Along with its promise of refreshingly natural goodness, Chivita Ice Tea’s recent visually disruptive packaging design that is modern, aspirational and trendy, is helping the brand stand out in a competitive marketplace.
A cross-section of consumers who offered their perspective on the new look Chivita Ice Tea noted that they were excited by the brand’s new positioning under the Chivita Masterbrand. Its new package design is a bold statement of its premium quality, health benefits and consumers’ benefits that has made the product visually appealing to consumers as it maintains its front shelf space and preference.
For Tomiwa Adeleke, a Lagos based lawyer, the rebrand of Chivita Ice Tea was an innovative strategy that connects with consumers because of the pack’s unique imageries which is visually attractive and differentiating from competing brands.
“I drink Chivita Ice Tea very often whenever the need for refreshment arises. For me, its great taste and unique blend of natural tea leaves and real fruits, as well as health benefits, make it a preferred choice for rejuvenation and refreshment. The brighter and bolder rebranded product pack was a pleasant surprise to me and is triggering positive product enquiries from my friends who are excited about its renewed appeal,” he said.
Agatha Eromosele, a mother of four, who works as a nurse in the Lagos General Hospital stated that the new look Chivita Ice Tea is a welcome development.
“There is no ambiguity as the new design means the product announces itself from afar on the shelf. Its refreshing benefits are well captured by the persuasive imageries and content on the new product pack. As a health conscious consumer, I love the exciting blend of premium natural tea leave extracts with real fruits which makes Chivita Ice Tea a natural choice for me and others who care about their health,” she said.
Commenting about the product rebranding and the positive feedback from consumers, Marketing Director of Chi Limited, Mr. Probal Bhattacharya stated that it was pleasing to see consumers resonate with the product’s fresh visual identity, which keys it into the Chivita Masterbrand. The new design also reinforces its promise of rejuvenation through more appealing elements that evoke its refreshingly natural goodness.
“The objective for rebranding Chivita Ice Tea was to communicate the brand’s core value of rejuvenation and natural refreshment with strategic imageries that are attractive and differentiating. We are excited about the response so far and look forward to growing consumer franchise and affinity with the new pack,” he said.
Chivita Ice Tea is available in two variants of Lemon and Peach. It comes in 1Litre, 500ml, 315ml and 150ml pack sizes and can be purchased at eateries, roadside kiosks, Chi Shoppe, departmental stores and neighborhood shops across Nigeria.

Exclusive photos

Exclusive photos

Along with its promise of refreshingly natural goodness, Chivita Ice Tea’s recent visually disruptive packaging design that is modern, aspirational and trendy, is helping the brand stand out in a competitive marketplace.
A cross-section of consumers who offered their perspective on the new look Chivita Ice Tea noted that they were excited by the brand’s new positioning under the Chivita Masterbrand. Its new package design is a bold statement of its premium quality, health benefits and consumers’ benefits that has made the product visually appealing to consumers as it maintains its front shelf space and preference.
For Tomiwa Adeleke, a Lagos based lawyer, the rebrand of Chivita Ice Tea was an innovative strategy that connects with consumers because of the pack’s unique imageries which is visually attractive and differentiating from competing brands.
“I drink Chivita Ice Tea very often whenever the need for refreshment arises. For me, its great taste and unique blend of natural tea leaves and real fruits, as well as health benefits, make it a preferred choice for rejuvenation and refreshment. The brighter and bolder rebranded product pack was a pleasant surprise to me and is triggering positive product enquiries from my friends who are excited about its renewed appeal,” he said.
Agatha Eromosele, a mother of four, who works as a nurse in the Lagos General Hospital stated that the new look Chivita Ice Tea is a welcome development.
“There is no ambiguity as the new design means the product announces itself from afar on the shelf. Its refreshing benefits are well captured by the persuasive imageries and content on the new product pack. As a health conscious consumer, I love the exciting blend of premium natural tea leave extracts with real fruits which makes Chivita Ice Tea a natural choice for me and others who care about their health,” she said.
Commenting about the product rebranding and the positive feedback from consumers, Marketing Director of Chi Limited, Mr. Probal Bhattacharya stated that it was pleasing to see consumers resonate with the product’s fresh visual identity, which keys it into the Chivita Masterbrand. The new design also reinforces its promise of rejuvenation through more appealing elements that evoke its refreshingly natural goodness.
“The objective for rebranding Chivita Ice Tea was to communicate the brand’s core value of rejuvenation and natural refreshment with strategic imageries that are attractive and differentiating. We are excited about the response so far and look forward to growing consumer franchise and affinity with the new pack,” he said.
Chivita Ice Tea is available in two variants of Lemon and Peach. It comes in 1Litre, 500ml, 315ml and 150ml pack sizes and can be purchased at eateries, roadside kiosks, Chi Shoppe, departmental stores and neighborhood shops across Nigeria.

A recent visit to several lounges and bars across Nigeria showed increasing use of yoghurt, either enjoyed directly, or as a taste-enhancing mixer. Hollandia Yoghurt Mixology has become a mainstay for consumers who are increasingly embracing yoghurt and drink-mixing culture as their taste evolve.
Since its launch in 2016, consumers have commended Hollandia Yoghurt Mixology for its novel taste and smooth texture. The brand has been consolidating the yoghurt and drink-mixing culture among Nigerian consumers who are thrilled to get the nourishing goodness of yoghurt mixed with a variety of beverages.
In its 315ml pack size, Hollandia Yoghurt Mixology is convenient and handy, with a specially designed prismatic shape and an attractive screw cap that consumers can feel proud to be seen with.
Chijioke Silva, a bar manager in Rivers State, acknowledged the growing demand for Hollandia Yoghurt Mixology at his bar, adding that from the onset of its launch on the shelf, the brand quickly established a strong connection with consumers because of its attractive packaging, great taste, smooth texture and its ability to bring out that satisfying taste when mixed with other beverages of consumer choice.
“We all know that Nigerians love drink mixes, so it is commendable for a brand to see that gap and respond with a truly innovative product. I can tell you that Hollandia Yoghurt Mixology has been a runaway success at my bar in Port Harcourt and that loyalty has been sustained till date,” Silva said.
This sentiment was also echoed by Dele Yusuf, a fun loving IT executive based in Ikoyi, Lagos. Yusuf said he was introduced to Hollandia Yoghurt Mixology by his friends during a hangout in Ikoyi.
“Since then I have fallen in love with it. So now, whenever I am hanging out at the lounge with my friends, I simply mix my malt drink with a pack of Hollandia Yoghurt Mixology to achieve my desired taste. For me, nothing can be better than this,” he stated.
Speaking on the success of the Hollandia Yoghurt Mixology, the Managing Director Chi Limited, Mr. Deepanjan Roy said that the company is tirelessly inspired by the desire to satisfy consumer expectation by churning out value adding and innovative dairy products like Hollandia Yoghurt Mixology.
“We are excited about the great value and level of satisfaction consumers have expressed in their feedback on this product. We believe that as the positive word on the brand spreads, more consumers would be encouraged to try their favourite beverage mixes with Hollandia Yoghurt Mixology to derive their preferred taste,” he said.
Hollandia Yoghurt 315ml Mixology pack is currently available at Bars and Lounges, Roadside Kiosk, Bukas, Chi Retail Shoppe, Departmental Stores and Neighborhood Shops across Nigeria.

