In this article, we are going to be talking about brand architecture. We will look at what you, as an entrepreneur, marketer, or brand owner should know of brand architecture, how to develop and manage a brand architecture. Let us get into it!

What Is Brand Architecture?
Brand architecture is the structure of brands within an organization. That is, the build up of different brands under a sole brand, in an organizational structure. It is the way the different brands within an organization are related to, and differentiated from one another. It is also how the sub-brands (brands under the sole brand) support each other, and reinforce the goals of the parent brand to whom they belong. In simpler terms, brand architecture is just how a bigger brand fathers other smaller brands that relate to it. For instance, how Procter and Gamble is the bigger brand, and how Pampers is under it. Now, these sub-brands have a relationship, which is to reinforce or emphasize on the goals of the master brand.


Virgin brand and sub-brands

The brand architecture of an organization at any time, is to a large extent, a legacy of previous management decisions, as well as the competitions present in the industry.

Some Models
Now that we have an understanding of what brand architecture is, let us look at the different brand architecture models in our present day.

Corporate or Umbrella Brands: In this model, it is the master brand that is known to the consumers and stakeholders(employees, shareholders, partners, etc.) These brands may also be used where product descriptions are needed, or in sub-brands. For example; Heinz Tomato Ketchup.
Endorsed Brands:These brands have a parent brand (which may be a corporate brand, or umbrella brand,) that endorses a sub-brand. This endorsement adds credibility to the endorsed sub-brand in the eyes of consumers.

Endorsed brand architecture illustration: Nestle brand logo

Branded House: This is a model where a bigger brand has sub-brands that also carry the master brand. An example of this, is FedEx (bigger brand,) with FedEx Freight as a sub-brand. This model is normally used when companies intend to use the bigger brand’s brand equity to help the sub-brand.

Branded house brand architecture illustration: FedEx brand

House of Brands: In this model, there is no, visible relationship between the bigger brand and the sub-brands. Procter and Gamble is a popular example, where Procter and Gamble is the master brand with hundreds of sub-brands like Oral-B and Pampers.

House of brands brand architecture illustration: Procter and Gamble brand

Hybrid Brand Architecture: This brand architecture model is a combination of the house of brands and branded house models. The goal of this structure is for the sub-brands to have similarities with the master brand, whilst maintaining their different brand identities.
How To Build A Brand Architecture?
As an organization grows, the cost of marketing multiplies twice its initial cost. It is for this reason that the development of a brand architecture, is crucial to the growth of that organization.

There are things to put into consideration before deciding on which brand architecture to develop. Some of which are;

The long term goals of the organization
The probability of excelling with chosen model
How chosen model will profit the organization
To develop a brand architecture, one must follow the steps below;

1) Research
This is where you make findings on who your consumers are (buyer persona,) what your consumers need, and how you can satisfy them. You are also to find out how they view your brand, their awareness of what you have to offer, and which of your services they are most interested in. This is so that you know what areas to improve on. You are to perform qualitative research, quantitative research, competitive research (to know how your competitors serve your target customers,) brand equity studies, and audits. It is also….

Check out our official blog for the complete article, link https://harnixtech.com.ng/what-is-brand-architecture-and-how-do-you-build-it/

A brand ambassador is one who represents a brand; one who embodies the brand or identify of an organization in positive light, in order to draw more customers to that brand or organization.

The brand ambassador could be a celebrity, or just an everyday person who is able to bring the brand to the eyes of the public, with their influence (and of course, without much difficulties.)

Most companies engage social media influencers and celebrities, who have large audiences, so that their products or services are easily brought to a newer audience. A few organizations however, represent their own brands by themselves.

A brand ambassador is someone who knows the values and ethics of an organization, and who stands as a positive spokesman for what the brand represents and offers to the public. He is a mediator between a company and its customers. He is the go-to, whenever customers or even potential customers have questions surrounding the brand.

Roles Of A Brand Ambassador

The roles of a brand ambassador may seem too much for someone who does not have much audience. But it is quite easy when the situation is the opposite, and when you love that brand. Let us now look at them;

A brand ambassador represents a brand;
Promotes the brand,
Maintains good communication with customers of the brand,
Is the key salesperson for a product or service from the brand
Assists in creating content for the brand
Provides feedback on new products or services for the brand, as it relates to the customers
Participates in promotional events, as it relates to the brand
Generates sales and leads for the brand
Answers queries from customers of the brand
Acts and models for the brand
The above, are some roles of a brand ambassador.

Some Characteristics Of A Brand Ambassador

To be able to influence people to come to like a brand that you are representing, it is imperative that you have some skills, to sharpen your endeavours.

Good communication skills
Good leadership skills
Excellent marketing skills
Ability to persuade people
Trustworthiness
And some others that you can name. Being a brand ambassador….

Please check the link on our official website to read the complete article. Link below

https://harnixtech.com.ng/becoming-a-brand-ambassador-what-it-entails/

So, you’re a business person now. Good! As an entrepreneur, are there some times you feel like all you do to catch up with the latest business trends, are futile? You wonder what it is that you are not doing right; I mean, you have tried everything you think is best, but something is just not clicking. It is sometimes like that with almost every business like yours.

