When you hear itel, you think of a brand with an undeniable taste for excellence and innovation. You also think of a brand that puts its customers first with its fantastic products that give customers value for their money.
The latest from itel is the A58 Lite smartphone. The itel A58 Lite is the real definition of a bigger screen, bigger battery, and bigger fashion. It comes with a 6.3” FW+ WaterDrop FullScreen display that allows you to surf the internet, play mobile games, and watch your favourite movies on the go.

Holding the itel A58 Lite smartphone is also more comfortable. You can play without vision limitation, and every beautiful scenery and even the flow of the river will be realistic and vivid. The 4000mAh big battery of the itel A58 Lite gives you more online time with your loved ones. When you hang out with your family, or travel far, when you call your friends or play music, the 4000mAh bigger battery can meet your various power needs. The smartphone also comes preinstalled with an AI Power Master. This feature helps your phone to charge safely and monitors your battery consumption without you worrying about running out of power.

The colours are also beautiful. The itel A58 Lite can be purchased in Digital Purple, Blue Wave, and Black colours. And it goes for just 39,000 naira in itel authorised stores nationwide.

To make buying the itel A58 Lite easier, you can use EasyBuy and pay 288 naira daily. Just walk into the closest itel store and ask for the EasyBuy representative to get started.

He said: “itel has over the years grown to become a smart life brand that understands the needs of young Nigerians. This is one of the ways we show that we care about the youth, even as we continue to provide topnotch smartphones, laptops, TVs, and other products for everyone. We also thank our partners- Google, Fanice, Smoov Chapman, Sycamore, and Acomart Media for being a part of our search for the 3x Superstar across the country. We will continue to provide the best and be the best.”

Oladotun Olakanmi, Growth & Marketing Lead, Sycamore, had this to say about the event: “Our partnership with itel was strategic and productive as it helped to drive first-hand growth and awareness for our newly launched mobile app, Sycamore. The Sycamore app has an exciting feature called ‘Loan Friends’ which enables you to make a loan request from a friend (free or with interest), send scheduled reminders, and automatically collect the loan on the due date. Users can also apply for personal and business loans, invest, and pay for their utility bills on Sycamore. We were able to connect with the app’s target market (Gen Z and Millennials) during the 3x Superstar campus tour and they loved it.”

With the blend of an energetic and fun audience, refreshments from non-alcoholic beverage brand Smoov Chapman, electrifying performances from Olamide Baddo and other Nigerian entertainers in attendance, itel’s The 3x Superstar has certainly gone down in history as an unforgettable event which gave fans of the itel brand and lovers of music and dance an experience to cherish for a long time.

And just in case you missed the event, here are some pictures for your viewing pleasure. For more information on itel’s products and activities, please visit @itelNigeria on social media.

With a sincere dedication to giving Nigerian youths a platform to showcase their talent, Africa’s most customer-centric brand, itel, has just concluded a 6-campus tour of Nigerian universities to create awareness among students for its latest big battery flagship devices- itel P38 and P38 Pro.

The campus tour tagged, ‘The 3x Superstar’, was a search to find young talents who could rap, sing, and dance in different schools across Nigeria. These talents were called the 3x Superstars. The 3x Superstar campus tour started in June with a visit to select Nigerian tertiary institutions – Adeyemi College of Education (Ondo), Federal College of Education (FCT Zuba), Kano State College of Education (Kano), Federal Polytechnic (Nasarawa), and Delta State University (Delta). Students auditioned at these universities to participate in the regional contests to find the 3x Superstar and those who emerged as winners were rewarded with brand-new itel P38 smartphones, itel laptops, itel TVs, accessories, and other gifts.

Proudly supported by Google, Sycamore, Acomart Media, with free ice-cream from Fanice and refreshed by Smoov Chapman, the grand finale of the 3x Superstar which held at D’Podium International Event Centre, Lagos, ended on an explosive high with a stunning performance from Olamide ‘Baddo’ Adedeji, itel’s Brand Ambassador. He thrilled the crowd with hit songs from his albums and they sang along word for word. Avid lovers of Olamide, they were.

There were also performances from individual and group contestants who all vied to win itel P38 series smartphones, itel laptops, TVs, and other gifts put together by itel and their partners. Students from Yabatech, UNILAG, LASPOTECH, LASU and FCE(T) Akoka were also very well represented as hundreds turned out to have massive fun on that august and very much welcome July 28th evening.

While addressing the media on the 3x Superstar tour, Oke Umurhohwo, itel’s Marketing Manager for West Africa Region 1, highlighted that the competition was to promote the amazing arts culture that is inherent in Nigerians. He reiterated that the competition was to showcase itel as a fun-loving and youth-centric brand while creating awareness for the newly released power and big battery smartphones, itel P38 and P38 Pro which come with 3x faster charging.

This is good. Itel is the best

The 4000mAh big battery of the itel A58 Lite gives you more online time with your loved ones. The colours are also beautiful. The itel A58 Lite can be purchased in Digital Purple, Blue Wave, and Black colours. And it goes for just 39,000 naira in itel authorised stores nationwide.
Customers will get a free bottle of groundnut oil when they buy the all-new itel A58 Lite, A33 Plus, A58 or any itel product and other free gifts, including itel accessories.
Purchasing the itel smartphones on sale holds double benefits for you and your loved ones. One, you'll be able to gift you or them stylish and efficient smartphones. Two, the purchase(s) sets you up for the unique opportunity to get as many free gifts and discounts as you want from itel.

