Instant Space Self Storage Is the best Self Storage in Redbank Plains and surrounding areas. Best Storage near Redbank Plains with a great range of storage units
cheap storage near me

DML offering Cheap and Best Web Hosting in Lahore. We have a dedicated website hosting support team to provide WordPress Hosting and much more

Digital Marketing Lahore is a providing BEST SEO Services In Lahore. We are providing Social Media Services and ROI focused SEO Services

learn more

DML Lahore is the best SEO Company in Lahore Pakistan. We provide the best Search Engine Optimization packages in Lahore

digital marketing agency in Lahore providing Best SEO, SMM and Web Development Course Training ; Services in Pakistan. We are providing Best Digital Marketing Solutions in Lahore

DML Lahore is the best SEO Company in Lahore Pakistan. We provide the best Search Engine Optimization packages in Lahore

Thanks for sharing nice information with us. i like your post and all you share with us is uptodate and quite informative, i would like to bookmark the page so i can come here again to read you, as you have done a wonderful job.

seo services in Lahore

Amazon Web Services (aws training) is the world's largest on-demand cloud computing platform, offering a variety of products from compute to storage, databases, migration, networking, and content delivery. With the aws training package, we will introduce you to the basics of AWS cloud computing.

Red

The training in this package will begin with a study of AWS architecture principles and services, then proceed to learn how to plan, design, and scale comprehensive AWS cloud operations.

With up to 22 hours of top-rated e-learning content 24/7, you'll learn how to navigate the AWS Management Console and gain skills in using services like EC2, S3, RDS and EBS.

You will learn how to develop solution plans and offer assistance in architectural best practices to meet the cloud computing demands of an individual or business. Thereafter, you will gain skills and knowledge to design and implement scalable, highly available, and fault-tolerant systems and applications on AWS.

In addition, you will learn how to use the lift and shift cloud computing model to deal with existing local applications. It will also break down data ingress and egress to and from AWS and much more.

In addition, you will gain experience in choosing the best and most appropriate aws training services based on data, compute, database, content delivery, or security requirements of an individual, organization, or government agency.

Become a Certified Cloud Computing Architect and master how to manage Amazon web services, the largest and best cloud computing platform in the world. Subscribe to this package today, for a limited time with a 92% discount.

digital marketing agency in Lahore providing Best SEO, SMM and Web Development Course Training ; Services in Pakistan. We are providing Best Digital Marketing Solutions in Lahore

The recent release of the ITIL® 4 Fundamentals course and ITIL version 3 have left many people with questions about which path to take.
Should you continue with your ITIL certification or go directly to ITIL 4 certification?

This question is especially important, because for the first time the new version of ITIL has not been presented in its entirety.
ITIL 4 is an update to ITIL v3 and, like every updated version of ITIL, it has preserved the best of each while incorporating the innovative enhancements necessary to keep pace with advances in information technology. The basic fundamentals of ITIL v3 and ITIL 4 continue to support organizations and individuals to achieve optimal business value.

If you wonder what is the impact on your ITIL professional development goals? Not to worry! Your investment in ITIL certification is protected. Here are some frequently asked questions and the corresponding answers:

Q: I don't currently have any ITIL certification. Where should I start - ITIL v3 or ITIL 4?

A: If you are starting your ITIL journey and wish to continue with the existing ITIL v3 certification scheme, keep in mind that to reach the ITIL Expert v3 level you will need to accumulate the necessary credits by mid-2020; this is the period for which ITIL v3 is in effect. The ITIL 4 Foundation Certification Course is now available and the ITIL 4 Intermediate Course Set is expected to be released in late 2019 and early 2020.

An important consideration about which one to choose is related to how much detail you need in the short term about specific processes. ITIL v3 intermediate level courses are found by many IT professionals to be very useful and ITIL 4 courses will not be available until early 2020.

How can I go from ITIL v3 Foundation to ITIL 4 Foundation?

There is no direct bridge to the ITIL Foundation course. The only bridge course has yet to be developed and will be introduced in the third quarter of 2019. To qualify for this course, you must have 17 ITIL v3 credits. Here are some other options / factors to consider:

If you have less than five ITIL v3 credits: you have the option to continue obtaining the required 17 ITIL v3 credits, plus the Managing across the Lifecycle (MALC) course, to obtain your ITIL v3 Expert certification before mid-2020 and do the module of Managing Professional Transition required achieving ITIL 4 Managing Professional certification. Or, you can choose to take the ITIL 4 Foundation certification course and continue with the ITIL 4 certification scheme when ITIL 4 intermediate courses are available in late 2019, early 2020.

If you have six or more ITIL v3 credits: it is recommended to continue with the required 17 ITIL v3 credits, plus the MALC course, to obtain your ITIL v3 Expert certification before mid-2020 and to do the Managing Professional Transition module to achieve the ITIL certification 4 Managing Professional.
I am an expert in ITIL v3. How can I maintain my status for ITIL 4?

A: ITIL 4 does not have an expert certification. But as an ITIL v3 expert, you have a direct path to ITIL 4 Managing Professional certification by doing the Managing Professional Transition module when it becomes available in Q2 2020.

DML offering Cheap and Best Web Hosting in Lahore. We have a dedicated website hosting support team to provide WordPress Hosting and much more

One of the most important steps to take in any strategy is measurement. Without measuring results it will be impossible to establish new improvements and know what works and what does not. We live in the age of data, in which everything is stored on the network to be able to make use of it and draw new routes that bring us closer to the goals we want to achieve. At present, phrases such as: "what is not measured, is not controlled" and "with data, knowledge is obtained and decisions are made with knowledge" have become popular, messages with wise realities of a world where we can measure practically everything and make decisions based on evidence.

digital marketing agency in Lahore

There are currently thousands of tools and indicators that help measure the results of Digital Marketing strategies: email open rates on email marketing platforms, engagement in social networks, amount of time a user lasts on a site, the effectiveness of the contents, among others.

What is Google Analytics?

It is a Google online data analysis platform that, by installing a code on the site pages, collects information from users and transforms them into reports.

digital marketing agency in Lahore

It is an excellent tool to better understand the audience of your site and measure the results of digital marketing being one of the main tools of a strategy. Google Analytics allows you to track various information about your domain such as the volume of visits the time the user spends on the pages the source channels that is the sources that bring traffic to your website and even conversions of your commerce some of the main advantages of this tool are:

Is free
It has a friendly interface.
It integrates easily with other Google products.
It has high data processing capacity.
Drop custom reports for different needs.

What does Google Analytics allow you to do?