At a retail price of N50, Capri-Sun, the favourite fruit drink of children in Nigeria, has been introduced in a new 100ml pouch size in order to meet an increasing consumer demand for more exciting and unique options. The new pouch size is an addition to excite consumers with the goodness of Capri-Sun, but more importantly, to give them the power of choice.
Still with the same delightful signature taste and playful pouch, the Capri-Sun 100ml pouch is handy, pocket-friendly and keeps to the brand’s promise of ensuring a taste of fun in every pouch. Consumers will enjoy the variety of options, ease and convenience in the 100ml pouch, as well as its healthy, naturally tasty and satisfying experience that promotes an atmosphere of fun and adventure.
The introduction of the new 100ml pouch size is in keeping with current trends, and is based on a richer understanding of consumer desires to enjoy handy, affordable, convenient and unique Capri-Sun experience in exciting options.
For now, only available in Orange and Apple variants, the launch presents a key advantage to drive value and excitement into the category by offering an appealing product option in line with consumer expectations.
According to Deepanjan Roy, Managing Director of Chi Limited, the Capri-Sun 100ml pouch size is uniquely designed in response to consumer demands.
“Capri-Sun’s playful pouch and signature taste which lead to unique experiences of fun, adventure and carefree pleasure, have made it the preferred fruit drink for children in Nigeria. The 100ml pouch size will delight consumers who have craved for handy and pocket-friendly product choices,” he stated.
The Capri-Sun 100ml pouch size now joins the 200ml by pouch size, which is available in cartons of 40 and 16 pouches and retails for N70, on the market shelf. It is available in all departmental stores and neighborhood shops located across Nigeria.
Trusted by mothers for its health benefits and widely popular with children across Nigeria for its delicious taste, Capri-Sun is made from natural ingredients, with no artificial sweeteners, and no preservatives. It is healthy, great tasting and filled with lots of energy and fun.

Hollandia Evap Milk is now available in a 120g pack for only N100 lovely referred to as “Pere”. The term “Pere” which translates as “no more, no less” is intended to symbolize the product’s high quality, satisfactory quantity and affordability, thereby resonating with consumers across the country.
With offer of the same premium quality, which is tasty, creamy and nourishing, and at an affordable price, the new Hollandia Evap Milk 120g pack comes in a convenient portion size and a brand new pack format in the evaporated milk category that will make it irresistible to consumers.
Value adding and rich in vitamins and minerals, Hollandia Evap Milk can be consumed with or without complements, offers convenient packaging ideal for individual consumption and is a great addition to a breakfast cup of tea, coffee, a bowl of cereal, pap or custard.
The new Hollandia Evap Milk 120g pack is a statement of industry leading packaging innovation, product quality, quantity, convenience, affordability and satisfaction. “Pere” is an interesting way to also simultaneously represent the product’s value and disruptive approach in the evaporated milk category.
According to Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, the decision to provide consumers with the creamy, great tasting, highly nutritious Hollandia Evaporated Milk in a 120g pack was driven by the brand’s desire to consistently deliver novel solution to consumer needs.
“The new Hollandia Evap “Pere” pack is unique and symbolises our understanding of what consumers value. Retailing at N100, we are confident that the new pack would delight consumers with its affordability, quality and convenient portion size,” he stated.

Ex-armed men, once notorious for the long-run militancy in Nigeria’s oil-rich Niger Delta, are set to endorse President Muhammadu Buhari’s re-election bid, PREMIUM TIMES has learnt.

The endorsement is to come at a press conference scheduled to hold in Port Harcourt today, Wednesday. The conference is to be addressed by Victor Ebikabowei, also known as General Boyloaf, a source close to Boyloaf told PREMIUM TIMES.

PREMIUM TIMES has previewed the text of Boyloaf’s address, which notes the tension between the ex-militant leaders, now cooperating under the aegis of Peace Ambassadors of the Niger Delta, and the Buhari government at its inception.

It reads: “In spite of the tense beginning and moments we have had with the current administration following his defeat of our brother Goodluck Jonathan, we have formed a new partnership for the Niger Delta and have seen a deep-seated commitment to addressing the issues that we in the region are facing.

“We have to give special credit to Vice President Yemi Osinbajo for painstakingly leading the engagements in the Niger Delta and assuring us of his plans.”

Apart from Boyloaf, other ex-warriors believed to be at the vanguard of the move are Government Ekpemupolo, alias Tompolo, wanted by the Economic and Financial Crimes Commission over allegations of money laundering; Ateke Tom, now a traditional ruler; Bibrope Ajube, also known as General Shoot-at-Sight; and Farah Dagogo, who is the Peoples Democratic Party candidate for the Bonny/Degema federal constituency election.

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“In the Niger Delta, these are people who matter,” said our source, playing down the influence of Edwin Clark, respected Niger Delta leader who is supporting PDP’s Atiku Abubakar. “Edwin Clark is well respected but he’s old.”

On Mr Dagogo, a PDP member currently in the Rivers State House of Assembly, our source said: “this is not about a political party. It is not about endorsing APC. It is about Buhari.”

The Niger Delta is a region where Mr Abubakar is expected to record a clear win. Apart from being traditionally a “PDP home,” Mr Abubakar’s core campaign vow to restructure the country to allow states have greater responsibilities and control of resources appeals to the region, long drawn in agitations for resource control and more development.

However, the endorsement of Mr Buhari by the ex-warriors who wield some influence in the region may swing some votes across the states in the region to APC.

According to our source, the endorsement would be a part of a “peace workshop” promoted by the ex-militant leaders.

They were high-ranking commanders of the Movement for the Emancipation of the Niger Delta, MEND, and also ran, separately, camps of guerrilla fighters spending years in violent protest of the environmental degradation and socio-economic underdevelopment of the Niger Delta.

But in 2009, they accepted the amnesty programme initiated by late President Umaru Yar’Adua.



They enjoyed generous government patronage during the administration of President Goodluck Jonathan, who offered them contracts to safeguard oil and gas infrastructure. They then supported Mr Jonathan’s re-election bid, which failed in 2015.

The amnesty programme led to relative peace in the region but attacks on oil and gas installations were renewed by a group Niger Delta Avengers following Mr Jonathan’s loss.

The Avengers were condemned by Boyloaf and Tompolo in separate reactions. MEND also described the group as a bunch of criminals at the height of their violent campaign which affected Nigeria’s crude production.

The Niger Delta is volatile and has remained largely impoverished, despite decades of oil production that has provided much of the cash Nigeria uses. Trillions of naira in federal allocations to the region have not changed much.

But the endorsement of Mr Buhari by the “big five” ex-militant leaders, according to our source, follows his “government’s efforts on Niger Delta’s environmental and development concerns, including Ogoni cleanup and infrastructure.”

https://www.premiumtimesng.com/regional/south-south-regional/312378-boyloaf-tompolo-other-ex-niger-delta-militants-set-to-endorse-buhari.html

At a retail price of N50, Capri-Sun, the favourite fruit drink of children in Nigeria, has been introduced in a new 100ml pouch size in order to meet an increasing consumer demand for more exciting and unique options. The new pouch size is an addition to excite consumers with the goodness of Capri-Sun, but more importantly, to give them the power of choice.
Still with the same delightful signature taste and playful pouch, the Capri-Sun 100ml pouch is handy, pocket-friendly and keeps to the brand’s promise of ensuring a taste of fun in every pouch. Consumers will enjoy the variety of options, ease and convenience in the 100ml pouch, as well as its healthy, naturally tasty and satisfying experience that promotes an atmosphere of fun and adventure.
The introduction of the new 100ml pouch size is in keeping with current trends, and is based on a richer understanding of consumer desires to enjoy handy, affordable, convenient and unique Capri-Sun experience in exciting options.
For now, only available in Orange and Apple variants, the launch presents a key advantage to drive value and excitement into the category by offering an appealing product option in line with consumer expectations.
According to Deepanjan Roy, Managing Director of Chi Limited, the Capri-Sun 100ml pouch size is uniquely designed in response to consumer demands.
“Capri-Sun’s playful pouch and signature taste which lead to unique experiences of fun, adventure and carefree pleasure, have made it the preferred fruit drink for children in Nigeria. The 100ml pouch size will delight consumers who have craved for handy and pocket-friendly product choices,” he stated.
The Capri-Sun 100ml pouch size now joins the 200ml by pouch size, which is available in cartons of 40 and 16 pouches and retails for N70, on the market shelf. It is available in all departmental stores and neighborhood shops located across Nigeria.
Trusted by mothers for its health benefits and widely popular with children across Nigeria for its delicious taste, Capri-Sun is made from natural ingredients, with no artificial sweeteners, and no preservatives. It is healthy, great tasting and filled with lots of energy and fun.