Testing on different solutions to catch up with industry trends sounds nice, but doing that blindly, sounds pretty dumb. And that brings us to our discussion today; Competitive Analysis.

In this article, we will touch on the definition of Competitive Analysis, Competitive Intelligence, the benefits of performing competitive analysis, and competitive intelligence, the difference between competitive analysis, and competitive intelligence, how to perform competitive analysis.

Let us go for the ride!

What Is Competitive Analysis?

Competitive analysis or research, is simply identifying your competitors in your industry, examining their strengths and weaknesses as it relates business, and comparing results with your own business, to get an idea of what is going on around you, and how to leverage your findings.

Competitive research is a very important part of a business, that no one mindful of his business growth should overlook. It is very wise to keep an eye on the competition around you.

It is true that when you do not regularly compare your marketing strategies with that of your competitors, you may lose out on great opportunities, current trends, and to them. You may even have competitors that you have no knowledge about, and they may outrun you in the race of business. And that is why competitive analysis is a crucial part of any marketing plan.

Performing competitive analysis gives you an edge over your competitors, and helps you understand your position in the market. When you understand your position,….

Hi, glad and hope you enjoyed the article to this far, and if you’ll love to read the complete article?, here’s the link https://harnixtech.com.ng/the-difference-between-competitive-analysis-and-competitive-intelligence/.

Have a nice day.

Flutterwave held its virtual event held on the 18th March 2022. The renowned payment platform, Flutterwave, unveiled a new brand identity. This was accompanied by a new logo and fresh products and services. These services includes:

Flutterwave capital.
Flutterwave card issuing.
Well-rebuilt dashboard
Improved Application Program Interface (API) pages.
Second edition of Flutterwave Job Fair.
New and improved checkout experience.
Flutterwave Fintech-as-a-service (FaaS) product service.
Introduction Of Flutterwave Logo

Flutterwave Old Logo
The introduction of these tools is aimed at making it not just a platform that makes it stress-free to make or receive payments.

But also as a platform that will help startup businesses grow in revenue, and also have access to opportunities that big companies enjoy.

Flutterwave New Logo
In the event which was streamed on YouTube and themed “Fintech 3.0”. The African fintech brand which is used by over 600,000 businesses for payments and currently has a valuation of $3 billion stressed, that their goal is to build a platform that will provide unlimited possibilities for startups and their products and services.

So, let’s take a look at some of these new products and services.

Flutterwave’s New Brand Identity
In its bid to reflect the vibrant spirit of Africa through its brand, Flutterwave which recently raised a whopping sum of $250 million through Series D Funding, has unveiled a new brand identity that depicts Africa’s entrepreneurship spirit in collaboration with Verve.

This new brand identity is inspired by ‘LabaLaba’- which means ‘Butterfly’ in Yoruba — a renowned language in Western Africa, precisely in Nigeria.

The visual rebranding of Flutterwave’s identity also led to the introduction of a new logo.

Flutterwave’s Rebuilt Dashboard
Flutterwave has rebuilt it’s dashboard, in order to meet all business level demand. This dashboard helps provide you with the right information to manage and grow your business.

It has the transactions, payments, customers, balance, invoices, store, and settings sections which helps you maintain your business’ record, giving you a sense of direction, and also helps you store valuable business data.

This new dashboard also helps you customize reports and also has a Q & A section that provides answers and solutions to the difficulties you might encounter while using the dashboard.

Flutterwave’s New Checkout Experience
This new checkout experience offers intelligence, simplicity — to prevent your customers from getting confused, and speed — which has been greatly increased, making it five times faster than the previous edition and hence reducing the possibility of drop-offs by as much as 60 percent…….

Are you a fan of fintech? or a fan of flutterwave or you just want to learn from the big firms in fintech such as flutterwave? The link to the complete article on our official blog is down below, click the link to read more on this awesome brand.

Flutterwave Introduces A New Brand Identity, New Logo, Improved Products, And Services
Flutterwave held its virtual event held on the 18th March 2022. The renowned payment platform, Flutterwave , unveiled a…
harnixtech.com.ng

And P.S If you are interested in building a website for your brand, Harnix tech got you covered, you can visit our blog/portfolio to know more about us @ https://harnixtech.com.ng/website-projects/ . we also offer tons of services such as SEO, Graphic design, e.t.c

Building a brand from scratch to a successful company as a Chief Executive Officer (C.E.O) isn’t a walk in the park. To accomplish this, you must be able to build a team, supervise each of your team’s projects, acquire basic and soft skills, manage your brand’s overall activities and also develop strategies to accomplish your brand’s vision. We will begin today’s lectures by discussing about What is a CEO ?, and then we will dive straight into a CEO’s roles and responsibilities in a company.

What is a CEO (Chief Executive Officer) ?
The term CEO stands for chief executive officer, it is considered to be the highest-ranking position given to an individual in a company, firm or an organization.