One of the great benefits of current tools is that they allow you to solve several questions on a single platform. Google Analytics has this advantage since with just a few clicks you can obtain a lot of useful data that will allow you to better know your audience and make adjustments in your strategies to get closer to your goal, be it higher sales or greater dissemination of your brand. Google Analytics allows you, among other things:
Get to know your users better: know what they like and what they don't; its geographical origin; a device used: smartphone, tablet or computer; how they got to your site; where do they go from your site; what they like and what not of what you offer.

digital marketing agency in Lahore

Track your SEO strategy and SEM strategy, with which you can measure the success and effectiveness of your campaigns and content.
Create personalized reports taking into account your interests and those of your clients. So you can track your goals or KPIs.
Review the proper functioning of your website and all its pages: carry out a complete analysis of the web, to find out if users understand the routes that have been created to make their visit easier, if the page loads correctly or takes a long time to charge, etc.

Why should you use Google Analytics?

We all want our brand to be well-positioned on the web and to achieve this it is not enough to believe in it and offer a good product or service. You need to apply effective strategies that allow users to easily find you on the web and also navigate your site with ease and fluency. To evaluate these factors, a tool like Google Analytics is your best ally. If you are still not convinced of the immense benefits that this platform can give your business, we leave you 3 more reasons to use it:

You can find the most popular pages on your website: Every website has some pages that get more traffic than others. And they also have pages that keep people on one site or convert more than others. If you have content that is highly ranked or shared a lot and generates a lot of traffic, Google Analytics will help you identify it. By identifying the pages that work best for your various goals, you can analyze why they work best, and based on that, you can set up a strategy for your website.

digital marketing agency in Lahore

Helps you track conversions: conversions will vary depending on your goals (sales, contacts, followers). You can set up conversion tracking in Google Analytics for your website based on the actions you most want your visitors to take, such as filling out a form, subscribing to your email list, or making a purchase. Google Analytics helps evaluate what is working on your website to achieve conversions and why.

It will give you what it takes to increase your sales rate: One of the greatest truths in the world of sales is that you cannot sell a product that you do not know to someone you do not know. That is why it is so important to evaluate and study in-depth the needs and tastes of your audience.
This will be the only way to offer them truly useful solutions that make them get closer to your brand and stay with it. Google Analytics allows you to see if what you are communicating and offering to your audience is what they really expect from your brand and it also gives you the data to make the necessary improvements and achieve higher sales rates.

Where can you learn more about Google Analytics?

At Digital Marketing Agency in Lahore, we have a personalized Google Analytics course for companies in which we train your marketing team in a didactic and applied way in the main functions of the tool, the creation of reports, how to make filters, and how to measure campaigns. If you are interested in one of these courses for your company, do not hesitate to contact us through this link: contact Digital Marketing Agency in Lahore for a Google Analytics course.

If you want to study only Google Analytics, we recommend the official course: Google Analytics for beginners.
digital marketing agency in Lahore
What is not measured is not controlled.

Like any platform, Google Analytics has its science and it takes time to learn to use all the tools available to them. Exploring it, studying it, and taking advantage of it is a difficult task. For this reason, good Inbound Marketing agencies have staff trained in Google Analytics, who expertly evaluates all the improvements that can be made on their clients' websites. Having a team that knows Google Analytics and knows how to analyze the data it throws up is a great investment that your brand will appreciate.

The answer is yes. Beyond important, it could be considered key. The only way to design your website without Google penalizing you for poor SEO is to turn to professionals. The best thing is to know previously the state in which your company is on the internet. How can you do it? Asking for a web audit that will inform you in more detail about the aspects that you must improve so that your positioning is better and more effective in the future. To make a good design of your website, you must provide the professional in charge with as much information as possible.

Web hosting in Lahore

This involves knowing in detail the products and services that your company offers to classify and rank them before moving on to the second phase. Before choosing keywords, it is essential that you know in depth what exactly the business you are dealing with offers.
The keywords are other decisive factors that make your web positioning. A good choice of terms that generate links can make Google reward your work and your online business appears among the first of the search engine. The final structure of the website is determined by the keyword structure set in the SEO strategy.

Is there a relationship between web design and SEO?

It influences, and a lot. Google bases its search parameters on many factors and the relationship between positioning and web design is very direct in search engines. Part of the code used to design a website is also used by Google. Studies have determined that the relationship between web design and SEO is fundamental. The most important thing when designing a website is to identify the key SEO positioning factors that can be affected during the web design phase.

Web Hosting in Lahore

The web design must go hand in hand with SEO, never against, are different elements but must be inexorably linked. Next, we explain some of the factors that will determine if this union is true or not: browsing speed, the appropriate use of scripts, dimensioning and optimization of images or adaptation to mobile devices (responsive design), among others. In a good web design that seeks to obtain a great search engine positioning, you can not miss any of them.

The structure of the web is a very important aspect. It is important to define what hierarchical dependencies there are between each of them, how to link them so that this hierarchy is real or how it should be reflected in the menus that appear on the web page. In addition, it is important to correctly adapt the internal structure of the web in the case of sidebars, menus or its header.

Web hosting in Lahore

The use of the tagged is another factor that will mark the SEO positioning of your 'work'. Sometimes, there is the repetition of headers that do not represent any structure of the information on the page and can confuse both users and information crawlers. Avoid that if you want your page to have more and more prestige!

The importance of keywords in SEO web design

Are they important within the body of the text or are they also important in headings or sidebars? Indeed, they are in all respects. The common elements of a website also have to be made based on an important analysis of the so-called keywords. You have to be especially careful if this element is part of an internal link anchor text . If you ignore this circumstance and don't take care of your headlines to the smallest detail, you can cause your website to lose visibility among users of our target audience.

Obviously, it is also very important to carry out an analysis of the vocabulary that you are going to use on your website, as it has to be aimed at a specific client. To achieve this, the audience must be segmented, detect whom we can satisfy a need and explain 'the easiest way' to get to our website. Everything is part of an exhaustive work with which you will get Google to place your website in a very high position within the search engine.

Best web hosting in Lahore

What are the differences between Web Design and SEO?

There are several important differences that the person in charge of making a web page should be aware of. The design of the page itself is not the same as SEO . Of course, although they have their own differences, they are two concepts that are closely related to each other, since the html code of web pages, that is, web design, is the fundamental basis on which to build the web positioning of One page.

It can be said that web design is the programming of a specific code that will make the web page have a certain image. It is the image that the company will use to sell its product, a business card so that customers can access what they are looking for.

On the contrary, SEO positioning is another well differentiated element, and it can be defined as the set of techniques that will allow a search engine like Google to classify in a certain way a set of web pages that appear on a specific website. The use of keywords is the most important element that will determine the positioning of the web.

Usability another key aspect for SEO positioning

Once you have analyzed the audience to which your website is directed, it is time for you to worry about achieving good usability for your client. A web page directed, for example, to a child audience is not the same as a portal that is made for a more technical user profile.

If you are looking for a page aimed at children, obviously, decide to make a page in which the visual has a strict preference over the texts. Children get bored if they have to read big paragraphs! However, if you want to create a more technical or academic web page, you will have to 'work' much more on the texts you insert on the page.