But then, smartphones are not the only things you will find when you walk into any itel store near you. You will also find itel’s range of family-centric products such as laptops, blenders, standing fans, televisions, extension sockets, and many more. So, there is a lot for everyone who wants something electrical, affordable, and safe. After all, itel is the Enjoy Better Life brand.
To learn more about itel Family products, you can tap on this link < http://itel-life.com> to get started.

[url][/url]When you hear itel, you think of a brand with an undeniable taste for excellence and innovation. You also think of a brand that puts its customers first with its fantastic discounts and promotions that give customers value for their money.

The latest from itel is the itel Family Shopping Festival. itel is offering customers a chance to shop all itel Family products at the lowest prices ever! From smartphones to accessories, televisions, laptops, home appliances, and many more, itel is telling you to shop and get discounts as high as 70%. You also get itel accessories, free bottles of groundnut oil and lots of goodies upon every itel family product purchase.
Let’s break it down. There is the itel A58 Lite smartphone, the newest arrival from itel. The itel A58 Lite is the real definition of a bigger screen, bigger battery, and bigger fashion. It comes with a 6.3” FW+ WaterDrop FullScreen display that allows you to surf the internet, play mobile games, and watch your favorite movies on the go.

When you hear itel, you think of a brand with an undeniable taste for excellence and innovation. You also think of a brand that puts its customers first with its fantastic discounts and promotions that give customers value for their money.

The latest from itel is the itel Family Shopping Festival. itel is offering customers a chance to shop all itel Family products at the lowest prices ever! From smartphones to accessories, televisions, laptops, home appliances, and many more, itel is telling you to shop and get discounts as high as 70%. You also get itel accessories, free bottles of groundnut oil and lots of goodies upon every itel family product purchase.
Let’s break it down. There is the itel A58 Lite smartphone, the newest arrival from itel. The itel A58 Lite is the real definition of a bigger screen, bigger battery, and bigger fashion. It comes with a 6.3” FW+ WaterDrop FullScreen display that allows you to surf the internet, play mobile games, and watch your favourite movies on the go.
The 4000mAh big battery of the itel A58 Lite gives you more online time with your loved ones. The colours are also beautiful. The itel A58 can be purchased in Digital Purple, Blue Wave, and Black colours. And it goes for just 39,000 naira in itel authorised stores nationwide.

Customers will get a free bottle of groundnut oil when they buy the all-new itel A58 Lite, A33 Plus, A58 or any itel product and other free gifts, including itel accessories.
Purchasing the itel smartphones on sale holds double benefits for you and your loved ones. One, you'll be able to gift you or them stylish and efficient smartphones. Two, the purchase(s) sets you up for the unique opportunity to get as many free gifts and discounts as you want from itel.
But then, smartphones are not the only things you will find when you walk into any itel store near you. You will also find itel’s range of family-centric products such as laptops, blenders, standing fans, televisions, extension sockets, and many more. So, there is a lot for everyone who wants something electrical, affordable, and safe. After all, itel is the Enjoy Better Life brand.
To learn more about itel Family products, you can tap on this link < http://itel-life.com> to get started.

Do you know what this means? You can get itel smartphones, accessories, laptops and TVs at the lowest prices possible for 24 hours all day tomorrow!

Just tap on the link: https://www./mlp-itel-store/ to make your choice!

#itelOnJumia
#EnjoyBetterLife

The undeniable fact about the itel brand is its taste for excellence and innovation. The brand is also known for the amazing discounts and promotions that are not just customer-centric but focus on giving customers value for their money.
This time around, itel has partnered with Jumia for its 10th-anniversary celebration. Online shoppers can get up to 2,000 naira discounts, free gifts, and itel accessories when they purchase itel smartphones and other products on itel’s online store on the Jumia app or website. Customers are to tap on this link <https://www./mlp-itel-store/> to get started.

Customers will also enjoy discounts on the itel A25 Pro, P37, S17, A58, and A37. But once they purchase the itel P38 or P38 Pro, they get free gifts.
itel and Jumia didn’t just stop there. Customers in Ibadan, Abuja, and Lagos will not have to pay for the delivery of their smartphones when they buy from the itel store on Jumia. If this isn’t wonderful, what is?

Smartphones are not the only things you will find on itel’s store. You will also find itel’s range of family-centric products such as laptops, blenders, standing fans, televisions, extension sockets, and many more. So, there is a lot for everyone who wants something electrical. After all, itel is the Enjoy Better Life brand.

To get shopping on itel’s store and to get amazing discounts, click on this link <https://www./mlp-itel-store/> to get started.

Do you have what it takes to become THE 3X SUPERSTAR? Then the stage is yours!

Watch out for us, Google, and our partners as we storm the schools mentioned in this video between now and 14th July 2022. There will also be a grand finale in Lagos!

Come show us your talent, and get itel laptops, smartphones, accessories, and lots of gifts in THE 3X SUPERSTAR campus tour!


#The3xSuperstar
#itelCampusStorm

The undeniable fact about the itel brand is its taste for excellence and innovation. The brand is also known for the amazing discounts and promotions that are not just customer-centric but focus on giving customers value for their money.
This time around, itel has partnered with Jumia for its 10th-anniversary celebration. Online shoppers can get up to 2,000 naira discounts, free gifts, and itel accessories when they purchase itel smartphones and other products on itel’s online store on the Jumia app or website. Customers are to tap on this link <https://www./mlp-itel-store/> to get started.