Hollandia Evap Milk is now available in a 120g pack for only N100, lovingly referred to as “Pere”. The term “Pere”, which translates as “no more, no less”, is intended to symbolize the product’s high quality, satisfactory quantity and affordability, thereby resonating with consumers across the country.
With offer of the same premium quality, which is tasty, creamy and nourishing, and at an affordable price, the new Hollandia Evap Milk 120g pack comes in a convenient portion size and a brand new pack format in the evaporated milk category that will make it irresistible to consumers.
Value adding and rich in vitamins and minerals, Hollandia Evap Milk can be consumed with or without complements, offers convenient packaging ideal for individual consumption and is a great addition to a breakfast cup of tea, coffee or a bowl of cereal, pap or custard.
The new Hollandia Evap Milk 120g pack is a statement of industry leading packaging innovation, product quality, quantity, convenience, affordability and satisfaction. “Pere” is an interesting way to also simultaneously represent the product’s value and disruptive approach in the evaporated milk category.
According to Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, the decision to provide consumers with the creamy, great tasting, highly nutritious Hollandia Evaporated Milk in a 120g pack was driven by the brand’s desire to consistently deliver novel solution to consumer needs.
“The new Hollandia Evap “Pere” pack is unique and symbolizes our understanding of what consumers’ value. Retailing at N100, we are confident that the new pack would delight consumers with its affordability, quality and convenient portion size,” he stated.
The Hollandia Evaporated Milk 120g pack size joins the 190g and 60g pack sizes on the shelf, and is available in departmental stores, markets and neighborhood kiosk across Nigeria.

CHI Limited, has this year again been recognized amongst the foremost brands at the recently held Top 50 Brands Nigeria Awards. As Nigeria’s leading manufacturer of fruit juices, dairy products and snacks, at the heart of this recognition are innovative products like Chivita and Hollandia which are benchmarks and definitive standards in their respective categories.
By identifying needs and meeting them, adopting innovative approach to consumer trends, delivering on their value proposition and effectively communicating same to the consumer, Chivita and Hollandia have become household names in Nigeria.
By using specific criteria including brand popularity, category leadership, innovation, national spread, Corporate Social Responsibility and online engagement to measure brands, the Top 50 Brands Nigeria Awards evaluate and celebrate top brands that have consistently maintained leadership position in their categories, living up to their promises to become a part of the popular culture, owning properties and associations that evoke positive emotion from consumers.
According to Taiwo Oluboyede, CEO of Top 50 Brands Nigeria, the top brands for this year are those that are fast growing in value and have succeeded in delivering their promise to the consumers. He noted that these brands have adopted a winning habit of delivering something special by often doing ordinary things in extraordinary ways.
“Chivita and Hollandia from the stable of CHI Limited are two brands that have stood out in their categories for their conscious effort to build equity by offering healthy products with superior value and insightful consumer engagements that shape how consumers experience the brands,” he said.
For CHI Limited’s Marketing Director, Mr. Probal Bhattacharya, the recognition from the Top 50 Brands Awards is a welcome development for a brand that has prioritized consumers’ expectations and need for health, nutrition and refreshment with the best quality juices and value added dairy products.
“We are delighted about the award because it is a reflection of our commitment in ensuring only the best in juice and value added dairy products are made available by us to meet consumers’ expectations. Chivita and Hollandia will continue to deliver on the promise of superior value and innovation by identifying consumer needs and meeting them,” he said.
The recognition for Chivita is seen as another milestone for a brand that has continually grown its mind share by innovative quality products, effective communication and consumer satisfaction.
This award joins a growing list of recognition awards for CHI Limited which includes most recently, The Marketing Edge Award for Outstanding Juice Brand of the Year, the Lagos Chamber of Commerce and Industry (LCCI) Award for Brand of the Year, Manufacturers Association of Nigeria’s (MAN) 50th AGM Awards, to name a few.
Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHIVITA Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia ChocoMalt to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meat Pie and CHI Classic Cake.

Capri-Sonne, the favourite fruit drink of children in Nigeria, has launched a new national consumer promo tagged the “Beach Ball Promo”. The promo, which includes a free Beach Ball in every carton of Capri-Sonne, is expected to create more fun moments for kids by ensuring a stimulating unboxing moment and encouraging them to play some more.
The “Beach Ball Promo” will offer children across Nigeria one more reason to enjoy their favourite fruit drink, as nothing speaks to a child’s playfulness like a bouncing beach ball which can be used in all sorts of exciting games.
For a brand universally associated with creating fun moments for children, the Capri-Sonne “Beach Ball Promo” will seek to enhance brand affinity and product consumption through activities that encourage active play for kids whilst having a taste of fun.
The promo is being amplified nationwide with an effective media campaign running on major regional and national television channels and radio stations in the country. It will also be simultaneously driven through advertisements on billboards, engagements on digital platforms, point of sales outlets and experiential consumer engagement platforms in various cities to connect with consumers.
According to the Deepanjan Roy, the Managing Director of Chi Limited, the Capri-Sonne “Beach Ball Promo” is another unique platform to reward fun loving consumers across Nigeria.
“The Capri-Sonne Beach Ball Promo is an opportunity to gift more fun moments to millions of children, and reward them as they relish the delicious taste of fun and excitement in every carton of their favourite drink purchased within the promo period,” he stated.
The Beach Balls can be found in all 200ml x 40 Capri-Sonne cartons, and are available in stores nationwide while stocks last.
Trusted by mothers for its health benefits and widely popular with children across Nigeria for its delicious taste, Capri-Sonne is made from natural ingredients, with no artificial flavours, no added sugar and no added colour. It is healthy, naturally tasty and filled with lots of energy and fun. It comes in fun pouches and is available in six variants of Orange, Pineapple, Apple, Strawberry, Multi-Vitamin and Tropical fruits.

Hollandia ChocoMalt Drink, Nigeria’s first ready-to-drink chocolate, malt and milk drink, is now available in a new 180ml pack. The new pack is intended to provide an entry point for adults and upsize for kids, while building on the commercial success the brand is enjoying following its launch in 2017.
Retailing at N100, the new 180ml pack comes handy with a straw, and is affordable and convenient, with the promise of instant “sharp sharp” nutrition to consumers.
For consumers, Hollandia ChocoMalt Drink which is filled with the goodness of milk, energy giving malt and delicious chocolate, will take away the hassles and inconvenience involved in preparing Choco-based beverage drink the traditional way because it can be consumed immediately after opening.
The new Hollandia ChocoMalt Drink 180ml pack size is expected to consolidate the growth and rising market appeal of the brand, as well as make the product available to a wider spectrum of young consumers who desire a satisfying and functional beverage that can be consumed at any time.
According to the Managing Director, Chi Limited, Mr. Deepanjan Roy, the growing popularity of Hollandia ChocoMalt Drink reflects how its ready-to-drink convenience and quality instant nutrition is driving consumer demand for packaging sizes tailored ever more precisely to their specific lifestyle needs in an increasingly dynamic market.
“We are aware of consumer expectations from us, and the new Hollandia Choco Malt Drink 180ml pack is a great example of how we are innovating with pack sizes to satisfy consumers’ demand,” he said.
The Hollandia ChocoMalt Drink 180ml pack size now joins the 315ml and 100ml pack sizes on the market shelves. It is available at all departmental stores and neighborhood shops located across Nigeria.