In short, whenever you decide to start a project for the construction of a new website, go to a professional in charge of it or train yourself to avoid making mistakes that make your website not have the slightest relevance within the search engine. Thus, you will ensure that the developers and designers of your portal manage not to enter into 'war' with the Google guidelines. The conception of the website has to be in accordance with the initial objectives of organic positioning

We offer the itil course in Melbourne and all across Australia. Our course includes training and exam preparation of ITIL v3 Certification course.

When talking about SEO positioning, you have to talk about patience, it is not a short-term investment, it is a continuous and constant work that guarantees its results, but not immediately, so if you decide to immerse yourself in this world and get your company a place in the online universe you must know that you have to arm yourself with patience and a lot of perseverance to achieve your goal.

How long to wait to see SEO results 1

Actually your approach has to influence the results a lot, in terms of time and achievements, it would be good if you began to see it as planting a tree (do not worry that it does not take so long) that requires daily care and time before growing and giving its fruits, and constant work cannot fail as water cannot fail in the growth of your tree.

Looking for the best SEO Company in Lahore - Pakistan? "DML" is your one-stop solution for all your required Seo services in Lahore Pakistan.

Surely along the way you will find those who tell you that you are doing everything wrong and that they can guarantee you immediate results and even more so at a very low cost, but be careful because as the saying goes “if it is too good to be true, then such Maybe it's not true “and you will only lose your time and possibly even a penalty that will destroy your chances of positioning.

SEO is the best strategy to make yourself visible and optimize your web positioning, but it is not immediate, there are a series of factors that you must take care of every day to obtain the desired results:

You must establish a realistic objective strategy; you cannot pretend to improve your positioning from one day to the next and reach the top.
Creating quality content that is constantly optimized and useful is the best way to be recognized by search engines

Make sure that your website works correctly taking care that the loading speed is good and makes it easier for the user to stay
The constant presence and creation of links will be of great help but it will not give you immediate results either.

State of the art SEO Company in Lahore Pakistan with affordable SEO packages in Lahore Pakistan

Remember that it is a work of constancy, taking care of the aforementioned aspects and maintaining the observation and control of the behavior of your website to update your strategy as the search engine algorithms are updated, you can have observable results, possibly in an average term of three months being inconclusive but that will serve as an indicator if you are doing it well or not.

Remember that this is an estimated period of time if it takes you more time do not worry, just stay focused working on your strategy, the result if it is guaranteed.

And as always, don't forget that we are here to help you with your SEO. Contact us without obligation.

We offer the ITIL certification melbourne and all across Australia. Our course includes training and exam preparation of ITIL v3 Certification course.

SEO and SEM, two very busy terminologies in the field of digital marketing, but with fundamental differences between the two To top it all, it is very common for people to confuse them, thinking that they are synonymous with the same concept. But if you want to understand more about digital marketing, and specifically about SEO, it is very important that you know the differences.

Are you looking for best seo agency? get global and local seo services in Lahore. Our seo marketing company assists to rank your keywords in SERP.

What is SEO?

SEO is an acronym for Search Engine Optimization, Optimization Search Engine. SEO is the set of practices aimed at optimizing web content with the aim of improving organic positioning in search engines such as Google. If you want to know more about SEO, we have a dedicated page on the subject.

The tasks in a technical SEO optimization can be numerous and of great difficulty. Even so, the central idea is to have relevant and informative content focused on the user, that responds to a search or question on the internet. Good SEO delivers optimized content well evaluated by Google, and it will be “rewarded” by positioning itself among the first results for an organic search.

What is SEM?

Moreover, SEM means Search Engine Marketing, Marketing Search Engine. The SEM aims to increase your visibility in search engine results, through optimization and paid advertising. In this sense, SEM includes both SEO tactics as well as various other digital marketing ones.
The paid search advertising (PSA) are the results paid advertising space between the results of the search engine. Instead of trying to improve organic rankings, you pay to appear in front of searches.

The most common paid search engine advertising service in marketing is Google Ad words. With this you can create paid ad campaigns based on keywords (Keywords) that generate large volumes of searches and pay for clicks generated (PPC). Now, what is the problem? Paid campaigns only get 10% of the clicks, leaving aside that other 90% of the organic clicks. That doesn't sound very optimal does it?

Get More Leads & Customers. High-quality SEO services in Lahore with 100% money-back guarantee to boost your website ranking.

SEO and SEM which is more important

IT DEPENDS! When it comes to choosing the best tactic, it's important to assess the business context, constraints, and needs. If you are launching a site for the first time and immediate visibility is desired, it is a good idea to create a paid campaign because it takes less time than SEO.

However, it is not optimal to always invest for paid traffic. Although SEO takes longer to show results, in the long run it will be less expensive, establishing credibility and search advantage that may not be achievable with paid results. WOM Barcelona has prepared this magnificent info graphic that summarizes the previous points regarding the differences between SEO and SEM.

Final note

At Digital marketing Lahore we believe that SEO in the long term achieves better results. Visitors will be coming to your site because the content is relevant to them, answering their questions and searches better. It is time to stop trying to hunt the customer and start working so that they look for us in an organic way. This is precisely what inbound marketing is about, which SEO one of your best tools for doing digital is marketing.

SEO Services in Lahore SEO is way more than just driving traffic. It's about driving the right traffic.

If you are looking to improve your positioning in Google and increase the organic traffic of your website, do not hesitate to contact us. AT Digital Marketing agency in Lahore we offer various specialized SEO services in Lahore that can give you that advantage you are looking for. Schedule a meeting with us and let's talk about your SEO strategy!

Cisco CCNA Training Course and Certification. Get Cisco CCNA certified covering the 200-301 exam in Melbourne, Sydney, Brisbane, Adelaide and Australia.

Electronic commerce will become increasingly powerful. As the years go by, new needs and new trends are created that put you back in the eye of the hurricane. We are going to see what will be the essential practices to be able to sell more for 2020.

Positioning practices 2020

The mobile will be absolutely essential. Users use smartphones and tablets on a daily basis. Most of the time they spend with the phones and, all this, has made the consumption models of the users change. Mobile commerce is a growing type of market today.

Best SEO Services in Lahore Search Engine optimization, We are Offering Quality SEO, E-marketing, website marketing, pay for performance SEO.

In 2018, 16.8 billion were moved through electronic commerce. 60% of traffic and 45% of purchases are made through a mobile phone. So if you are considering whether or not you should create an SEO positioning strategy, the answer is yes.

SEO Services in Lahore: Search Engine optimization, we are Offering Quality SEO, E-marketing, website marketing, pay for performance SEO.

