@blackspade (buzz me when it hits 0.00mbpd)

Please buzz me too when someone don buzz you. Abeg no forget ooo.

I think say we don get solution to naija problem. When there is no more oil, everyone will go back to their clan. UMYA  and all those gworro-chewing people will go back to chewing gworro.

@lanre
Done.

@GogoGee

Am putting up something together; hope to get back to you ASAP.

Cheers.

@donipal

Nice course, Msc. International Business. I would definitely like to exchange materials and ideas with you. I have access to a huge database of articles from a number of top business schools, so if there's any material you seek, let me know. That applies to anyone interested.

I hope you got the article on service-profit chain from Harvard Business Review.

What I am actually looking for is some serious-minded young entrepreneurs who have dreams and ambition. I am looking at exchanging business ideas from top minds. I have read so much but just couldn't come up with any innovative ideas. And, as you must know, innovation is one of the ways that new entrepreneurs can use to create value.
For example, the guy that owns this site, I think Seun Osewa, created this site from nothing and I am really impressed with what he's done. I floated a similar website also but I had to go back to the drawing board because it just didn't hold any potential.

Presently in Nigeria, this is about the only forum-based site that has huge traffic; although the guy seemed to be relaxing, because currently there are no real competitors, but sooner than later if he doesn't up the stakes and create some form of barrier to entry (am sure you understand the term), he might be contending with some serious competition.

I know it will be difficult to create any serious barrier to internet forum like this one because anyone can just enter and float a webiste but still he must continue to think of new and innovative ways to bring people back.

Cheers.

Hello guys, I sent the article, I hope you got it. Glad to be of help.

@yicob, there is a huge difference between marketing communications and marketing.  
Marketing is an organizational function and sets of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and it's stakeholders.

In simple words marketing is what the firm does and how it does it, how it communicates it (how it announces it). And the ultimate thing is that there must be creation of value to customers. What this means is that the people buying the stuff should be ready and willing to pay for it. For example, I know some young graduates in Nigeria who are looking for job go to vendors and pay them just to read the paper for job vacancies. They are willing to pay for that service, so the vendor has created value with that service.

So guys, if you are looking to start a business the first step should be to think of creating value. If there is no value created, you are just wasting your time.

Marketing Communication is how you send the messasges out to customers, suppliers, and other stakeholders. Marketing communication tools includes, advertising-newspaper, radio and TV, others are direct marketing, internet. There are few articles that I can help you with on what are required to create value. If you need them let me know please.

@ Ajanlekoko

I found your post quite interesting and thought I should contribute also. I am currently doing an MBA in International Business at Greenwich University, London. International Marketing and Operations is one of the core courses.

Initially, I thought it was going to be the usual boring marketing mix stuffs, but strange enough I have really found the course quite interesting. Although, there is an international dimension to the course becuase as you must be aware, prior to the current worlwide recession, there was so much going on for globalization.

As you rightly mention, the perception of marketing in Nigeria is quite narrow. Salesmen are also more or less doing marketing. As we all know they are the frontline people that customers come in contact with and whatever impression that is created by them in the mind of the clients would go a long way in either enhancing or damaging the marketing efforts of the marketing team.

There was this particular article from Haarvard Business Review that I read for my last semester exam and it was really wonderful and it expanded my view of marketing. The title is: The Service Profit Chain.

The main gist of the article is studying the relationships between a firm's profitability and customer's satisfaction.

And they found out, after analysing some top service company's in America - Airline firms, Restaurant chains, Banking and Insurance etc. that there's a relationship between employee's loyalty, customer's satisfaction and firm's profitability.

A firm with satisfied employees have a higher possibility of keeping them because they will be loyal. These employees would ultimately give quality service to the firm's customer's and hence end up having a satisfied customer.
A satisfied customer would be a loyal customer and therefore would likely generate repeat business for the firm. A loyal customer would also say a good word about the firm, hence there might be referral by that same customer. The resultant effect is increased growth and profitability of the firm.

Meanwhile, how does a firm end up with a loyal employees? I would leave that open for other interested contributors. And if anyone is interested in the article, I would gladly forward it to your email.

Take care guys.

In my opinion, I disagree totally with our wonderful governor, Fashola, on the idea of a state police.

Let us look at the worst case scenario:

Imagine a thug like Akala or Andy Uba or even Musiliu 'area boy' Obanikoro in control of state police.