Customers will also enjoy discounts on the itel A25 Pro, P37, S17, A58, and A37. But once they purchase the itel P38 or P38 Pro, they get free gifts.
itel and Jumia didn’t just stop there. Customers in Ibadan, Abuja, and Lagos will not have to pay for the delivery of their smartphones when they buy from the itel store on Jumia. If this isn’t wonderful, what is?

Smartphones are not the only things you will find on itel’s store. You will also find itel’s range of family-centric products such as laptops, blenders, standing fans, televisions, extension sockets, and many more. So, there is a lot for everyone who wants something electrical. After all, itel is the Enjoy Better Life brand.

To get shopping on itel’s store and to get amazing discounts, click on this link <https://www./mlp-itel-store/> to get started.

All power and no fun would make the itel P38 a dull phone. But trust the itel brand to go all out on features, and the itel P38 Series truly came to the party. Added to its huge battery capacity and fast-charge quality, itel P38 and itel P38 Pro come with a trendy and stylish design that's convenient for users on the go. The slim body allows for easy one-handed operation and a comfortable grip.

The itel P38 smartphone features an immersive 6.6” HD water-drop full screen display and a 90% screen-to-body ratio, just perfect for consuming content. Whether you’re watching a movie, scrolling through Instagram, or immersed in the TikTok world of ridiculousness, this product gives you a pleasant viewing experience.


The itel P38 Series is designed for long hours of fun and play
There's also more to the itel P38 Pro than the super large battery capacity and 3X charging speed. It features a big full screen that gives a more immersive visual experience. With its 6.8" large screen and 91% screen ratio, the itel P38 Pro appears slimmer and more elegant, so you can come out in style with a smartphone that exudes class and performance.

But even the sight-worthy exterior design of the itel P38 series is meant to improve functionality. The high definition lens focuses on objects faster and more accurately, picking every detail and capturing all your glammed up moments, thereby offering you clear, distinct and gram-worthy pictures.


itel P38 Series Comes With 18w fast charge and other fun features
The itel P38 series is a user-friendly product with features to help you "enjoy better life". With the big battery, an all-new fast charge experience, HD water-drop full screen display just shy of 7 inches, big memory storage, fascinating design and colours, and all the user-centred software features, the itel P38 series is a superb smartphone you should have, at a price that won't hurt your purse.

There's no contest. The 64GB built-in storage of the P38 Pro is a chart topper in the market. No other brand within its price range comes close. We're talking about 12,000 songs on your smartphone without an SD card. But that's not all, the itel P38 Pro also supports memory extension up to 256GB. You have no worries whatsoever as far as storage is concerned. The 2GB RAM is enhanced with a RAM Memory Fusion technology, using an intelligent invocation of 2GB ROM, providing additional space for smooth operation, even when you run multiple apps at the same time.

No lags. No stagnation. Just smooth running all day long. As for the P38, storage is market competitive at 32GB and 2GB RAM.

Beyond performance, the itel P38 series is stylish and classy. Define your own style with the itel P38 series. The P38 offers a choice of three colours; Nebula Black, Galaxy Blue or Spruce Green while the P38 Pro is dynamically distinct, offering you a choice of either the Night Black, Mini Green or Ocean Blue. The beautiful and bold colours complement the slim and elegant profile of the series, as well as its 6.6-inch HD water-drop fullscreen and 2.5D curved edge.

Beyond looks, the P38 series is equipped with crystal clear dual rear and selfie cameras that work interdependently to help you with the smallest of details. Here's your one chance at a truly functional and aesthetically-superior smartphone.

Lastly, itel P38 is a budget phone. What better way to wrap it up than to reveal that you can actually afford this piece of mind-blowing technology? At just N48,000 for the P38 and around N62,000 for the P38 Pro, this is certainly the best deal of the year. You can pick one at any authorised retail store nationwide and enjoy 3X more power, more fun, and more value.

Big Storage Capacity:
You can store thousands of files, including up to 12,000 songs and 300 apps on the P38 Pro with its superb 64GB internal storage and extension support up to 256GB. The 2GB RAM is further enhanced by the iboost software to offer support for multiple apps running seamlessly without latency or downtime. The P38 has 32GB storage and 2GB RAM which offers freedom for more music, more games, and much more fun time. This is more than you get on most other phones within the P38 category.

Sleek and Stylish Design:
Style matters too, and itel has demonstrated that with virtually all its smartphone models. With the P38, the user finds a distinct and stylish smartphone that offers elegance and class. Marvel at the 6.5" waterdrop fullscreen, 2.5D curved edges, and 91% screen ratio, as well as its ergonomic slim design and enhanced grip. This is coupled with the stylish 8MP dual rear cameras and sharp front selfie camera for crystal clear pictures and videos. What's more, you can choose from three stunning colour offerings of Nebula Black, Galaxy Blue, and Spruce Green. Everything is 3X better.

Budget-friendly Prices:
itel continues to raise the bar in affordable smartphone delivery to Nigerians and the rest of the world. While the brand's uncompromising quality comes to bear with improved technology and innovation, the price remains budget friendly to give as many people as possible a chance at a truly functional and classy smartphone. The P38 sells for between N47,000 and N49,000 while the P38 Pro goes for around N62,000 in select stores nationwide.