The CEO is tasked with the responsibility/role of ensuring the company’s success and also in charge of making decisions, which can either affect the company positively or negatively. Other titles for CEOs, which you might not have heard of are chief executive, president, and managing director.


The Chief Executive Officer reports directly to the company’s Board of Directors, where they mostly discuss on the company’s overall performance.

Now that we know about what a CEO is all about, let’s dive into figuring out the roles and responsibilities of a CEO.

What Are The Roles And Responsibility Of A CEO ?
The tasks handled by a CEO can be challenging and mentally stressful, as the future of the company rests on their shoulders. However they still get up, put on a smile and do their best to ensure the company moves forward.

1. Building a team
The first thing you must note as a startup CEO is that you won’t be able to handle all of your brand’s activities all by yourself, you need a team, a good one at that.

At first, you can start with a few people, but as time goes on, the activities of your brand will increase and you will need to increase your workforce.


Note that you are team consists of your employees, your partners, your influencers/promoters, and also your investors if you have any. They play a very pivotal part in your brand’s success so you must endeavor to handpick and work with those who are committed and willing to put in the required work

While starting up your brand, you will get offers from several people to be a part of your team so it is your responsibility to carefully select those whom you will work with.

After selecting your team, you must then make them understand the vision of the brand and the roles that they can play in the actualizing of that vision.

To further ensure the efficiency of your brand, you can also set measurable and achievable goals for your team and attach a time-frame to it to help them be on the edge of their seat for its actualization.

2. Brand Supervision
After enlightening your team members about what their roles are, you must endeavor to check up on them from time to time to how they are coping with the projects which you have assigned to them and help them out when they need help.

This indicates that as a CEO, you must be knowledgeable in all the services that your brand is offering, or have ideas about them to be able to give your team members corrections, advice, or assistance whenever they encounter difficulties accomplishing tasks.

In addition to the acquisition of knowledge in the skills that your brand offers, you must also make sure you possess soft skills such as proper communication skills, ability to listen, empathy, teamwork, time management, emotional intelligence, critical thinking, conflict resolution, persuasion, negotiation amongst others.

Patience, the ability to withhold pressure and learn from mistakes are other soft skills that a CEO must possess while building a brand because the journey to becoming a successful brand isn’t a rosy one.

These soft skills will help you in running your brand properly and in relating well with your team, investors, and your clients alike.

You must also endeavor to show your team members adequate care, concern and push them to strive to be a better vision of themselves. When you show your team that you care about them this much, they tend to put in more work, with more excitement, and be more committed…….

To read the complete article, Read the complete article on our official blog @ https://harnixtech.com.ng/the-top-4-roles-and-responsibilities-of-a-ceo/

Are you a C.E.O of a startup, brand, company ? tell us more on how you handle your work everyday on the comments or how most of your day goes out for you. We’ll start with ours, “Hectic and stressful, but the smiles and positive feedbacks from our customers gives us that boost to keep going, It’s what we love to feel everyday.”

Over the years, Social Media has been widely accepted as an easy way of communication between people, but what most people don’t know is, Social Media can also be used as a tool to enhance your business’ growth in sales, visibility and otherwise.

Reports show that there are more than 4.2 billion people active users of social media around the world, which makes the digital market the largest, fastest and most effective market in the world.

But despite its immense population, statistics show that 50% of small businesses aren’t using social media marketing and 25% of small businesses aren’t planning to use social media to promote their business in the future either.

This might seem like an alarming number based on the generation we live in, but it all draws down to their inability to see the benefits of social media to their business or their lack of adequate knowledge on how to get started.

So let’s look at how social media can help your business flourish.
1. Growing Your Brand’s Awareness:
Growing your brand’s awareness and gaining recognition are two factors that are very important in digital marketing because customers prefer buying from brands they recognize.

Social Media helps you to quickly and easily make your brand visible to your audience when they are thinking about your products and services or not.

A great way of increasing your brand’s reach is hashtags. When you add a hashtag to your post, your post appears anywhere the hashtag is searched. But bear in mind that many hashtags don’t necessarily mean many engagements. Be careful while using hashtags because too much of it makes your post lose its value hence making it hard to find.

2. Affordability:
One of the major benefits of social media is that there are no charges attached to creating a social media profile and posting organic content. So, you can start your brand online for absolutely FREE.

However, if you want to promote your business further and go the extra mile, you can pay for ads and promotions which will increase your products’ exposure and help in boosting your sales

3. It Helps You To Drive Conversions And Boost Sales:
After you grow your brand’s awareness and get traffic, you need to convert that traffic into sales, and there are various ways to go about that.

Adding a Call to Action in your content is one of those ways. A call to action motivates your customer to take an action, such as buying your product.

Creating ads that make your audience not feel tricked while patronizing you is another way of driving conversions. With the use of social media platforms like Twitter and Facebook, you can directly post ads to your target audience’s timeline, which will lead them directly to your page, and further drive conversion.

You can also build a landing page to which you can direct your traffic, and increase conversions.

Looking to finish the article? You can please check the article at our official blog, link below
https://harnixtech.com.ng/5-important-benefits-of-social-media-marketing-to-your-business/