Hollandia ChocoMalt Drink, Nigeria’s first ready-to-drink chocolate, malt and milk drink, is now available in a new 180ml pack. The new pack is intended to provide an entry point for adults and upsize for kids, while building on the commercial success the brand is enjoying following its launch in 2017.
Retailing at N100, the new 180ml pack comes handy with a straw, and is affordable and convenient, with the promise of instant “sharp sharp” nutrition to consumers.
For consumers, Hollandia ChocoMalt Drink which is filled with the goodness of milk, energy giving malt and delicious chocolate, will take away the hassles and inconvenience involved in preparing Choco-based beverage drink the traditional way because it can be consumed immediately after opening.
The new Hollandia ChocoMalt Drink 180ml pack size is expected to consolidate the growth and rising market appeal of the brand, as well as make the product available to a wider spectrum of young consumers who desire a satisfying and functional beverage that can be consumed at any time.
According to the Managing Director, Chi Limited, Mr. Deepanjan Roy, the growing popularity of Hollandia ChocoMalt Drink reflects how its ready-to-drink convenience and quality instant nutrition is driving consumer demand for packaging sizes tailored ever more precisely to their specific lifestyle needs in an increasingly dynamic market.
“We are aware of consumer expectations from us, and the new Hollandia Choco Malt Drink 180ml pack is a great example of how we are innovating with pack sizes to satisfy consumers’ demand,” he said.
The Hollandia ChocoMalt Drink 180ml pack size now joins the 315ml and 100ml pack sizes on the market shelves. It is available at all departmental stores and neighborhood shops located across Nigeria.

Chi Ice Tea, one of the fastest growing brands from Chi Limited, is now Chivita Ice Tea. As part of the rebrand seen as a strategic move to integrate with the Masterbrand Chivita, Chivita Ice Tea now comes in a new product pack that is more aspirational, modern and trendy, with the promise of the same refreshing goodness.
With an exciting logo that reflects its new positioning under the Chivita Masterbrand, the product’s innovative back of pack prominently features its health benefits, product quality and consumer benefits. The pack’s design also has a top to bottom label that is bolder, visually disruptive and combines perfectly with the colour pallet.
Chivita Ice Tea’s new pack design also reveals images of fruits, premium natural tea leaves and tea flow which depict the rare exciting blend of natural tea extracts with real fruits to provide consumers a delightful and natural great-tasting beverage for rejuvenation.
It is expected that the new product pack would energize the brand in the marketplace and endear Chivita Ice Tea to a growing number of consumers who have embraced a tea drinking culture because of its antioxidant properties and vitamins which rejuvenate and invigorate the mind, as well as the body.
Commenting about the product rebranding, Marketing Director of Chi Limited, Mr. Probal Bhattacharya said that the overall objectives of developing a fresh visual identity for Chivita Ice Tea is essential not only to key the product into the Chivita Masterbrand, but also to reinforce its attribute of rejuvenation through more appealing visuals that evoke its refreshingly natural goodness.
“Chivita Ice Tea’s new pack design aims to communicate the brand’s core value of rejuvenation and natural refreshment with essential imageries that are attractive and differentiating. We are confident that the new visual identity will appeal to loyal consumers and strike a chord with a new consumer base desirous of its tasty natural refreshment,” he added.
Made from premium natural tea leaves with delicious fruity flavors, Chivita Ice Tea is available in two variants of Lemon and Peach. It comes in 1Litre, 315ml and 150ml pack sizes.

Chi Exotic Nectar, one of Nigeria’s most admired fruit nectar drink has unveiled a new 150ml pack size for its hugely popular Pineapple Coconut product variant. Offering the same superior taste which the brand is renowned and cherished for, the 150ml pack is a strategic move to provide distinctive refreshment to a wider spectrum of Nigerian consumers.
Retailing at N50, the 150ml Chi Exotic Pineapple Coconut pack is a product line innovation that comes at a pocket friendly price. It is the result of deploying consumer insights, innovation and identification of positioning territories to drive brand growth in a dynamic market environment.
The Chi Exotic Pineapple Coconut 150ml pack size’s rich unique fruity blend offers an irresistible taste and distinctive refreshment that makes it ideal for indulgence and relaxation. Its superior taste and trendy pack size connects with the taste preferences and healthy choices of a youthful consumer segment.
According to a Brand analyst with Pride Communications, Linus Nwokoji, the fruit juice segment of market is becoming driven by competition, retail power and local consumer choices that increasingly determines brand and product line extension trajectory.
“The Chi Exotic Pineapple Coconut 150ml pack size is an innovative way to invigorate the market with its affordable N50 retail price. Its superior taste is sure to enable it trigger more demand, maintain market dominance as well as improve penetration in geographical markets” he stated
Speaking on the introduction of the new pack size, Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, said the Chi Exotic Pineapple Coconut 150ml pack size demonstrates the brand’s resolve to deepen its market reach by offering consumers an affordable option without compromising their quest for distinctive refreshment and indulgent taste.
“We are confident about the prospects of the new Chi Exotic Pineapple Coconut 150ml pack size. The 150ml pack size was introduced to align with the demand and choices of consumers by availing them the same healthy great tasting juice, but at a price point that is both pocket friendly and value driven” he added
The new Chi Exotic Pineapple Coconut 150ml pack adds to the currently existing 1Ltr, 500ml and 315ml handy pack size. It can be purchased in any Chi Shoppe, neighborhood kiosks and departmental stores across Nigeria.

Chi Limited, makers of Happy Hour by Chivita Fruit Drink, have launched Frooty Happy Hour by Chivita. The new fruit drink which is available in 100ml pouches is touted as a healthy, refreshing, fruit flavoured drink with exciting variants that offer an instant shot of refreshment for consumers.
Retailing at a N25 price point, Frooty Happy Hour by Chivita is currently viewed as the most affordable quality product in the market. It is a healthy beverage as it offers natural fruity benefits as well as provides high quality refreshment for the mind and body.
Along with its handy pack size which resonates with an upwardly mobile youthful consumer segment desirous of rejuvenating satisfaction anytime and anywhere, Frooty Happy Hour by Chivita further seeks to increase its appeal and create a connection with consumers with three intriguing variants of Orange, Pineapple and Red Berries.
The brand’s tagline of “a shot of refreshment” highlights a consistent and memorable brand message that communicates its promise of unrivalled refreshment. At its core is a promise to deliver a shot of affordable fruity refreshing goodness with each consumer experience.
Speaking about the new product, Managing Director of Chi Limited, Deepanjan Roy, said that Frooty Happy Hour by Chivita was introduced to invigorate and tap into a market demand for more affordable options of great tasting, refreshing and healthy drinks.
“Frooty Happy Hour by Chivita is an invitation to consumers to experience a refreshing drink but more importantly, to do so at a price point of N25, which is more affordable to meet a growing demand and offer consumers added value for healthy refreshment for every hour,” he noted.
Frooty Happy Hour by Chivita 100ml pouches are currently available in roadside kiosks, Chi Shoppe, departmental stores and Neighbourhood shops across Nigeria.