Security will be another trend that continues to grow. Sites with online stores are susceptible to attacks, intrusions, data theft more than 50% of cyber attacks in Europe are directed at online stores. All this means that the sector is more affected by threats. Therefore, security should be one of the first and best things you change about your online store.

Payment methods are undergoing a small revolution. This benefits those consumers who have several payment methods available. Bank cards are the method most used by 53% of users. It is closely followed by PayPal, with 43% and debit cards, with 38%.

Social Selling Maybe you still don't know this new way of shopping. Beyond the social aspect, social networks have become a point of sale.
Social networks offer a catalog of products available directly for purchase. Facebook has seized the opportunity and launched and presented its payment services on social networks: Facebook Pay, Whats App Pay and Instagram "Checkout", the payment functionality integrated directly into Instagram Shopping

Cisco CCNA Certification Get Cisco CCNA certified covering the 200-301 exam in Melbourne, Sydney, Brisbane, Adelaide and Australia.

Google would not know how to differentiate the webs if it did not take into account the presence of the links. How does the search engine know to differentiate a large supermarket chain from the store below our house? Thanks to Link Building.

Therefore, we must highlight two fundamental aspects:
Make Google understand what our website is about.
That our clients appear in the search results above their competitors.

High quality AWS training and certification courses in Melbourne, Sydney, Brisbane, Adelaide and Online.

But what is Link Building?

In a colloquial way we could say that it knows how to relate to the right places. Get other websites to link to our website.
In a more technical way, we define Link Building, also known as “obtaining or acquiring links”, as “obtaining external links to our website / blog / online store to increase search engine positioning”.

Therefore, when we refer to Link Building, we refer to an SEO technique at the Off Page level with which all the actions we perform are to get our website to be linked by third parties and obtain greater popularity. The greater the number of links we have, the more our popularity will grow and the better our positioning will be.

How to get inbound links
Obtaining links can be given in several ways:
Create the links yourself.
Pay for the links.
Ask for them.
Study the link profile of your competition.

Generate useful and quality content. Create content that is attractive, innovative ... That can be easily disseminated (content strategy).
Distribute this content through social networks. Make them known in your sector (Contacts).

The important thing is that Link Building helps us to position our website. For this, the links must come from a website that has traffic, that they are relevant and, of course, that the information they contain is interesting to our audience. Clickers have to be drawn to the content and open what they were looking for. Otherwise, our target would go backwards, which would increase the bounce rate, something negative for our page.

Be on Top – With best SEO Service in Lahore. DML the best and well-reputed web development company in Lahore provides end-to-end quality Search engine

The first thing we must do is define what they are. A web page suffers cannibalization of keywords , of keywords , when we find different URLs of the website trying to position itself for the same keyword. In other words: when different indexed parts, URLs or pages, try to position themselves for the same keyword.

What happens when this happens?

An SEO specialist must prevent this from happening .When there is a cannibalization of words, Google does not know which keywords to choose and what most likely is that none will be positioned additionally they can appear and disappear in search engine results. What must be clearly determined and indicated to Google is which keyword corresponds to each URL to avoid confusion. However, if you want your content to appear positioned in different results, it is advisable to position images, YouTube videos or create content in other domains.

DML is providing SEO services in Lahore Pakistan. Our company SEO experts will empower your business rank online for leads and sales

How is it detected?

With the command site Put in Google “site + domain name + keywords. In this way we get the search engine to return an approximate number of indexed URLs.

Using Search Console Thanks to this tool we can know if cannibalisations are taking place. To do this, they are filtered using the "query" tab, in this way we are returned the searches in which that keyword appears. Later, in "pages" we will see which URLs are the ones that are being positioned for the keyword.

Sixtrix . It is another platform that helps us in this process. The only downside is that it is paid, but unlike Search Console, searches are done faster. It becomes an ideal option for companies and not individuals who do not have a large budget.
Search the blog for how much content has the same keyword.

Get top quality SEO services in Lahore by the best Search engine optimization experts in Lahore. We provide SEO, SMM, SMO and PPC services in Pakistan.

Use Analytics to see the posts with the most traffic and see if they cover the same topic.

How is it solved?

With a 301 redirect it’s the easiest and fastest.
Eliminating the content that cannibalizes or has the least visits
Change the words in the title.
That the content of each of the pages is oriented to each of the keywords

DML offering Cheap and Best web hosting in Lahore. We have a dedicated website hosting support team to provide WordPress Hosting and much more

digital marketing agency in Lahore providing Best SEO, SMM and Web Development Course Training ; Services in Pakistan. We are providing Best Digital Marketing Solutions in Lahore

DML Lahore is the best SEO Company in Lahore Pakistan. We provide the best Search Engine Optimization packages in Lahore

Digital Marketing Lahore is a providing BEST SEO Services In Lahore. We are providing Social Media Services and ROI focused SEO Services

Search engine optimization has become a key tool to increase visits to a website. Thanks to this increase in website traffic, conversions and profits for a company increase. An important factor that affects positioning is the writing of quality SEO articles. This quality affects many different factors. In this collection of articles we try to expose some of the many characteristics that play an important role in this task. In some previous posts we told you about H1 and H2 and external links. On the contrary, in this article we explain the characteristics of the ALT and title attributes of the images in the posts.

ALT and title tags for writing SEO articles

The first thing is to understand what ALT and title tags are in the world of SEO article writing. These attributes are part of the information that is collected from an image in the HTML5 language. The HTML language is on which all the pages you see on the internet are built. The images in this language have collected a series of characteristics that give information about those images.

As you well know, Google bots crawl the codes that the different pages have in search of information about the website to catalog it. This is how they identify which pages are most relevant to a user's search. Search engine optimization is about teaching these bots as clearly as possible that a page in question is the best result for some words that the user is looking for. These terms that users look for and in which they seek to obtain the first position are called keywords. These keywords are going to be essential in an SEO positioning strategy.

We are providing you Best SEO Service in Lahore, Pakistan. SEO Experts in Lahore, SEO Company in Lahore,Pakistan.

Now that we know what Google searches for on websites, let's go back to the ALT tags and the title of the images on a page or in a blog post. Therefore, it is important to identify all the elements of this type of a web page and take care that they do not have strange names. The same happens with HTML image tags.

The title of an image is important and must be taken care of. This title refers to the name of the file you upload for the image. This title should be informative of what the image represents. For this reason, you should not put a name like “hgb484.png”. A descriptive title must be entered. For example, if it is an image of a landscape from a trip to Kenya, it can be titled “Kenya travel landscape”. The title of that file is usually taken as the title when you upload a photo to website building tools like WordPress.

The ALT tag is a very necessary field for an image of SEO article writing. This tag gives information about that image , so, like the title, it must contain some of the keywords of the strategy. Another important factor is that the ALT tag is the one that is displayed to website visitors when you cannot load an image . Therefore, to give a good image, users should see some text that says what the image contains, despite not being able to view that photograph.

