services unique and highlight it in your ad copy or promotion. Let me share with you briefly the story of Claude Hopkins. Claude Hopkins was an advertising guy who was contracted to Schlitz Brewing Company to sell their beer. Back then, all brewers at the time were emphasizing on the word PURE in almost every of their advertisement.


Each brand was of the idea that their brand has the purest beer in the market. Hopkins decided to do something different by paying a visit to the brewery where beers were made as he asked a lot of questions. One of the things he noticed was a plate-glass room where beer was dripping over pipes and when he asked them the reason for such, they told him those rooms were filled with filtered air, so the beer could be cooled in purity. He saw great filters filled with wood pulp, and they explained how that filtered the beer. They showed him how they cleaned every pump and pipe twice daily to avoid any form of contamination and how every bottle was cleaned four times by machines.

The tour was so expository that he asked them: “why don’t you guys tell people these things rather than cry louder than others that your beer is pure?” And they said, “because the same processes we use are the same other beer makers use. No one can make a good beer without them.” So Hopkins said, “But others have never told the story. It amazes everyone who goes through your brewery. It will startle everyone in print.” So he wrote an advert that picture in print those plate-glass rooms and every other factor in purity and he told the story common to other brewers, but a story which had never been told!

This advert gave purity a meaning. That incredible advert took Schlitz Beer from fifth place to first place within a few months. The message here is, you can say the same thing others are saying in a different way and get the best out of it. Let’s say you own a pastry shop, for instance, you could show your customers behind the scene video clip of how those lovely cakes and cookies are made. This sort of gives your brand credibility and builds a certain level of confidence among your followers on social media. All you just need to do is get creative with it.

Do you know that by understanding your target audience so well, you get to understand their pain points and figure out how your product or services could help solve that problem? As a business owner, you need to understand that dishing out the right content would go a long way to attract the right audience.

After identifying your customers’ pain-point as an entrepreneur or business owner, you need to go where people are buying and pay little attention to what we call the vanity metrics. If your objective is to sell or generate leads, stop chasing follows and likes and put your money where your mouth is. Put time and effort into research, to know where your consumers are spending most of their time online. This is where DSMC services come in handy. We profile our clients to identify their target audience in a bid to help them target wallet-in-hand customers for their products/services.

Remember that, to succeed in this digital space clouded with so much noise, you need to have a laser-like focus. Stop leaving money on the table and take advantage of social media marketing for your business. Let’s help you pitch the right message by using powerful content that will drive your ROI.

Source: https://dsmcnigeria.com/how-to-build-brand-engagement/

Nice one