Wondering why there's so much rave about itel P38? It's simple; the new smartphone series has disrupted the mobile phone market with cutting-edge technology and user-friendly features that are unprecedented. Since the release of the P38 series on May 17th 2022, it has continued to gain positive reviews among users, observers and critics alike. It is another clear indication of itel's commitment to help its users "enjoy better life". Here are 5 things you should know about the new itel P38.

Quick and Safe Charging
The P38 series has the tagline, "Charge Faster, Play More". This is not a mere pay-off, but a clear indication of the impeccable fast-charging technology that itel has introduced with the series. The P38 only requires 150 minutes for a 100% charge. That's 3X faster than other phones in its category. The 15-Watt P38 and 18-Watt P38 Pro offer as much as 3 hours of talk time when you charge for only 10 minutes. And with a 20-minute charge, you get as much as 10 hours surfing the Web.

Powerful and Strong Battery
The strong battery is another great selling point of the P38 series. The P38 is powered by a 5,000mAh battery while the P38 Pro runs on a 6,000mAh battery. This empowers the user to do so much more in their palm. The massive battery capacity ensures you get at least 32 hours of voice call, 18-22 hours of videos, or 158 hours of music on P38 and 230 hours of music on the P38 Pro. As for social media, you can enjoy up to 21 hours of unlimited fun on the TL. The AI Power Master software, which optimizes battery performance, learns your usage habits and directs more power to your most frequently used apps.

itel P38 battery lasts longer. Coupled with the super-fast charging technology is a big battery. The P38 smartphone has a 5,000mAh battery while the P38 Pro does one better with a 6,000mAh battery. This gives you 3X Battery Life Performance than other phones. In standby mode, the P38 smartphone stays On for about 558 hours, while the P38 Pro goes on for 823 hours. With this, you don't even need to turn off your phone throughout the night.

What's more, you can enjoy 230 hours of non-stop music or, if you're big on videos and movies, you get 22 hours worth of videos on a single charge with the P38 Pro. The inclusion of the AI Power Master also enhances the efficiency of your battery, allocating the most power to your most used apps, while saving power on the least used apps. This artificial intelligence is one way itel has remained a trusted big battery phone over the years.

You can do more with itel P38 large storage. There's no contest. The 64GB built-in storage of the P38 Pro is a chart topper in the market. No other brand within its price range comes close. We're talking about 12,000 songs on your smartphone without an SD card. But that's not all, the itel P38 Pro also supports memory extension up to 256GB. You have no worries whatsoever as far as storage is concerned. The 2GB RAM is enhanced with a RAM Memory Fusion technology, using an intelligent invocation of 2GB ROM, providing additional space for smooth operation, even when you run multiple apps at the same time.

No lags. No stagnation. Just smooth running all day long. As for the P38, storage is market competitive at 32GB and 2GB RAM.

Beyond performance, the itel P38 series is stylish and classy. Define your own style with the itel P38 series. The P38 offers a choice of three colours; Nebula Black, Galaxy Blue or Spruce Green while the P38 Pro is dynamically distinct, offering you a choice of either the Night Black, Mini Green or Ocean Blue. The beautiful and bold colours complement the slim and elegant profile of the series, as well as its 6.6-inch HD water-drop fullscreen and 2.5D curved edge.

Beyond looks, the P38 series is equipped with crystal clear dual rear and selfie cameras that work interdependently to help you with the smallest of details. Here's your one chance at a truly functional and aesthetically-superior smartphone.

Lastly, itel P38 is a budget phone. What better way to wrap it up than to reveal that you can actually afford this piece of mind-blowing technology? At just N48,000 for the P38 and around N62,000 for the P38 Pro, this is certainly the best deal of the year. You can pick one at any authorised retail store nationwide and enjoy 3X more power, more fun, and more value.

The recently released P38 series is the latest on the list of user-friendly smartphones by global tech giant, itel. Since introducing the Power Series, the brand has blazed the trail for a new generation of powerfully-built, aesthetically-superior, and superbly functional smartphone models at budget-friendly prize points. For emphasis, this means mobile phones with powerful batteries, big storage and smooth functionality.

The P38 series hit the stores on May 17th and has since attracted rave reviews for its unique features and offerings. If you're on the market for a new smartphone that delivers on performance and looks, or you just want an upgrade on the P37 you got last year, we've put together strong reasons why you should buy the all-new itel P38.

itel P38 charges 3X Faster. There are only a few things better than a mobile phone you can rely on at all times. Buying the P38 means you won't waste time on charging, as only a 10 minute charge will give you as much as 3 hours of WhatsApp talk time. If you live in an area with frequent power outages, then the itel P38 is what you need. It charges fully in only 150 minutes; that's 3 times faster than other phones in its category. What's more, you can use that for a whole day, whether on business trips or even to sit through your favourite games.

It's not just faster to charge up, but also safer with the safe-charging mode that switches on automatically to keep you, your family and your device safe. With 15 Watts on the P38 and 18 Watts on the P38 Pro, fast charging is no longer just a wish. And just so you know, the P38 Pro is the only smartphone in its price category with 18W Fast Charging technology.

The recently released P38 series is the latest on the list of user-friendly smartphones by global tech giant, itel. Since introducing the Power Series, the brand has blazed the trail for a new generation of powerfully-built, aesthetically-superior, and superbly functional smartphone models at budget-friendly prize points. For emphasis, this means mobile phones with powerful batteries, big storage and smooth functionality.