The story of a young man Chukwudi Ani who pregnanted his cousin sister one Rosemary Ani has taken another twist and dimension. It would be recall that live affairs started after the sister visited him for holidays some years back leading to pregnancy which is frowned and forbidden according to the tradition of people of Nara Unateze. HRH Igwe Nathan Ogbu the paramount ruler of Nara has demand that both the young man and the girl should return home for cleansing of the land. One of the villagers who does not want his name printed told our correspondent that Chukwudi has repeatedly ignored to come home from his base in Lagos for the cleansing because him and his sister would dance round the Orie market stack naked while other animals sacrifice would be performed as required by their tradition. It was also gathered that Chief Dickson Ani who is Chukwudi's father passed away because of atrocities of his son. One year later Chief Okonkwo Ani who is Rosemary's father and Chukwudi's uncle died, two years later Chukwudi's mother Mrs Grace Ani died. A strong message and delegates from Nara was sent to Lagos to speak with Chukwudi to return home for his mother's burial which Chukwudi promised and later fulfilled and came home for his mother's burial , a day after the burial the immediate family members assembled to appeal to Chukwudi to convince his sister to return home for the cleansing of the land as well as stop further unfortunate deaths in their family. Further troubles ensued when one Mr.Osita Okonkwo called Chukwudi with abusive names leading to fight between both of them and Chukwudi picked a bottle broke it and stabbed Osita on the neck. Osita died three days later in the hospital. The matter has been reported to police at Nara police station. It is believed Chukwudi is at large or hiding somewhere because the police has traced him to his house and office address in Lagos. It's now from accusation of atrocity to murderer for Chukwudi.

At the recently held Marketing Edge Awards in Lagos, Chivita emerged as the Outstanding Juice Brand of the Year. Having won the award in 2016, the brand’s recognition once again highlights its consistency and clear market dominance in the juice beverage category.
For keen industry watchers, the Marketing Edge Awards offered a veritable platform to celebrate creativity, innovation, marketing and sustainability for brands, corporate institutions and distinguished personalities.
Known as a high quality natural fruit juice brand, whose evolution and strategic drive for market leadership has been fueled by superior product quality, innovation, effective consumer engagement activities and an enviable brand loyalty, Chivita through its array of fruit juices like Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by Chivita, Chi Ice Tea and Capri Sonne, has become a household name as a result of its popularity amongst consumers.
Buoyed by a value proposition that has further widened its competitive edge in the juice category, Chivita takes pride in its no added sugar and no preservatives composition. The brand’s refreshing value, superior taste, good nutrition, healthy standard as well as smart packaging designs continue to appeal to millions of health conscious consumers across all ages who have made it an integral part of their daily nutritional addition and healthy lifestyle choices.
According to the organizers of the Marketing Edge Awards, the nomination of Chivita for the Outstanding Juice Brand of the Year Award was a result of painstaking review and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment of the Nigerian FMCG industry.
“The brand’s commitment to the enthronement and sustenance of global best practices in the industry as well as its impactful strides in the face of daunting challenges, especially over the last one year, very well positioned it for such recognition and celebration,” they stated.
Chi Limited’s Managing Director, Mr. Deepanjan Roy, expressed pleasure at the award and reiterated that Chivita has constantly innovated over the years by anticipating trends and focusing on consumer expectations to build a formidable brand that is a huge delight to fruit juice consumers.
“In line with best practices, we would continue to sustain the confidence consumers have invested in Chivita as the preferred fruit juice brand for health, nutrition and refreshment, by ensuring the highest standards of product quality, and consumer benefits,” he said.
The recognition for Chivita is seen as another milestone for a brand that has continually grown its mind share by effective communication campaigns, innovation, and consumer satisfaction.
This award joins a growing list of recognition awards for Chi Limited which includes most recently, Manufacturers Association of Nigeria’s (MAN) 50th Annual General Meeting and Awards 2018 for Best Kept Industrial Premises, The Guardian Manufacturing Excellence Award 2017 for Beverage Manufacturing Company of the Year, Chivita Active Vegetable Fruit Nectar and Hollandia Choco Malt Drink category wins at the 2017 Marketing World Awards, “Most Innovative FMCG Company” at the Top 50 Brands Nigeria Award, as well as the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017.
Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia ChocoMalt to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meat Pie and CHI Classic Cake.

A grassroots soccer coach in Agege, Lagos, Mr Chinedu Johnson, has thrown his weight behind the recently launched Chivita’s C’mon Get Active campaign aimed at making Nigerians to develop healthy livestyle.
The C’mon Get Active campaign represents a shift for consumers like himself who are desirous of a healthy beverage to support their daily activities without compromise on great taste, convenience and enhanced nourishment.
on great taste, convenience and enhanced nourishment.
“As a soccer coach, I have had the privilege of supervising numerous young people through daily fitness regimen. They are passionate about achieving their fitness goals and wellness through active health as well as enhanced nourishment from Chivita Active that supports to keep them focused,” he narrated.
Another Nigerian very much interested in healthy lifestyle, Mrs. Adewunmi Akintola, a marketing executive, a long walk in the morning or evening after work to a few light indoor exercises, are part of her daily regimen to stay healthy. She therefore urged more people to adopt active lifestyle habits that are beneficial and convenient.
“With the daily physical exertion for wellness comes nourishment from Chivita Active. The C’mon Get Active campaign has made the brand an easy recall for me and my friends as we nudge each other on our amazing journey of wellness,” she added.
Speaking on the campaign, Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, explained that the objective of Chivita Active’s C’mon Get Active campaign to challenge consumers to say yes to active health was being achieved based on numerous positive consumer feedbacks received.
“We are still observing the trends and are excited by the responses so far. The C’mon Get Active campaign would continue to raise awareness and motivate, as the community of consumers who have voted for wellness through active health continues to grow,” he stressed.
Few months after Chivita Active launched its new campaign, C’mon Get Active, to position the brand as an enabler for a healthy active life, the campaign is already inspiring a new social movement for consumers who are voting for active health by easily integrating Chivita Active into their daily routine as a partner in their journey for improved wellness and healthy lifestyle.
The Chivita Active C’mon Get Active campaign, which is being driven across multiple engagement platforms is very relatable to consumers because it is creative, simple and straight to the point in delivering key messages of wholesome nourishment, active health and wellness.
Across Nigeria, #C’monGetActive continues to trend in the digital space offering consumers an opportunity to share their active health routine story and encourage one another.
Analysts have commended the campaign for leveraging on the brand’s enabling role for regular healthy lifestyle activities to drive consumer preference and purchase intentions.
They contend that the campaign reflects deep insights on the shift in consumption pattern as a result of growing social consciousness of wellness through active health, and Chivita Active’s brand purpose resonates with consumers who are already thinking in that direction.

Through International recruitment firm – PriceWaterHouse Coopers, the Family Homes Funds has launched a recruitment campaign to secure top quality capacity to deliver an ambitious. affordable housing programme as a key aspect of the Government’s Social Intervention Programme.
By 2023, the Family Homes Funds – a special purpose investment vehicle having the Nigerian Sovereign Investment Authority and the Federal Ministry of Finance Incorporated as founding shareholders – aims to have supported the development of over 500,000 homes and 1.5m jobs for Nigerians on low income.
Towards that goal, the Funds has recently completed the construction of 400 homes with an average cost of N3.5m in Grand Luvu, Nasarawa State – part of over 4,000 homes under construction in 5 states namely Ogun, Nasarawa, Kano, Delta and Kaduna. A further 30,000 homes are at advanced stages of negotiation with development partners and will commence by November 2018. As the new company builds capacity through the ongoing recruitment campaign, it will achieve a program of 80,000 homes by December 2019.
Creation of new jobs is a critical element of the Funds programme. Ongoing investments are already making a real difference with over 13,000 jobs created and about 360,000 to be created from current development pipeline. The Grand Luvu Project in Nasarawa State has created about 8000 jobs .