Our experienced SEO Experts in Lahore Pakistan will help you improve rankings. ... level of service, connect directly to something like a wider SEO Services in Lahore.

These two image attributes are important and play a role in positioning. Not taking care of them penalizes websites and, on the contrary, if these details are indicated, it improves the positioning of a website.

How to modify the ALT and title attributes of images?


Many web design tools offer the ability to modify these image fields. Among them, the best known, WordPress, allows you to enter a title and ALT in photos before inserting them into a post or page. In this platform there are also plugins that allow agile management of these tags. In this way, these attributes can be automatically completed when an image is inserted whose file has a properly SEO-friendly title.

On the other hand, another more cumbersome option is to dive into the HTML5 code to enter the title and ALT tag of an image by hand. However, for a standard user understanding the syntax of this computer language is complex.

SEO positioning company in Madrid for corporate blogs

If you still have doubts about the writing of SEO articles and other actions to improve search engine positioning, as SEO consultancy we can help you. Our team of SEO consultants will take care of bringing a page to the top positions for some keywords. An SEO positioning company can be the best option to achieve all the objectives that a business has in mind for its business website. Check our SEO rates and make your company number one.

High quality aws solutions architect certification and courses in Melbourne, Sydney, Brisbane, Adelaide and Online.

An SEO positioning company can adopt many different SEO strategies when managing such a campaign. One of these strategies may involve defining short-term goals. This type of achievement can mean moving up the ranks quickly for a certain keyword.

However, it usually takes time to rank for a keyword, so you shouldn't set these types of goals when running an SEO campaign. Another type of strategy is to establish a large number of keywords. In this article we explain how an SEO consultancy is able to position more than 10 keywords in Google.

We are providing Best SEO Services in Lahore Pakistan. DML is an multinational SEO Company, currently they are operating in Lahore Pakistan

SEO consultant to position more than 10 keywords


These types of professionals are in charge of carrying out tasks to improve the positioning of certain keywords. These words are those that users enter when they search on Google. Subsequently, the results are displayed in a list. Ideally, a company appears in the top positions of this ranking so that users click on the website more easily. Therefore, actions must be taken so that Google values the page better. This will put you in the top positions for these keywords.

Consequently, when you want to improve the positioning of a web page, you must establish a list of keywords .The number of keywords determines the success of the campaign. The reason is that a low number of keywords will ensure that the first position is easily reached. However, the audience that is reached with the low number of keywords is smaller. On the contrary, if you establish a large number of terms, you can reach a larger audience. But, this makes it difficult to reach the top positions in a short space of time.

In the case of wanting to position more than ten keywords, an SEO positioning company can be in charge of achieving it. The team of SEO consultants ensures improvement in these positions. Therefore, these professionals perform the following actions to position more than ten keywords:

The first thing is to optimize the website for the keywords. In this way, all the aspects that Google evaluates to value a page must be analyzed.
Afterwards, content must be generated periodically. This content can be the writing of SEO articles. The content must be of quality and published regularly.

Ideally, the new content is disseminated through different media. For example, it must be published on the official social networks of the company.
An important aspect that affects positioning is getting external links .This type of hyperlinks are those found on websites outside the page. Thanks to them, the page becomes a reference site where readers can compare information.

We offer the ITIL Certification Course in Melbourne and all across Australia. Our course includes training and exam preparation of ITIL v3 Certification course.

As for the generation of content and the creation of links, taking more keywords into account is somewhat more complex. For this reason, SEO consultants are responsible for distributing the actions equitably so that all keywords are positioned equally well . However, you can define priorities within those keywords. In this way, although the keywords are worked equally, some of them are mentioned more than the rest.

This strategy can be carried out when the initial results have already been evaluated. An SEO consultancy has the necessary tools to evaluate the positioning results of each keyword . Then, depending on the results and priorities of the company, the strategy can be redesigned based on the objectives

SEO consultant to position more than 10 keywords

An SEO positioning company is capable of achieving the best results. With the positioning of these keywords, it is possible to reach a larger audience. Consequently, conversions are increased. In this way, an SEO consultancy is the best way by which a company can take its website to the first positions thanks to its corporate blog. If you are interested, check our SEO rates to take your company to the top positions

Researching, I found a debate on inbound.org (now growth hub) about why companies outsource content generation. I found it very interesting, and for this reason, I have collected in this article some of the real opinions of why hire an Agency to generate content.

I have summarized them in these 11 main reasons:

A content generation agency tries to work with you to develop a voice and style according to your organization.
When hiring a content generation agency, the delivery of the content is presented in a timely manner for subsequent publication, without grammatical errors, spelling errors or others. That is, high- quality content on time.

SEO Services in Lahore Pakistan offering all seo digital media, social media marketing services, Google ads, ppc and top positions in Google.
Content marketing experts are in charge of writing topics of interest to your readers.
When you hire an Agency to generate content, they present ideas for your blog , in addition to varied content, they strive to think about topics, posts for your blogs, info graphics, etc.

The editors who belong to a Content Generation Agency, have knowledge of the subject , understand the industry, technology, companies and key figures in addition to the latest developments, et c. They manage to prevent the content from sounding amateurish or appearing to be written by someone who doesn't understand the industry.

At the moment you sign up for one Agencies content generation, invest in your content quality as they try to write v active with minimal repetition and a dynamic style.

They have the ability to write texts with a variety of lengths, adapt to customer demand and their different styles (blog posts, white papers, e-books, reports, info graphics, press releases, etc.)

Content generation agencies have the ability to work with a lot of information and in this way proceed to the creation of publications, info graphics and others, which are based on what has been learned as a company / organization, thus creating the most appropriate content for you.
They have experience in researching the target audience, to write content relevant to it and that adds value.

DML is providing SEO services in Lahore Pakistan. Our company SEO experts will empower your business rank online for leads and sales.
Has experience and knowledge of SEO (Search Engine Optimization).

The content generation agencies have Digital Marketing experience and a great research capacity to align your content marketing with the objectives of the company.

That is, there are several key factors to hire an Agency to generate content:

Strategy:


writing to write in a blog is not much use, as an Agency, at Digital Marketing Lahore we analyze the objectives of our clients and the needs of their target audience and determine what content to generate, on what topics, how and in what format to do it and, very important, why prepare each piece of content to guide a flow of attracting traffic and generating opportunities.

Professional content: this means that we research, we learn, we write content that adds value to the target audience of our clients. And, in addition, we do it through impeccable writing, optimizing content for SEO, including links and calls to action according to the client's strategy, etc.

Work system: what seems like a truism is one of the reasons why content strategies remain in good order on many occasions, because there is no Editorial Calendar that ensures the delivery of content on time or a methodology that makes it easy to consistently create content.