The P38 series hit the stores on May 17th and has since attracted rave reviews for its unique features and offerings. If you're on the market for a new smartphone that delivers on performance and looks, or you just want an upgrade on the P37 you got last year, we've put together strong reasons why you should buy the all-new itel P38.

itel P38 charges 3X Faster. There are only a few things better than a mobile phone you can rely on at all times. Buying the P38 means you won't waste time on charging, as only a 10 minute charge will give you as much as 3 hours of WhatsApp talk time. If you live in an area with frequent power outages, then the itel P38 is what you need. It charges fully in only 150 minutes; that's 3 times faster than other phones in its category. What's more, you can use that for a whole day, whether on business trips or even to sit through your favourite games.

It's not just faster to charge up, but also safer with the safe-charging mode that switches on automatically to keep you, your family and your device safe. With 15 Watts on the P38 and 18 Watts on the P38 Pro, fast charging is no longer just a wish. And just so you know, the P38 Pro is the only smartphone in its price category with 18W Fast Charging technology.

To commemorate Children’s Day 2022, itel Nigeria has today with Brand Ambassador, Olamide, donated mobile libraries, school books, school bags, and other educational materials to the pupils of Command Children School, Ikeja, Lagos.

The brand which produces smartphones, accessories, TVs, and other appliances is known for its Love Always On CSR Initiative through which it reaches children and underprivileged communities across the country.

The children-centric event, which featured face painting, games, and other fun activities children love, had a painting session with Olamide ‘Baddo’ Adedeji as the key highlight. The smiles on the children’s faces attested all over again that they had a fun time with itel.

Oke Umurhohwo, itel Marketing Manager for West Africa, said “Children’s Day is an annual day set aside to celebrate our children, the leaders, pacesetters, and stars of tomorrow. It is because of them that we chose to begin the Love Always On initiative, and it is because of them we will continue to give back to society. Our children deserve to be celebrated and supported in every possible way because the future belongs to them.’

It is exciting to see how itel has incorporated sustainable development goals into its core business strategies, making it a brand that doesn’t just provide smartphones and appliances for everyone, but also a brand that cares deeply for the needs of its consumers and society at large. With itel, love is always on.

While many smartphone users are often asked to choose between functionality and appearance, itel says you can have both. The itel P38 series offers a unique blend of fashionable design and sleek outlook that gives you a sense of style and confidence. With a super slim frame, quality 13MP dual camera, unique colour scheme and ergonomic texture, and upgraded fingerprint sensor, the itel P38 series is the new definition of elegance and class; the outlook is both sparkling and attractive.



What about the screen? itel goes above and beyond with a charming 2.5D water-drop fullscreen, with a much more immersive visual experience of 91% screen ratio. Handling is made easier with a perfect blend of narrow edges and contour. This additional functional piece of design further makes the screen larger, slimmer, and more elegant. Even the fingerprint sensor at the back has been upgraded to withstand dust and handle cleaning, when necessary.


Same Affordable Price Point, Much More Value

itel still holds a reputation as one of the most affordable smartphone brands in Africa and Asia. With the new itel P38 series, the brand is consolidating its unique, customer-friendly price points. The itel P38 goes for less than N50,000 (fifty thousand naira) only, while the itel P38 Pro sells for less than N60,000 in stores nationwide. No other brand in its category offers as much value for such an incredibly affordable price.

Olamide Baddo With The itel P38 Series Smartphone
A cutting-edge masterpiece has just been unveiled by global smartphone, electronics, and accessories brand, itel. In what is considered the most daring innovation of the brand to date, itel has introduced the itel P38 series consisting of the P38 and P38 Pro smartphones. Built with cutting-edge innovation in smartphone technology, the series is specifically crafted to suit your everyday mobile phone needs, while ensuring you charge faster and have more fun without worrying about power.

In the release announced on May 17th, 2022, itel has once again pushed back the boundaries of limitations, exhibiting sheer brilliance and craftsmanship. Since its entry into the smartphone market, itel has always been known as a big battery brand and, with the itel P38 series, the brand has gone a step further by introducing a fast charge option that helps you stay connected all day long.

Fast Charge, Big Battery: Your itel P38 Series is a Bundle of Benefits

In an age where everyone is on a fast lane, spending less time on phone charging is certainly an added advantage, and itel understands this task. Asides its large battery capacity, the itel P38 series also comes with the all new fast-charge innovation. While other devices take forever to get to 100%, the 15W fast charge ability of the itel P38 smartphone can get a full charge in just 2 hours 30 minutes.


itel P38 Series includes the itel P38 and P38 Pro, both powerful smartphones

What's more, you can enjoy a 3 hour WhatsApp call on a 10 minute charge, and as much as 10 hours surfing the Internet if you charge for only 20 minutes. That is as much time as some brands need to simply power up for a quick call. Now, you can truly plug for a while and talk for miles.

The itel P38 Pro takes it a notch higher with 18W of fast charging value. It is the only device within its price range that offers such charging abilities. With the itel P38 Pro, 8 minutes of charging equals 2 hours 30 minutes of talk time. Compared to other regular smartphones, the itel P38 Pro charges fully in 157 minutes, saving more than 5 hours of charge time. How amazing!

More Power, More Talk, Even More Play

The itel P38 series offers you freedom to play games, watch your favourite videos and listen to your favourite tunes without having to move around with a charger, looking for a quick plug-in. The new itel P38 has a battery capacity of 5000mAh, but as an intelligent device, it also features the AI Power Master which helps to optimize your battery usage and keep you active for longer hours, even when your battery is low.

