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Tutorial;how To Find The People Who Will Buy Whatever You Want To Sell To Them - Business - Nairaland

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Tutorial;how To Find The People Who Will Buy Whatever You Want To Sell To Them by ONLINEbizDON4U(m): 2:18am On May 24, 2012
Hello fellow nairalanders..............

Warning:This thread is not for those that are not ready to make money and let us continue...
Are you ready?

Okay, let's get started....
Part 1: Who exactly is your market?
One of the first questions y ou should be asking yourself is just exactly...
"Who is your market?
In other words, just exactly who is going to buy what you're offering?
If you say, "Everybody." Then we're in BIG trouble.
If your market is everybody, then your real market is nobody.
Probably the easiest way to describe what I mean is to compare it to
fishing.
The absolutely easiest way to catch fish is to put your bait in a barrel that
contains...
"a whole bunch of hungry fish."
Now I know that sounds like an over-simplification, but it's the truth, isn't
it?
They're all grouped together. They're hungry. You'v e got the right food.
You drop bait in. They bite.
Here's a little three step secret to the successful marketing of anything!
"You've got to...
reach the right market...
with the right message...
at the right time."


Simple as that.
Think about it for a second.
Let's use our fishing example.
The right market - you've found them...they're in the barrel!
The right message - fat and juicy wiggling worms.
The right time - they are hungry...now!
Do you think they're going to bite?
Yes!
Now let's see for a second what happens if you're missing just one piece
of our 3-step secret.

Scenario #1:
You go fishing in your bathtub (wrong market)
Fat and juicy wiggling worms.
They are hungry...now.
Doesn't work, does it? Why? There's no fish where you put the bait.
Sure, there's hungry fish out there, right now, but you put your bait in
your bathtub instead of the barrel.

Scenario #2:
You go fishing in a barrel...you found them.
You bait your hook with brussel sprouts (instead of fat and juicy wiggling
worms).
They are hungry...now.
No bites. How come? Wrong bait.

Scenario #3:
You go fishing in a barrel...you found them.
You bait your hook with fat and juicy wiggling worms.
They are NOT hungry now

No bites. You guessed it, wrong timing.
Okay, okay. You get the point. But that's the quickest and easiest way to
describe exactly what has to happen when you're marketing your
product or servic e.
And we'll be discussing ways to deal with each of these three steps in
the process.
But remember...
"Right Market...Right Message...Right Time."

In the next section we'll talk about... Finding The Right Market - Where Are They? stay tuned............................. and it's brought to you by.

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