As a Content Generation Agency, at Digital Marketing agency in Lahore we follow a productive process to guarantee the quality of our services. This production process is based on three stages:

Planning

A project manager defines together with the client the monthly planning of their publications or Editorial Calendar, as well as the rest of the contracted products.

We offer business analysis certification which helps you get a business analyst job. We teach you various business analysis courses and certifications.

Day by day we are immersed in an online world in which elements such as a web page have a lot of relevance, since it serves as the basis for having an excellent presence and positioning your brand. Before creating a web page you will have to be vigilant so as not to make certain errors in SEO as they can alter the performance of your site.

What is SEO?


Also called Search Engine Optimization SEO is one of the disciplines with the most changes lately and consists of the use of techniques with the main objective of obtaining a better position in the search engine results. Remember that this must be integrated into the business strategy of the company, since by itself it has no value.

One of the reasons why SEO is very important is because the website is useful to users and search engines that become more sophisticated over time. In other words, SEO helps search engines understand the content of the web page and if it is useful for users.

Important factors in positioning

During the analysis and positioning process, search engines have certain parameters, among them the following stand out:
User experience is one of the most relevant factors in search engines, so try to make your website attractive but also functional.
Content is one of the bases for a good website, this is what search engines will analyze to determine if it is the term that users want to find and if it is of quality to position it.

We as an SEO Company in Lahore Pakistan offers SEO Services in Lahore Pakistan to the businesses to help them improve their visibility on.


Popularity of the site, if a web page has authority then it is considered more important in content that can offer.

Most common mistakes

SEO errors that will kill your website 2Images without optimization
Although text is the content that search engines understand more easily, the truth is that offering other kinds of elements such as images or videos can contribute to better engagement. It is better to optimize it since the engines also search for keywords these kinds of places.

Not having a responsive website

Remember that traffic comes from many places, now people use their computer, Smartphone or Tablet to do the searches they need, so when designing your website, try to adapt it to most devices so that the user experience is what they expect.

Pay attention to the links

In addition to an unfriendly website, having broken links or unavailable pages on your website causes users to leave the page and probably not return, as well as generating losses in search positioning.

Saturate the item page

Having within a web page, elements such as graphics, animations, widgets and others make the loading time very slow contributing to a bad user experience, if you already have a page then carefully analyze what elements you have on it to determine what should go to optimize it properly.

Abuse keywords

When a page is filled with keywords it is known as Keyword stuffing, although there is no ideal number of keywords within a text, it is recommended not to abuse their use and to use synonyms or equivalents within the content to position you more easily.

When building a web page, it is important that developers, designers, and the SEO specialist interact with each other to make the site a true experience for users. Now is the time to make the changes to your page and find a place in the search engines.

It is no secret to anyone that the Google algorithm is made of more than 200 components or "signals". And while the list is impressive, there is no way to keep up when we are humans with just 24 hours in a day.

Fortunately, SEO positioning is not about having every little detail in place; it's about understanding your priorities. However, we have created a list of the top 8 ranking factors, based on industry studies by Search Metrics, Backlink and Power Suite SEO positioning. Read them carefully and check how to optimize your website for each one.

Searching for the best seo services in Lahore Pakistan? DML services will boost your website performance in Bing & Google

Backlinks

Does it surprise you? Backlinks continue to be the strongest indication of authority against Google. Let's see what can create or harm your authority.
A- Links Score

How does Google transform the abstract concept of "backlinks" into a quantifiable ranking signal? In several sections, Google explains that they are used to calculate the score of the links. The score is made up of each link to the page and its quality, and the number of links to the web.
So the amount is an important part of the score. However, remember that you cannot use spam or poor quality links in 2017. There is also nothing worse than links that come from the same domain and bring little traffic; Google will only count one of them when it evaluates your link profile. In terms of quantity, your main factor to focus on is the number of links by domain.

2. Relevant anchor text (but not too much)

Anchor text is another part of the “backlink” concept, which matters for rankings. Many things like the content on your pages and the anchor text of your backlinks tell Google what your website is about - and for that word it will start to “rank”. Of course, you must remember that from Penguin it is suggested to keep the anchor texts diverse and natural; it's all about having a good balance.

But what is the proper balance? Well, there is no universal answer. Checking your competitors in SEO positioning is a good way to understand what type of link score you are competing against, and how much work it will take you to overcome it. To do this, you will need a tool that helps you compare different link profiles and numerous criteria.


Content

Yes, content is king. But what is Google looking for in content quality, exactly? Here are three things that make a difference.

A- The use of keywords

The title is the most relevant aspect in this regard compared to Google. Using keywords or their variations in the name tag is still important in 2017 (the closer to the start, the better). The meta description can also boost relevance. Finally, don't forget to use keywords in the body of the page, remembering that H1 tags have the greatest weight in SEO positioning than all other titles.

B- Length

In its search quality guides, Google mentions that the amount of content on the page is important for its quality - and also for rankings. Clearly, there is no ideal content length; Google explains it as "the necessary length of content to be satisfactory depends on the topic and purpose of the page"
For a realistic reference to "satisfactory length" content, check out the pages that rank well for your keywords, and learn from their strategies.

Comprehensible

Since most online content is text, such characteristics are usually certain terms and phrases used on the page. Think about it: if you search for "things to see in new york" it is logical that the understandable results will mention "times square" "central park" "empire state building" etc.
But, it is not always so obvious. Did you know that all of the top 10 results for “the best bagels in new york” mention “cream cheese”?
There are several tools that help you verify the presence of important keywords on your page, as well as the length of your texts. Use them to check your website and also that of your competition, with the intention of knowing how they handle any element given on the page.

Technical SEO positioning


There are technical foundations for your site that are crucial when it comes to SEO. These are the two crucial TOP factors for rankings.

A- Page speed

Google expects pages to load in two seconds or less, and they have officially confirmed that page speed is a sign. Speed also has a massive impact on UX - slow pages have a high bounce rate and lower conversion rate.

B-Mobile friendly

If your pages are not optimized for smartphones, they will not rank in mobile searches at all. Something like half of Google's requirements comes from mobile devices, and it's not something that's going to change anytime soon.

User experience

The debate over the use of behavioral factors in rankings has been on the table for years. But in Google's own words, “users who perform searches are, most of the time, the best judges on relevance, so if they select a particular search result, it is probably the most relevant, or at least the most relevant among the other alternatives”

A- Clicks for ratings

SERP (search engine search results) clicks by ratings are the ratio of the number of times search listings have been clicked to the number of times users have been shown in their searches. Numerous sections of Google focus on CTR as a ranking signal.

Conclusion

The SEO positioning is complex and multidimensional. It is natural that you cannot pay attention to every little detail, and neither can you. If you prioritize your efforts, focus on what we have mentioned and you will get excellent results.