The itel P38 is packed with 2GB+32GB of ROM and RAM, 6.6’ HD+ Waterdrop FullScreen Display, 5000mAh intelligent battery, and Android R GO, while the itel P38 Pro is equipped with 2GB efficient RAM with Memory Fusion +64GB of storage smartphone, 6000mAh bigger battery, 6.82’ HD+ Drop FullScreen Display, 4G LTE, Android 11, and the latest AI Power Master.

itel P38 Series comes with super big screen for games and videos

The 64GB of storage on the itel P38 Pro gives you enough storage space to save your favorite things like music, funny videos, apps, anything you like. What’s more, the itel P38 Pro supports memory extension up to 256GB for users who love their smartphones big. The itel P38 Series run smoother and faster without any lags even when users open multiple apps.


The unique AI Power Master on itel P38 and P38 Pro uses big data and smart systems to learn users’ behaviors and habits, then smartly allocates power to important apps. Apps on the itel P38 Series also consume less power with the smart battery saving feature; a chain application control technology which stops rogue applications from consuming too much battery power. Both smartphones run on itel 0S 7.6 which gives users features such as Social Turbo, XHide Privacy Vault and Theft Alert.

3x Colors and Designs On itel P38 and P38 Pro

Following the current fashion trend, new colours and a stunning design have been introduced with the itel P38 and P38 Pro. The large lens design is adopted and the lens arrangement on the itel P38 Series is geometrically distributed with the fingerprint sensor on the back, forming the beauty of atmospheric symmetry. The itel P38 and P38 Pro have a unique color scheme and raster texture which make the smartphones sparkle and glitter like a diamond under any conditions.

itel P38 comes in Nebula Black, Galaxy Blue, Spruce Green colors

Black is beautiful, and itel P38 in Nebula Black is an absolute stunner. itel P38 is also available in Galaxy Blue and Spruce Green for 48,000 naira while the itel P38 Pro is available in Night Black, Mint Green, and Ocean Blue for 61,000 naira. The itel P38 Series are definitely big battery smartphones everyone deserves to use.

Lagos: May 17, 2022 – itel, one of Africa’s foremost smartphones, accessories, and televisions brands, has today announced the itel P38 Series, the latest and most powerful addition to its flagship power smartphones series.

The itel P38 and P38 Pro, which come with ‘Charge Faster, Play More’ as their tagline are big battery smartphones designed to help users get 3 times the fun, entertainment, and playtime at a super-affordable price. The itel P38 Series are a bigger and better upgrade on last year’s itel P37 Series. From the screen to design, battery life, and software, let us see what the itel P38 and itel P38 Pro are made of and why they are big battery smartphones you deserve.

3x Fast Charging On itel P38 and P38 Pro
Paying attention to what users want and need, itel has ensured that the itel P38 Series are more intelligent, user-friendly, and smoother to use. The itel P38 and P38 Pro are the first fast charging smartphone from itel with 15w and 18 fast charging.

itel P38 is designed for long hours of fun
The itel P38 and P38 Pro charge 3 times faster than other phones because of this feature. Charging the itel P38 Series for 10 minutes gives users 3 hours on WhatsApp, charging for 20 minutes lets users be online for 10 hours, and a full charge lasts for several days. While other smartphones take up to 7 hours to power up to 100%, itel P38 and P38 Pro charge to 100% in 2.5 hours, saving users over 4 hours of time- a fascinating fact that will entice consumers. The itel P38 Series comes equipped with a safe charging mode that automatically comes on to protect users’ safety.

3x Storage On itel P38 and P38 Pro
The itel P38 is packed with 2GB+32GB of ROM and RAM, 6.6’ HD+ Waterdrop FullScreen Display, 5000mAh intelligent battery, and Android R GO, while the itel P38 Pro is equipped with 2GB efficient RAM with Memory Fusion +64GB of storage smartphone, 6000mAh bigger battery, 6.82’ HD+ Drop FullScreen Display, 4G LTE, Android 11, and the latest AI Power Master.

itel P38 Series comes with super big screen for games and videos
The 64GB of storage on the itel P38 Pro gives you enough storage space to save your favorite things like music, funny videos, apps, anything you like. What’s more, the itel P38 Pro supports memory extension up to 256GB for users who love their smartphones big. The itel P38 Series run smoother and faster without any lags even when users open multiple apps.

The itel P38 series uniquely takes care of all power worries that users may have. The itel P38 boasts of a big 5,000mAh battery, so you can rest assured of quality time with your smartphone. To put this into context, that's 28 to 32 hours of voice calls, 15 to 18 hours of movies and videos on the TL, 158 hours of music, up to 18 hours of social media time, 8 hours of game time, 6 hours of selfie time, and lots more. On standby mode, the itel P38 will last for about 558 hours- that's more than 23 days!!!



It gets even more rewarding with the itel P38 Pro which comes with an outstanding 6000mAh battery. This ultimately means 823 hours on standby mode, 230 hours of jamming your favourite tunes, and up to 16 hours of quality game time. Now itel is bringing the "smart" back to smartphones.


When it comes to trailblazing technology and disruptive innovation, itel always comes through. The AI Power Master introduced by the Power Series in 2019 has been improved upon and embedded in this itel P38 series. The feature, which intelligently learns your usage habit, automatically adjusts the power consumption of the software from the background to achieve a balanced power saving. This means more power for your most used apps.