The story is no different for Abu Imtiaz, a graduate of Accounting from Kaduna Polytechnic, who before now wasn’t employed, but is now engaged as an accountant on site
According to officials of the Fund “…Our focus is to create homes that people, particularly those on low income can afford but beyond that, ensure that we provide opportunity for them to earn decent wages consistently through our investment in these projects. We have spent the last 9months building very strong foundations for a major take off and now we should start seeing the results…..affordable homes and jobs for local people”

At the recently held Marketing Edge Awards in Lagos, Chivita emerged as the Outstanding Juice Brand of the Year. Having won the award in 2016, the brand’s recognition once again highlights its consistency and clear market dominance in the juice beverage category.
For keen industry watchers, the Marketing Edge Awards offered a veritable platform to celebrate creativity, innovation, marketing and sustainability for brands, corporate institutions and distinguished personalities.
Known as a high quality natural fruit juice brand, whose evolution and strategic drive for market leadership has been fueled by superior product quality, innovation, effective consumer engagement activities and an enviable brand loyalty, Chivita through its array of fruit juices like Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by Chivita, Chi Ice Tea and Capri Sonne, has become a household name as a result of its popularity amongst consumers.
Buoyed by a value proposition that has further widened its competitive edge in the juice category, Chivita takes pride in its no added sugar and no preservatives composition. The brand’s refreshing value, superior taste, good nutrition, healthy standard as well as smart packaging designs continue to appeal to millions of health conscious consumers across all ages who have made it an integral part of their daily nutritional addition and healthy lifestyle choices.
According to the organizers of the Marketing Edge Awards, the nomination of Chivita for the Outstanding Juice Brand of the Year Award was a result of painstaking review and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment of the Nigerian FMCG industry.
“The brand’s commitment to the enthronement and sustenance of global best practices in the industry as well as its impactful strides in the face of daunting challenges, especially over the last one year, very well positioned it for such recognition and celebration,” they stated.
Chi Limited’s Managing Director, Mr. Deepanjan Roy, expressed pleasure at the award and reiterated that Chivita has constantly innovated over the years by anticipating trends and focusing on consumer expectations to build a formidable brand that is a huge delight to fruit juice consumers.
“In line with best practices, we would continue to sustain the confidence consumers have invested in Chivita as the preferred fruit juice brand for health, nutrition and refreshment, by ensuring the highest standards of product quality, and consumer benefits,” he said.
The recognition for Chivita is seen as another milestone for a brand that has continually grown its mind share by effective communication campaigns, innovation, and consumer satisfaction.
This award joins a growing list of recognition awards for Chi Limited which includes most recently, Manufacturers Association of Nigeria’s (MAN) 50th Annual General Meeting and Awards 2018 for Best Kept Industrial Premises, The Guardian Manufacturing Excellence Award 2017 for Beverage Manufacturing Company of the Year, Chivita Active Vegetable Fruit Nectar and Hollandia Choco Malt Drink category wins at the 2017 Marketing World Awards, “Most Innovative FMCG Company” at the Top 50 Brands Nigeria Award, as well as the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017.
Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia ChocoMalt to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meat Pie and CHI Classic Cake.

Few months after Chivita Active launched its new campaign, C’mon Get Active, to position the brand as an enabler for a healthy active life, the campaign is already inspiring a new social movement for consumers who are voting for active health by easily integrating Chivita Active into their daily routine as a partner in their journey for improved wellness and healthy lifestyle.
The Chivita Active C’mon Get Active campaign, which is being driven across multiple engagement platforms is very relatable to consumers because it is creative, simple and straight to the point in delivering key messages of wholesome nourishment, active health and wellness. Across Nigeria, #C’monGetActive continues to trend in the digital space offering consumers an opportunity to share their active health routine story and encourage one another.
Analysts have commended the campaign for leveraging on the brand’s enabling role for regular healthy lifestyle activities to drive consumer preference and purchase intentions. They contend that the campaign reflects deep insights on the shift in consumption pattern as a result of growing social consciousness of wellness through active health, and Chivita Active’s brand purpose resonates with consumers who are already thinking in that direction.
For Chinedu Johnson, a grassroots soccer coach in Agege, Chivita Active represents a shift for consumers like himself who are desirous of a healthy beverage to support their daily activities without compromise on great taste, convenience and enhanced nourishment.
“As a soccer coach, I have had the privilege of supervising numerous young people through daily fitness regimen. They are passionate about achieving their fitness goals and wellness through active health as well as enhanced nourishment from Chivita Active that supports to keep them focused,” he said.
According to Mrs. Adewunmi Akintola, a marketing executive, from taking a long walk in the morning or evening after work to a few light indoor exercises, the need to stay healthy has necessitated more people adopting active lifestyle habits that are beneficial and convenient.
“With the daily physical exertion for wellness comes nourishment from Chivita Active. The C’mon Get Active campaign has made the brand an easy recall for me and my friends as we nudge each other on our amazing journey of wellness,” she added.
Speaking on the campaign, Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, explained that the objective of Chivita Active’s C’mon Get Active campaign to challenge consumers to say YES to active health was being achieved based on numerous positive consumer feedbacks received.
“We are still observing the trends and are excited by the responses so far. The C’mon Get Active campaign would continue to raise awareness and motivate, as the community of consumers who have voted for wellness through active health continues to grow,” he stressed.
Chivita Active is available in four exciting blends of 6 Citrus Fruits and the Vegetables + Fruits variants: Carrot and Orange, Beetroot and Grape, Beetroot and Apple.

Nigeria’s leading kids fruit drink, Capri-Sonne, is aiming to create further brand engagement with the launch of its Express Yourself Campaign. Renowned for offering unique experiences with its signature taste, playful pouch and exciting consumer engagements, the campaign which entails the introduction of Capri-Sonne Emoji Pouches, looks to encourage kids to creatively express themselves with iconic emoji symbols.
The distinct Capri-Sonne pouches which are already generating a buzz of excitement are seen as an innovative way to build affinity with kids in an age where virtual communication has revolutionized the way people communicate and express themselves. Emojis are small colourful digital images or icons used to express an idea or emotion. They are increasingly popular and widely adopted by kids as an unofficial universal language in everyday communication.

With eight different “emojis”, the Capri-Sonne limited edition pouches portray various exciting expressions that will fascinate and stir interest in kids to express themselves whilst having a taste of fun. The campaign connects through its pouches that showcase heroic, stylish, artistic and other expressive emojis that offer opportunities for kids to gain more knowledge, as well as build confidence.

According to Mrs. Theresa Amadi, a primary school teacher, employing emoji icons as a tool to help children understand emotions and express themselves can be really beneficial in early learning stages. Deploying these emojis on the Capri-Sonne pouch is a delightful way to strengthen the bond with the brand because children generally love Capri-Sonne for its delicious taste and as a valuable addition in their school bags.

“The new Capri-Sonne pouch is a brilliant approach to engage kids in their space because it gives them more reasons to be creative, employ critical thinking, express themselves, and most importantly, to do all of these whilst having fun,” she said.

Speaking on the Capri-Sonne Express Yourself Campaign, Chi Limited’s Marketing Director, Probal Bhattacharya, stated that the Capri-Sonne emoji pouches create a unique, exciting and fun loving opportunity for kids to build a closer relationship with the brand by enabling them to express themselves using the emoji pouches.

“We are optimistic that this campaign will strike a chord with kids across Nigeria by encouraging them to achieve their immense potential through a taste of fun and expression of ideas with the eight exciting limited edition Capri-Sonne emoji pouches that are available in the market,” he added.

Trusted by mothers for its health benefits and widely popular with children across Nigeria for its delicious taste, Capri-Sonne is made from natural ingredients, with no artificial flavours, no added sugar and no added colour. It is healthy, naturally tasty and filled with lots of energy and fun. It comes in fun pouches and is available in six variants of Orange, Pine Apple, Apple, Strawberry, Multi-Vitamin and Tropical fruits.