I am too scared to even imagine what would happen to the opposition. They will simply annihilate every single form of dissent and become "Emperor."

We are only looking at it from the perspective of a good and humane governor that is currently in place in Lagos state. Let's not be carried away. That is not how to look at i.

Please, please let us not even discuss state police until Nigeria has rid itself of all the demonic politicians in our system.

Thanks mate.

In my opinion, I disagree totally with our wonderful governor, Fashola, on the idea of a state police.

Let us look at the worst case scenario:

Imagine a thug like Akala or Andy Uba or even Musiliu 'area boy' Obanikoro in control of state police.

I am too scared to even imagine what would happen to the opposition. They will simply annihilate every single form of dissent and become "Emperor."

We are only looking at it from the perspective of a good and humane governor that is currently in place in Lagos state. Let's not be carried away. That is not how to look at i.

Please, please let us not even discuss state police until Nigeria has rid itself of all the demonic politicians in our system.

In my opinion, I disagree totally with our wonderful governor, Fashola, on the idea of a state police.

Let us look at the worst case scenario:

Imagine a thug like Akala or Andy Uba or even Musiliu 'area boy' Obanikoro in control of state police.

I am too scared to even imagine what would happen to the opposition. They will simply annihilate every single form of dissent and become "Emperor."

We are only looking at it from the perspective of a good and humane governor that is currently in place in Lagos state. Let's not be carried away. That is not how to look at i.

Please, please let us not even discuss state police until Nigeria has rid itself of all the demonic politicians in our system.

chukxy44:

No matter what anyone might think we are in this for four years, if we can survive 2 years don't be supprised that we might remain on Auto-pliot for under 6 years.

Mo gbadun e jare, omo dada. You must have have done excellently well in the summary section of WAEC English. Nigeria is going to be on auto-pilot for the next 6 years. Please fasten your seat belt everybody.

I hate to do this but I have to. Some people on this site are either very stupid, or have a thoroughly malnourished brain due to the level of poverty in Nigeria. And that should explain why their comments and opinions sound like that of a retarded nitwit.

Which country in the galaxy have they ever seen a father and son (or even two brothers) as Chairman and MD of a government PARASTATAL?

Some irredeemable MORONS are comparing elected offices like that of Governors in USA and MPs in UK etc. Please would someone tell these cretins that those are elective positions. They campaigned for those positions and the people VOTED them in.

But, I am not surprised; in Nigeria anything goes. I look forward to the National Assembly confirming the appointments. A country run by Ali baba and the 40 thieves and populated by cretins who act and think like sheep.

Why is the moderator not suspending this scammer of a guy called Ccomputers? Or is the moderator going to allow scammers to start using nairaland as a platform? The guy is evidently a fraudster. He doesn't have a clue what he is talking about. Look, guys, Nairaland will lose credibility too once you start allowing such people to source for unsuspecting victims from the site.

Justwise and Erico are spot on. They both know what they are talking about. I am also based in Uk, fully registered on ebay and operate paypal account; and if I might add, that "mad dog" called Ccomputer is talking loads of tosh.

How will you open paypal for someone without giving the person access to your credit card details? And if you subscribe to this, it means that you are allowing somebody to use your identity. It is fraudulent to do something like that. What the guy is saying he does for people is fraud in the UK and other western countries. you cannot open such for people when you are not a financial institution regulated by financial services authorities.

Besides Paypal is not just an e-payment instrument; it now offers credit cards amongst other financial services it currently renders.

The bitter truth is that you cannot do business in Ebay directly if you are based in Nigeria. This is what scammers and people like Ccomputers have done to us. The only indirect way has already been mentioned by others. You need a third party from non-blacklisted countries that would bid on your behalf and pay for the good to be shipped or freighted to you. The mode and terms of payments would be agreed by all parties involved.

Even you have to be wary of this third-party if he is a Nigerian based abroad. I am sorry for telling you guys the harsh reality. Scammers have destroyed our reputation so much that even people like me, based overseas are so handicapped in transacting business because of the lack of trust for Nigerians abroad. So, it is not only those of you based in Nigeria that are feeling the effects of what these guys have gone. Let us collectively show zero tolerance for the activities of these scammers.

Moderator, please get rid of this guy from nairaland.

Thank you fellow NL.