Fun, Fleek Slim fit Design

While many smartphone users are often asked to choose between functionality and appearance, itel says you can have both. The itel P38 series offers a unique blend of fashionable design and sleek outlook that gives you a sense of style and confidence. With a super slim frame, quality 13MP dual camera, unique colour scheme and ergonomic texture, and upgraded fingerprint sensor, the itel P38 series is the new definition of elegance and class; the outlook is both sparkling and attractive.



What about the screen? itel goes above and beyond with a charming 2.5D water-drop fullscreen, with a much more immersive visual experience of 91% screen ratio. Handling is made easier with a perfect blend of narrow edges and contour. This additional functional piece of design further makes the screen larger, slimmer, and more elegant. Even the fingerprint sensor at the back has been upgraded to withstand dust and handle cleaning, when necessary.


Same Affordable Price Point, Much More Value

itel still holds a reputation as one of the most affordable smartphone brands in Africa and Asia. With the new itel P38 series, the brand is consolidating its unique, customer-friendly price points. The itel P38 goes for less than N50,000 (fifty thousand naira) only, while the itel P38 Pro sells for less than N60,000 in stores nationwide. No other brand in its category offers as much value for such an incredibly affordable price.

Award-winning smartphone and accessories maker, itel, is here again with a bigger bang. This time, it is with the all-new itel P38 series released today, 17th of May 2022 to show the brand's resilience, innovation, and commitment to stay on point when it comes to quality smartphone delivery. This new release comes on the heels of the super successful itel P37 which, only months ago, was awarded the "Best Big Battery Smartphone of the Year" at the Beacon of ICT Awards 2021.

This new addition to itel's Power series, which includes the itel P38 and itel P38 Pro, is yet another bold statement that you can enjoy value, finesse, and quality- all in one device. From superior durability and big battery to fast charge, itel is ticking all the boxes on the checklist of every smartphone user. No one does it better, and little wonder its products have continued to garner awards and recognition for adding value to the lives of consumers and ensuring that everyone can truly "enjoy better life".

Charge Fast, Talk More

It's refreshing to see that itel understands the necessity of having a fully charged phone and doing so in no time at all. If you've ever been stranded due to a dead battery; you live in an area where you're never able to charge your phone up to 50% due to power outage, or your phone goes off less than an hour into a game on every single occasion, it is time to move over to a brand that understands the situation and offers you more talk and play time.

itel P38 Series Smartphone Has 18w Fast Charge and 6000mAh battery

You no longer must wait for countless hours to see your phone fully charged. With the itel P38 series, itel's first offering of fast-charging smartphones, you can get a full 100% charge in 150 minutes- that's only 2½ hours. This is supported by the 3x fast-charge feature that offers 3 times the speed of other regular phones, most of which take as much as 7½ hours to fully charge. The itel P38 has a 15W fast charge technology feature that gives you triple fast charge action. With only 10 minutes of charging, you're guaranteed up to 3 hours of WhatsApp call.

Just when you think itel has done enough, it beats its own record every single time. The itel P38 Pro charges like a pro! With a more unique 18W Fast charge technology, it is the only model within its price range that can deliver such a feat. Now you can talk more, play more, and enjoy more phone time with superior technology designed just for you.

BIG on Memory

What's a smartphone without memory? Not just any memory, but big enough to afford you sufficient storage space and processor speed. The itel P38 series certainly checks that box. With a guaranteed 64GB storage on the itel P38 Pro, you get to enjoy enough storage space to save your files, whether official or personal. That means all your documents, favourite music, cool videos and even as many functional and seamless mobile apps as you want. But there's more; the itel P38 Pro also supports memory extension up to 256GB. Amazing right?

Every year, itel keeps surprising Nigerians with great smartphones and affordable price tags, and this year is no different. The brand announced the release of the itel P38 Series smartphones on May 17th, 2022, and since then, it has been nothing but good reviews. The itel P38 and P38 Pro definitely live up to their ‘Charge Faster, Play More’ slogan and here’s why.

3x Fast Charging

The itel P38 and itel P38 Pro come equipped with 15w and 18w fast charging which lets both smartphones charge 3 times faster than other regular smartphones. For users who are always on the go and barely have time to charge their smartphones and for users who live in areas with irregular power supply, this is a very appealing trust point.


itel P38 Series Smartphone Has 18w Fast Charge and 6000mAh battery.

Charging the itel P38 for 10 minutes gives users 3 hours on WhatsApp, charging for 20 minutes lets users be online for 10 hours, and a full charge lasts for several days. At the same time, users only need to charge the itel P38 Pro to get 2 and a half hours of talk time. The itel P38 Pro can be fully charged in 157 minutes, saving about 3 hours of charging time compared to other smartphones. The itel P38 Series also come equipped with a safe charging mode that automatically comes on to protect users’ safety when they charge the smartphones.

3x Entertainment Upgrade
itel did not scrimp on the features of the itel P38 Series. Both smartphones come with 3 times the entertainment- photos are better, operation is smoother, and gaming is easier, and having fun is child’s play.

itel P38 Series Comes With 18w fast charge, 6000mAh battery and other fun upgrades

itel P38 and P38 Pro run on itel 0S 7.6 which gives users features such as Social Turbo, XHide Privacy Vault and Theft Alert. There is also the Game Turbo feature which helps improve and stabilize the gaming experience of users. The frame rate stability has been increased by 15 times with a 5°c+ average temperature decrease. A variety of game modes can also be selected by users to prevent interruptions when gaming.