What are keywords for? These are undoubtedly one of the most important elements of SEO. Without them, your web positioning work would be meaningless. So what exactly are they? Next, Capybara SEO, a search engine optimization agency, tells you everything you need to know about keyword searches .

What are they?

The keyword search is the process of discovering the key terms and phrases related to your business users type in search engines. In other words, it's about figuring out how people can find you online.

How to start your search?

The search for keywords is a process that begins to know a customer's business (or yours).
To do this, you must understand the following:

What makes the business work?
Who are the clients?
What are your concerns?

How to align everything with the business objectives?

Keyword research may seem a bit boring to you. If you already know your business, why waste time doing this task? Why not go straight to the content creation or link building stage? However, that shortcut can completely destroy your SEO positioning strategy.
It is very common for businesses to believe that they need to position for certain concepts, when their audience is not interested in those notions. In fact, your audience is looking for something completely different. This is why keyword research is so important.
Now, it's time to start researching and discovering:

Ask questions about the business: what does it sell? How does it operate? What makes it work?


Inquire what the business objectives are: not their objectives for SEO results , but their main goals that they manage on a day-to-day basis.
Ask about your customers or audience: how do people find them? Have you already created a buyer persona that helps you form strategies? Are there any seasonal trends in audience behavior?

Try to find out the "why." For example, a company sells colorful widgets and its customers buy from them. But why do your customers buy colorful widgets? Preparing a questionnaire can help you and your clients to inquire about this discovery process.
Understanding search intent

Once you've posed your questions, you may be eager to start building your keyword list. However, before you start, you need to understand why search intent is so important.

Search results are based on what Google interprets to be the user's intent. It's not much about the keywords being searched, but the meaning behind the search.

The quality guidelines Google define the four main intentions that search engines are as follows:
To know"
To make"
Find a "web page"
"Visit in person"

This can be more or less interpreted as the following search queries:
An informative query when the user is looking for specific information
A navigation query when the user searches for a particular destination on the web
A transactional query when the user is looking for something to buy or where to register
A local query when the user is searching for something in their local area

By testing potential keywords and phrases by browsing the search results page, you can find out what the intent Google has set for that phrase is. For example, if you search for "sneakers", you will see a mixed intention.

Google shows an ad strip at the top of the page, then local stores in case the user intends to buy shoes in a nearby place. By understanding how users search for a business, it is possible to infer their search intent.

You can test those queries to see if Google picks up the same intention. And by using that knowledge, you will create better content that appropriately addresses what the user is looking for.

Keyword list creation

Now, you are ready to create your keyword list. Use the information you got from your discovery questions and make a list of the top business topics of interest.
This list should include what is important to the business and to the customers. The next thing you should do is separate the topics into groups, putting similar concepts and ideas together. Use your business knowledge to prioritize groups.

Once you've set up your groups, you can start to keyword them using your knowledge of customers' needs and wants.
Perfecting your keyword list

Now that you have your keyword list, it's time to refine and prioritize them. It is important to understand the difference between long-tail and head-tail keywords.

The head-tail have a higher search volume but are usually highly competitive and, therefore, expensive to position.
The long-tail has a much smaller search volume, which becomes less competitive and cheaper option.

You must have a strategy to know which keywords to position. Ideally, you should target terms that improve your bottom line in the long run, while using a selection of long-tail phrases with low competition and faster results. So make sure your final keyword list contains a mix of both types of terms.

We hope this guide has given you a solid foundation on how to perform a keyword search. Now that you know that keywords make up the true SEO base, you have to use them correctly. Thanks to them, you can draw up a strategy, monitor progress and improve your website's SEO.

Digital Marketing Services, SEO Services in Lahore. Social Media Marketing, Web Design Services, WordPress Website Design, Website Development

Search engines use the Meta descriptions that appear in the results to let visitors know what a page is about before they click on it. Therefore, optimizing it is crucial for your natural positioning in Google . Here's what a Meta description is, how to write one properly, and its importance.

What is a Meta description?

A Meta description is an HTML tag used to describe the content of a web page. This description will appear on the Google search results page below your page URL and title. To remain correctly visible in Google, it must have a maximum of 140 characters.

Why are Meta descriptions important?

Meta descriptions are displayed alongside the title and URL on the results pages, so they have the power to either help or hurt click-through rates. Placing a keyword in the body of the Meta description has been shown to be an important signal to search engines and can help improve your rankings.
Providing the best seo services in Lahore has been the ultimate goal for DML. We provide the best digital marketing services in Pakistan

It certainly plays an important role if it is used naturally without the keyword damaging your description. When it comes to search results, your Meta description (made up of two lines of text as opposed to one for the title and one for the URL) is the most valuable, so take the opportunity to sell your website with a meaningful message for search engines.

How to write Meta descriptions?

Click-through rate on SERPs (Search Engine Results Pages) is a potential ranking factor , so the best way to optimize your meta descriptions is to write them with the goal of getting more clicks.

Imagine that the search results are a traditional advertisement in a newspaper or magazine. Classic print advertising used headlines and slogans to persuade a person to make a phone call or go to an address to buy a product in a store.

With search results, your page title is the headline, your Meta description is the tagline, and the URL is the address. A Meta description is basically a mini-speech for a web page. Therefore, you should use attractive language that makes people want to click on your result.
Tips for creating a Meta description

Google provides a space for a short description of 1 to 2 sentences (140 characters) below each search result. So in 1-2 sentences, your descriptions should provide a compelling reason for visiting your website. Add a call to action, elicit emotion, or offer a specific benefit to visitors.
If it's too long, it won't be fully visible, Google will truncate it, and people won't understand what your website can offer.

If it's too imprecise, people just won't be interested. There are always other results they can click on. Therefore, you should try to connect with the visitor's emotions in two sentences or less.

SEO Services in Lahore (SEOSL) provides expert digital marketing solutions that will rank your website in Google, and give a persistent growth in your revenues

Also, it is important to have unique descriptions for each page on your website. An on-site SEO study , conducted by SEMrush, found that about 30% of sites had duplicate meta descriptions and 25% had pages without a meta description.
It may interest you: Tools to do SEO on-site

Meta description extension
To encourage clicks and drive visitors to your website, do the following with your descriptions:
Make sure they are 1-2 sentences long (140 characters maximum).
Don't forget to include the keyword.
Add a call to action if relevant.
Avoid duplicate Meta descriptions.
Make them meaningful and descriptive and that they match your content.

Stir up an emotion.
Useful online tools to review your Meta descriptions
Here are some useful tools you can use to evaluate your Meta descriptions as you write them:

SEMrush Site Audit - This tool analyzes the health of a website. It will show you a list of problems where you will see the exact error of your website, including duplicate Meta descriptions or where one is missing.