In order to further provide an accessible dairy alternative, Hollandia Soya Milk has introduced a new 100mL convenient pack which retails at N50. While offering the nutritious benefits of soya milk, the new Hollandia Soya Milk 100mL sachet pack proves to be an innovative way to deliver value by making the product more affordable and accessible.
Evident in the 100mL sachet pack design is the brand’s traditional strong blue colour combination along with an assortment of small icons that typify various sporting activities – an effort by the brand to resonate with health conscious consumers keen on a daily nutritional soya milk drink for an active lifestyle and healthy heart devoid of a cholesterol build up.
Endorsed by the Nutrition Society of Nigeria as a healthy drink, Hollandia Soya Milk is cholesterol free and a powerhouse of Protein, Calcium, Vitamins A, C & D. At N50, the new Hollandia Soya Milk 100ml sachet pack offers competitive pricing and walks the fine line of making a high quality product, affordable and valuable.
According to a nutritionist, Mrs. Temi Obiaya, soya milk comes recommended because it not only offers nourishment but naturally helps lower cholesterol levels in the body to keep the heart healthy.
“Soya milk possesses a lot of nutritional benefits; hence, it is important that more and more people begin to embrace soya milk as a dairy alternative. With very few brands seeing the value in providing soya milk as a product offering, I have come to cherish Hollandia Soya Milk not only for its zero cholesterol, but also its smooth texture and delicious taste,” she said.
Chi Limited’s Managing Director, Mr. Deepanjan Roy, stated that the rationale behind introducing the Hollandia Soya Milk 100mL sachet pack was to create a consumer culture of taking soya milk by making it more affordable and accessible.
“Although Hollandia Soya Milk has always been available in bigger pack sizes, we believe that having 100mL sachet packs at N50 will enable consumers have access to high quality nutrition and a healthier dairy alternative in a ready-to-drink form which can be consumed anywhere and anytime, at an affordable and convenient price,” he said.
The 100mL sachet pack adds to the currently existing 1Ltr pack size and 315ml handy pack size. Hollandia Soya Milk 100mL sachet packs can be purchased in any Chi Shoppe, neighborhood kiosks and departmental stores across Nigeria.

At the recently held annual Lagos Chamber of Commerce and Industry (LCCI) 2018 Awards to celebrate iconic brands and corporate institutions that have distinguished themselves, Chivita Active Fruit Nectar emerged as Brand of the Year. The event was attended by prominent business leaders across various sectors.
The LCCI’s Brand of the Year 2018 Award is seen as a befitting recognition for a brand that has maintained leadership through superior quality and an innovative approach to integrating active consumer lifestyle and their needs, and reinforces Chivita Active’s growing popularity as a high quality wholesome fruit juice and an enabler for a healthy active life.
Chivita Active is filled with the power of Vegetables and Fruits perfectly blended with the goodness of vitamins and fibre with no preservatives. It is currently one of the fastest growing and most happening juice brand, a benchmark of quality and innovation in the Nigerian juice market.

Speaking on the awards, Director-General, Lagos Chamber of Commerce and Industry, Muda Yusuf, stated that the annual LCCI Awards recognizes, celebrates and promotes institutions and brands that have exhibited the core values of best business practices, growth through innovations and have positively impacted the society.

”Our Brand of the Year, Chivita Active, emerged the top brand in the highly competitive category following a pain-staking selection process, robust research and extensive market intelligence. The brand has grown through innovation and is positively impacting on society by encouraging consumers to embrace wellness through active health,” he stated.
Responding on behalf of Chi Limited, the company’s Managing Director, Deepanjan Roy, expressed his heartfelt appreciation for the LCCI’s Brand of the Year recognition to Chivita Active Fruit Nectar.
“At Chi Limited, we have dedicated years of innovation and commitment to high quality products with the ultimate goal of customer satisfaction. The LCCI Brand of the Year 2018 Award to Chivita Active is a proof that our efforts are appreciated by consumers and that Chivita Active has become one of their favourite juice brands,” he said.
He further added that the company’s passion to go the extra mile to produce the highest quality products that nourish the consumers and help them fulfil their aspirations has led to “an increasing number of satisfied consumers who are embracing Chivita Active’s call to start their personal journey of wellness through active health.”
The LCCI Brand of the Year 2018 Award is the latest in recognition for Chivita Active. In 2017, Chivita Active was honoured by Marketing World Award for “Best Use of Packaging” for its ambient and aseptic packaging, as well as cutting edge designs that allows for the best delivery.
Chivita Active Fruit Nectar is available in four exciting blends of 6 Citrus Fruits and the Vegetables + Fruits variants: Carrot and Orange, Beetroot and Grape, Beetroot and Apple.

Chivita Active, one of Nigeria’s leading fruit juice brands, has launched a new communication campaign tagged C’mon Get Active. The campaign is designed to inspire consumers to get active and encourage wellness through active health, while reinforcing Chivita Active’s position as a high quality wholesome fruit juice and an enabler for a healthy active life.
Deployed across different communication channels including TV, Radio, Print, etc., the C’mon Get Active campaign aligns with the growing consciousness amongst Nigerians to stay healthy by embarking on a journey of active health. The C’mon Get Active campaign tells stories of ordinary people who in their own special ways say YES to active health, by simple and engaging workouts across various parts of the day.
With the ‘Chivita Active Power of 6 Citrus’ offering already building brand relevance through its positioning for active health, further complemented by the introduction of ‘Chivita Active Vegetable Fruit Nectar’, has been an innovative approach at integrating healthy lifestyle and enhanced nourishment.

Chivita Active is filled with the power of Vegetables and Fruits perfectly blended with the goodness of vitamins and fibre with no preservatives. It is a smart and tasty way to get the right dose of antioxidant and stamina for a healthy active lifestyle, as well as the go-to fruit juice, whether at home, work, or on the go.

Tolu Fatusi, a fitness instructor at the National Stadium, Surulere, emphasized the need for Nigerians to embrace a regimen for active health to promote wellness.

“For me, I take a 2km walk everyday in my neighbourhood to stay smart, active and be more productive. Part of my routine includes taking a pack of Chivita Active Fruit Juice along for the walk because it is a high-quality fruit juice with great taste and dense in nutrients for enhanced nourishment. It is an essential enabler for my active health routine,” he stated.
Hassan Belgore, a communication analyst with WingPlus Communication stated that the Chivita Active C’mon Get Active commercial underlines the relevance of Chivita Active to the Nigerian consumers, who are increasingly striving for wellness through active health.

“It is a campaign that definitely highlights the brand promise of Chivita Active and attempts to stimulate positive consumer experience for the brand by positioning the brand as the go-to fruit juice for active health,” he noted.

Commenting on the new campaign, Chi Limited’s Marketing Director, Probal Bhattacharya, said that the new Chivita Active campaign C’mon Get Active is a call to consumers to get active by connecting with their aspiration for living an healthy active life.

“In an era of growing health consciousness, when consumers are proactively looking for enablers for a fit healthy active life, Chivita Active is undoubtedly their go to brand of fruit juice. With this new communication we want to give the fit & healthy at heart a friendly nudge to overcome the inertia and step right out to enjoy the aspired healthy active life, each one in their own special way,” he noted.

Since its introduction into the Nigerian juice market, Chivita Active has been well received by consumers, and its success and market leadership have been underscored by its brand proposition and superior quality. Chivita Active is available in four exciting blends of 6 Citrus Fruits and the Vegetables + Fruits variants: Carrot and Orange, Beetroot and Grape, Beetroot and Apple.