3x Battery Life and Storage

itel P38 has a 5000mAh large battery and AI Power Master to meet all your power needs. Users can get 558 hours of standby, 158 hours of music, 28 to 32 hours of phone calls, 18 hours of video streaming, 6 hours of selfies, and 6 to 8 hours of gaming. The itel P38 is a phone designed for fun and it lives up to it.


itel P38 Pro has a super large 6000mAh battery for users who love gaming, entertainment, and everything fun. With the itel P38 Pro, users can get 823 hours of standby, 230 hours of music playtime, 32 to 37 hours of phone calls, 22 hours of videos, 16 to 21 hours of social media, 6 hours of selfies, and 7 to 16 hours of gaming.

The itel P38 is packed with 2GB+32GB of ROM and RAM, 6.6’ HD+ Waterdrop FullScreen Display, 5000mAh intelligent battery, and Android R GO, while the itel P38 Pro is equipped with 2GB efficient RAM with Memory Fusion +64GB of storage smartphone, 6000mAh bigger battery, 6.82’ HD+ Drop FullScreen Display, 4G LTE, Android 11, and the latest AI Power Master. The 64GB of storage on the itel P38 Pro gives you enough storage space to save your favorite things like music, funny videos, apps, anything you like. What’s more, the itel P38 Pro supports memory extension up to 256GB for users who love their smartphones big. The itel P38 Series run smoother and faster without any lags even when users open multiple apps.


The itel P38 is available in Nebula Black, Galaxy Blue, and Spruce Green colors for 48,000 naira while the itel P38 Pro is available in Night Black, Mint Green, and Ocean Blue colors for 61,000 naira.


It is time for you to charge faster and play more without limits.

Own the latest itel smartphone with just N5,000.

Yes, you heard right. With a down payment of just 5000 naira you can be one of the first owners of the awesome, power-packed itel P38 device and thus enjoy epic moments.

Boasting 2GB memory fusion and 64GB of storage, what's not to like about this new release from itel?

There is a lot in store for you if you preorder itel P38 as itel is giving an instant discount of 2000 naira plus a customized gift.

Hurry up! Click on <https:///3sil88x> to access the form and make the pre-payment of 5000 naira to book your spot!

Follow itel Nigeria on Facebook, Instagram and Twitter to get updates on the latest promotions, new releases and giveaways.

itel Nigeria and Amatem Softgel on April 25, 2022, joined the rest of the world to commemorate global efforts to bring an end to malaria, especially among African children and pregnant women. More than 3.3 billion people in 106 counties are at risk of malaria, and according to the World Malaria Report 2020, Nigeria alone accounts for 27% of the malaria burden and 23% of malaria deaths worldwide, and children under the age of 5 remain the most vulnerable population to the disease.

Recognised for its outstanding services to Nigerians through its Love Always On CSR Initiative, itel has shown its continuous interest in impacting lives in the low-income communities surrounding it over the years. So, it is no surprise that the mobile phone, home appliances, accessories, and laptops manufacturer partnered with Amatem Softgel, a leading anti-malaria drug in Nigeria, once again.

This they did to fulfil this year's World Malaria theme of “Harnessing innovation to reduce the malaria disease burden and save lives”. itel and Amatem Softgel joined hands together to donate, among other relief materials, anti-malarial mosquito nets, free medical tests, and mosquito repellent creams to more than 1,500 families in the Agboyi Ketu area of Lagos State.

Known for its relentless support towards children's education and growth, itel also extended its love to the children in the community by donating educational materials such as notebooks, mathematical sets, stationery, and other materials to aid their love for learning.

To also mark World Malaria Day 2022, the Amatem Softgel team were at Randle General Hospital, Surulere, Alimosho General Hospital, Alimosho, and Ifako General Hospital, Ogba, Lagos to conduct free malaria tests with malaria positive patients receiving Amatem Softgel antimalarial drugs.

Malaria enlightenment talks with tips on how to prevent the disease by Elbe Pharma’s Brand Manager, Augustine Aisabokhale and the heads of the Nursing and Pharmacist Departments of the hospitals were some of the key highlights of the health outreach.

Over 600 patients in the hospitals were reached with the hospitals expressing their gratitude to the brand for their efforts in reducing malaria burden.

Speaking at the Agboyi-Ketu CSR event, the marketing manager of itel for West Africa, Oke Umurhohwo said "Giving back to our communities is a project of love that we do with utter passion, and malaria is a disease that affect millions of people in Nigeria. Therefore, we and Amatem Softgel have chosen to help reduce the burden of malaria in Agboyi Ketu Community. Together, we can “Harness innovation to reduce the malaria disease burden and save lives."

‘Malaria is a life-threatening disease, but it is preventable and curable. We at Elbe Pharma continue to find a better way to combat this disease and support the vulnerable ones especially the young children and pregnant women. Hence, the introduction of this novel advanced soft gelatin antimalarial brand AMATEM SOFTGEL and this CSR partnership.’, said Augustine Aisabokhale, Brand Manager at Elbe Pharma.

This innovative initiative by both brands serves as a wakeup call and a reminder for communities and brands to come together to support the vulnerable ones and end malaria in their environs. See more pictures from the event below.

This is really good from Itel and Amatem Softgel.

It's a season of giving and itel Nigeria is rewarding to reward its fans in the #RamadanWithitel contest.

All you have to do is take a picture of yourself and your family, post it on Facebook, Twitter or Instagram with #RamadanWithitel and you can get exciting prizes for you and your family.


Follow itel Nigeria on Facebook, Twitter and instagram to know more about the campaign.