1. Build Your Buyer Persona: Understand who your ideal customers are by researching their demographics, interests, and behaviors. This helps you tailor your marketing efforts to meet their needs.

2. Identify Your Goals and Digital Marketing Tools: Define what you want to achieve (e.g., increasing website traffic, generating leads) and select the tools you’ll need (e.g., SEO tools, social media platforms, email marketing software).

3. Evaluate Your Existing Digital Channels and Assets: Review your current online presence, including your website, social media accounts, and content. Identify what’s working well and what needs improvement.

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