Our service network is expanding. We collaborate with the specialized hosting provider for WordPress Rocket Host .Experts in Cloud architecture from Amazon and Google for WordPress offering the highest performance with the latest NVMe SSD servers. We bring you an analysis of the best combination of hosting servers for your WordPress website on the market.
Web Hosting in Lahore

1. Next-generation NVMe SSD hard drives

If you want to improve the performance of your website migrate your website to an updated provider. Rocket Host is a hosting company that mounts its servers with the latest generation of NVMe hard drives, up to 10 times faster than an HHD / SATA.
NVMe hard drives are here to stay. Thanks to its low latency and high reading speed, you will earn points in your speed test. Improve the performance of your website and also accelerate your databases, data repositories, real-time analysis and mobile applications.

2. Hosting optimized for WordPress: higher web speed

The hosting packs offered by the hosting company NVMe include optimization in loading speed for WordPress web pages.
You need a state-of-the-art server for WordPress. Rocket Host hosting includes an easy-to-use Plesk control panel with Gzip compression for WordPress, faster loading speed for your website by compressing files at the server level.

3. Hosting with one-click WordPress installation

In addition to performance, you will have an easy-to-use control panel where you can create email accounts, install your WordPress without technical knowledge in web design.

An automated system with the latest WordPress version will install your system, create and connect your database and deliver the keys to the email, without the need for programming.

Web hosting in Lahore

4. Updates for WordPress, PHP and Plesk

We work to offer the latest versions in PHP 7.4 for your website. You have a control panel that is updated every day.
The importance of having an updated system, both for WordPress and your server, becomes greater performance and security.

5. Security module for WordPress

Nowadays, installing a security plugin inside your WordPress dashboard is not enough. Most security breaches occur through the server. This is why Rocket Host has a maximum security module to shield your WordPress website through your control panel.

6. Free SEO audit module for WordPress

Being able to have a FREE SEO auditor on your website is already possible. Launch an audit and generate a list to improve your website in search engines. Analyze your website and keep track of the SEO positioning and keywords on your website.

7. Hosting maintenance included - Expert WordPress Maintenance

It has a team of domain and hosting experts to solve any problem that occurs on your website Web Hosting in Lahore with support for urgent ticket to solve your incidents.

Is your website not the way you would like it? Do you want to modify any part or receive support from a WordPress expert? In addition, you will have the team of expert WordPress developers of App Design through a support where premium pay for what worked.

8. Migrate my WordPress website to another hosting


It includes the migration of your website, wherever it is. We will migrate your website from one hosting provider to another web host totally free.

9. Backups for your WordPress website

The safest way to back up your WordPress website is off the server. If you have a problem with your website you will not be able to restore backups from your WordPress panel, if the error occurs on the server it will not be possible to perform a restoration either. Therefore, the solution is through an off-server Cloud service like Google Drive; automate your backups for free.

10. Installation of free SSL Certificates for WordPress

As you know, it is mandatory to have a certificate for your website if you have a user registration or contact form where you collect data from your customers.

Now you can install your SSL certificate on your WordPress website in one click. Install your SSL certificate easily and securely through your control panel, without the need for an expert.

11. The best cheap Cloud for WordPress

We offer to upload your WordPress website through the Amazon or Google Cloud network using CDN. Perfect for optimizing the loading speed for web pages in several languages, reducing web loading time through the most powerful Cloud in the world.
With an economic cost since you will not pay for Cloud servers, we use our own server to propagate a cache throughout the world with the Amazon AWS CDN and Google GCP.

Join a reputable hosting company. Require an up-to-date hosting service for your website. The best web hosting in Lahore is flexible and scalable for your WordPress projects.

In this post I would like to comment on it and expose my point of view what SEO does and does not do.

1. An SEO is not synonymous with selling more -> ERROR!

Although there is nothing written about SEO, at Social 4U, as an SEO agency , we have working guidelines and methodologies that we apply to our clients. The first point, an SEO is not synonymous with selling more, it is totally contrary to what we offer. Someone who hires an SEO wants to sell more. It is useless to appear in the top positions of Google if that does not help you to get visits to your website and, later, to transform those visits into sales.

2. An SEO does not have to do the marketing of your page

We are going to consider this point a success. Although everything is increasingly related and the ideal is to have a global online marketing strategy that includes SEO and other actions (not everything has to be done by the same person), an SEO is not a community manager or a content generator for example Although you can interact and give your point of view and recommendations to the people in charge of other aspects of online marketing.
When we talk about large companies, the coordination work can be carried out by a marketing manager for example, but in the case of small and medium-sized companies, SEO is the most appropriate person to coordinate the online marketing strategy.

3. An SEO is not a fortune teller and does not have to tell you visits do not turn into sales -> MISTAKE!

It is true that an SEO is not a fortune teller. But you have to know about e-commerce and you have to be able to find an explanation for why the visits that come to the online store do not turn into sales. The causes can be diverse. Higher prices than the competition, failure during the purchase process, visits that expected to find something different ... As I said in point 1, SEO is not putting a number of visits on the table. It is getting your client to earn money with those visits.

4. An SEO does not have to pick you up on the phone at all times to inform you, it only gives results.

Obviously, an SEO cannot be talking daily with his client, unless he is a worker of the company and holds constant meetings to plan actions or measure results. Still, SEO is a medium-long-term job and the results don't change much from one day to the next. At Social 4U we send monthly reports to our clients, telling them what we are doing, the results we are achieving and the planning for the following month with its corresponding objectives.

5. An SEO is not cheap, it is profitable or not profitable -> RIGHT!

Little to comment. For those who read our blog regularly, this phrase we have already repeated many times.
6. An SEO does not charge € 180, etc., to position yourself nationally for several keywords
Saying this like that up front is not knowing SEO. Before offering an SEO budget to any client, at Social 4U we analyze a little their website, their sector, their business. No two SEO projects are the same and therefore no two budgets are the same. 180, 300 or 1,000 are just numbers. We have already said on several occasions that you are not going to find a good SEO for € 50, but one that charges € 1,000 may not be either.

7. An SEO does not have to program or fix web pages

It may be true but half true. An SEO does not have to carry out programming tasks, but has to be able to identify problems on the web that influence the positioning and transmit the necessary orders to the programmer, in case it is someone else, to solve those problems .

8. An SEO is not for life


Again, it depends. If SEO poses your client with most of the items on this list, it typically doesn't last 2 months. Now, if the business grows and grows, continuously improving profitability thanks to the actions of an SEO, why do without their services?

9. An SEO is not like Google Adsense, the content that it publishes remains in time

The truth is that I do not understand this premise very well. If it means that once you position something in the first positions it stays there indefinitely, it depends. If you stop working and your competition starts to do it, they will surely surpass you. I imagine the comparison will be with Adwords, where your results are visible as long as you maintain the investment in advertising.

Get top quality SEO services in Lahore by the best Search engine optimization experts in Lahore. We provide SEO, SMM, SMO and PPC services in Pakistan.