Opening a Social Media account for personal or business use is quite easy, more or less like ABC. You’ll probably only need to have a valid email address and with few clicks here and there, your account should be active within few minutes.

As a startup, starting and maintaining a social media presence will not only provide an avenue to connect with your customers but will also help you listen into what others are saying about your business.

That’s why in this post we have compiled six social media do’s every smart startup should follow in other to get the best out of their social media activities.



1. Complete your social profiles

This is most often neglected but its important because this will allows your audiences to know more about what your business offers including services and products and even who you are as a company. When you leave some aspect of your profile blank for example your ‘About Us’ section, you immediately decrease your chances of converting a visitor into a customer.

2. Post relevant content

To get a good grip of this always use the 80/20 rule. Make sure you post relevant and useful information for your target audience 80% of the time while the remaining 20% should include information about your product and services.

3. Cross check and Proof read

No one wants to read a post filled with errors and grammatical blunders. Always make sure the content you are sharing is reader-friendly, by cross checking and proof reading. Simplicity is the key make your post easy to read through; remember to include paragraphs, indents, numbers lists etc to make your post look good on mobile or PC.

4. Include any reference

Saves you from getting into trouble. If you are lifting content from different sources always remember to reference your source, makes you look credible.

5. Add some visuals

Statistics show that most readers online are visual-readers. Hence, remember to make your images and post visually enticing in order to lure your target audience to check them.

6. Interact with your readers/followers

Social media can be a great customer service tool useful in answering customer questions or concerns on your business. Use social media to get priceless feedback on your products and services.



BONUS:

Check your analytics regularly: Almost all the social media platforms in use today, have an option to view account analytics. Use this free feature to gather insights on the behaviors of your audience, demographics and which of your post is racking in more engagements.

https://bigsocialfx.com/six-social-media-dos-for-smart-startups/

Why Local SEO?

Following the growth of mobile devices and readily available internet services, more searches are being carried out online on a daily basis, with searchers ready to act on the result received. It is therefore important to bring your business to the top of the search list and one way to do this is through, Local SEO.

Local Search Engine Optimization basically helps searcher get relevant results based on his/her current geographic location. For example, If someone searches for ‘Cheap Hotel Lagos’ on his/her smart phone, Google (or the search engine in use) would provide him with results that are nearest to him.

This form of optimization, will increase your chances of being found by searchers who search for local businesses on a daily basis.

Want To Get Found? Here Are Some Important Things To Do:

1. Claim your Google My Business Profile, a good reason to do so is because google favors and gives huge visibility to businesses with a profile on Google my business. You can also list your business on other search engines like Yahoo and Bing.

2. List your business on online directories and business listings. One big advantage of doing this is because the advertising service is really effective and its free to a large extent. There are a bucket loads of directories you can get your business on, to save time start your search here. Also, make sure your business is in the right category or section as the case may be on the directories.

3. Ask your customers to leave a review online. Reviews are a major metric that Google and other directories uses to rank businesses on their platforms. Getting reviews on these platforms is just as simple as asking.

4. For those with website, focus on improving the title and meta description tag of your website. Check some easy to use On-Page SEO tools here.


Local Business Listing Best Practices:

1. Ensure your name, address and phone number (NAP) is consistent across all your profiles or listing. Otherwise Google might push you down the rankings.

2. Select the right category for your business and upload a high-resolution profile image and cover photo to go with it.

3. Choose the relevant keywords that match the services you provide. A simple way to do this is to put yourself in the shoes of your potential customers by asking; what would be my search text if i was looking for my business online?

4. Make sure you verify all the information provided. Each platform have different verification process, ensure you follow them to the latter otherwise your business won’t come up in the searches.


On A Final Note

Local SEO is becoming more and more important and a good reason for this is because Google really, really loves Local Businesses especially the newer, smaller, more agile companies. You can hire a local Search Engine Optimization service company or an expert to help optimize you business for better Local Search Engine Optimization results.

https://bigsocialfx.com/quick-local-seo-fixes-for-startups-and-smes/