Chivita Active, one of Nigeria’s leading fruit juice brands, has launched a new communication campaign tagged C’mon Get Active. The campaign is designed to inspire consumers to get active and encourage wellness through active health, while reinforcing Chivita Active’s position as a high quality wholesome fruit juice and an enabler for a healthy active life.
Deployed across different communication channels including TV, Radio, Print, etc., the C’mon Get Active campaign aligns with the growing consciousness amongst Nigerians to stay healthy by embarking on a journey of active health. The C’mon Get Active campaign tells stories of ordinary people who in their own special ways say YES to active health, by simple and engaging workouts across various parts of the day.
With the ‘Chivita Active Power of 6 Citrus’ offering already building brand relevance through its positioning for active health, further complemented by the introduction of ‘Chivita Active Vegetable Fruit Nectar’, has been an innovative approach at integrating healthy lifestyle and enhanced nourishment.

Chivita Active is filled with the power of Vegetables and Fruits perfectly blended with the goodness of vitamins and fibre with no preservatives. It is a smart and tasty way to get the right dose of antioxidant and stamina for a healthy active lifestyle, as well as the go-to fruit juice, whether at home, work, or on the go.

Tolu Fatusi, a fitness instructor at the National Stadium, Surulere, emphasized the need for Nigerians to embrace a regimen for active health to promote wellness.

“For me, I take a 2km walk everyday in my neighbourhood to stay smart, active and be more productive. Part of my routine includes taking a pack of Chivita Active Fruit Juice along for the walk because it is a high-quality fruit juice with great taste and dense in nutrients for enhanced nourishment. It is an essential enabler for my active health routine,” he stated.
Hassan Belgore, a communication analyst with WingPlus Communication stated that the Chivita Active C’mon Get Active commercial underlines the relevance of Chivita Active to the Nigerian consumers, who are increasingly striving for wellness through active health.

“It is a campaign that definitely highlights the brand promise of Chivita Active and attempts to stimulate positive consumer experience for the brand by positioning the brand as the go-to fruit juice for active health,” he noted.

Commenting on the new campaign, Chi Limited’s Marketing Director, Probal Bhattacharya, said that the new Chivita Active campaign C’mon Get Active is a call to consumers to get active by connecting with their aspiration for living an healthy active life.

“In an era of growing health consciousness, when consumers are proactively looking for enablers for a fit healthy active life, Chivita Active is undoubtedly their go to brand of fruit juice. With this new communication we want to give the fit & healthy at heart a friendly nudge to overcome the inertia and step right out to enjoy the aspired healthy active life, each one in their own special way,” he noted.

Since its introduction into the Nigerian juice market, Chivita Active has been well received by consumers, and its success and market leadership have been underscored by its brand proposition and superior quality. Chivita Active is available in four exciting blends of 6 Citrus Fruits and the Vegetables + Fruits variants: Carrot and Orange, Beetroot and Grape, Beetroot and Apple.

As part of its consumer engagement and brand building efforts, Chi Limited, through its range of innovative, high quality, refreshing Chivita Juices recently co-sponsored this year’s edition of World Speech day Lagos. In partnership with organizers of the World Speech Day Lagos, Chivita Juices was the exclusive beverage partner to provide unrivalled refreshment to participants as they unleashed their potentials through the power of speech.

Perfect for refreshment and focused on delighting as well as satisfying consumers, Chivita Juices like Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by Chivita and Chi Ice Tea are the number one choice for consumers because they aren’t just great tasting drinks, but a daily source of refreshment, nourishment and rejuvenation for health conscious consumers who desire utmost satisfaction from their beverages.

From basking in the very essence of nature in Chivita 100% fruit juice, to indulging in the pleasurable taste of Chi Exotic Nectar, enjoying the refreshing goodness of nature of Chi Ice Tea, experiencing delight in the fruity burst of natural refreshment in Happy Hour by Chivita and discovering an active, healthy, energetic lifestyle in Chivita Active, participants at this year’s edition of World Speech Day Lagos expressed satisfaction at the refreshing and delicious beverages from the range of Chivita Juices that brought a lot of excitement to the event.

With 35 speakers delivering persuasive speeches that addressed local and global challenges, whilst proffering innovative solutions, this year’s World Speech Day Lagos was about tapping into the truly original and inspirational and then making those voices heard.
Speaking at the event, Licensee of World Speech Day Lagos, Florence Atunwa Olumodimu, thanked the management of Chi Limited for partnering as the exclusive drinks partner to refresh participants at the World Speech day Lagos

“It is heartwarming to see company like Chi Limited which is driven by the power of innovation, identify with us and offer quality refreshment to participants at the World Speech Day Lagos event. Through this, Chi Limited inspires excellence by celebrating the simple power of a speech to encourage new ideas and change lives” she stated

According to Chi Limited’s Managing Director, Deepanjan Roy, by leveraging innovation and excellence, Chivita Juices have maintained market leadership in their respective categories and is proud to partner with the World Speech day Lagos as the exclusive beverage partner.

Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.

In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia ChocoMalt to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meat Pie and CHI Classic Cake.

For a brand that has positioned itself in the minds of consumers as the benchmark for quantity and quality in the evaporated milk category, Hollandia Evaporated Milk needs little introduction to consumers conscious of taking a highly nutritious milk for its health benefits. Given the taste, quality, and numerous nutritional benefits, Hollandia Evaporated Milk is an “all-rounder milk” which can ideally be used for traditional and non-traditional purposes.
Offering premium quality at affordable prices, Hollandia Evaporated Milk is a great tasting and creamy addition to a breakfast cup of tea or coffee, or a bowl of cereal, pap or custard, as it provides excellent nourishment required for the body before you set out for the day. It also brings out the taste when added to your favourite tapioca meal or milkshake, and offers added nutrition and taste when used in mixes for cakes, chin-chin, puff-puff and small chops batter.
Hollandia Evaporated Milk which can be consumed with or without complement is rich in calcium and vitamins, and is packaged in handy pack sizes of 60g and 190g.
The 60g “Pop-Pour-Throw” pack size allows consumers to avoid waste as the content is well within what can be consumed in one go, thereby eliminating the need for refrigeration. To address the growing desire for convenience by consumers, the re-sealable 190g “Pour-Cap-Keep” pack size provides consumers with the opportunity to store and re-use after opening.
Ishola Oyedokun, a marketing executive with Shalom Enterprises, stated that his early morning routine involved a stop at a local mai shai (tea seller) to enjoy a hot cup of tea or coffee. He observed that in most of the mai shai shops he visited in Agege, Hollandia Evaporated Milk was commonly used.
“Upon enquiry, I was told by Alhaji Isa, the tea seller on my street, that Hollandia Evaporated Milk was widely used because it tasted fresh and creamier when added to tea or coffee. It is also cost effective when compared with other brands in its category and offers convenient packaging ideal for individual consumption and storage,” he stated.
Nkechi Agu, a confectionary consultant with Bake Mix Limited, stressed that milk is a key ingredient for baking, as well as for preparing desserts and that in order to achieve a great tasting product, its quality should never be compromised.
“Hollandia Evaporated Milk is comparatively tastier than other milk brands I have come across, and creamier too. It is easily my favourite, as it is a perfect addition to enhance taste and quality whenever I have to prepare milkshakes, desserts and some snacks for my clients. The difference is impressive as there is a noticeably improved taste, texture and mouth feel whenever I put Hollandia Evaporated Milk in the mix,” she added.
For Chi Limited’s Managing Director, Mr. Deepanjan Roy, Hollandia Evaporated Milk is a highly nutritious milk that provides the essential nutrients needed by the body for healthy development.
“Its premium quality, unique convenient packaging and affordability makes it irresistible to consumers. Hollandia Evaporated Milk is an all-rounder milk with a great taste and creamy goodness. Through innovation, Hollandia Evaporated Milk has achieved consumer preference by consistently inventing and adding more value,” he said.
Hollandia Evaporated Milk is available in Chi Shoppe, departmental stores, markets and neighbourhood kiosks in every state of the federation.