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In Nov. 2017, I was sharing with a friend on the topic; “MONEY IN THE MEDIA-THE ZEEWORLD STRAGTEGY’’. I drew my figures from www.geopoll.com which ranked Zeeworld, the 2nd highest share of TV viewers (8%) after Channels TV (10%) in Nigeria.

The most criticized BIG BROTHER NAIJA, 2018 ended on Sunday, 22nd April, with Miracle as winner, but the news will continue till another one disrupt it. I am not really a fan of some TV programs but most times try to see the business opportunities embedded in them, there are many analysis on the financial gains from the just concluded BBN organizers but this post is about a housemate, CEE-C.

CEE-C happened to be the 2nd runner up in the BBN, a widely criticized and controversial housemate, hated, loved, and misunderstood by millions depending on their values, belief. Etc.

Currently she is trending more than the winner, Miracle and the BBN, 2018, but as a disruptive budding entrepreneur like me, I see unlimited opportunities for CEE-C if she will be prompt and strategic in her approaches.

Yesterday, an evicted housemate, BAMBAM made a whooping 25Million Naira by selling 500pcs her so-called BAMBAM oil to 5000 customers in a day- Influential marketing.

My projections for CEE-C 50Million Naira in 90 days:

1. Build a Tribe: Building a community of followers which can translate to clients or customers is very easy when you are shot to limelight either by chance or choice but sustaining and profiting from the community requires value adding products and services which is a product of creativity and innovativeness. BBN 2018 has made her a public figure and she now has loyal fans (customers) who can do anything for her, yes they have done it before.
2. Become a Voice: Many of her fans now see her as their mouth piece, someone who is representing a particular group of people who think the society shut them up in the various homes, workplaces, fields, life, etc. She represents the real strong, audacious, fearless and daring lady they dream about. I anticipate that if CEE-C authors a book with title like: LADIES LIFE AND STRUGGLES: THE AFRICAN VOICE/DILENMA within the next 30 days either via ghostwriting, etc that it will sell over 1 million copies in 90days- Emotional Influential Marketing.
3. Consider Advertising/Social Media Business: No matter how you see it, CEE-C is now a public figure who can venture in corporate advertising or social media businesses like daily short videos which can capture the battles most ladies are struggling with, love, hatred, and bitterness and making ones voice audible. She can build a business on it.

My name is Hilary Obalim, and thinking is my job

DEAR HRs, RECRUITERs, TALENT ACQUISITORs: GIVE US CHANCE
I was discussing with a friend of mine who happens to be an entry level Job Hunter too and I asked him how many jobs he has applied for since we concluded the National Service last month.
He told me that all the jobs he has been seeing both on the national dailies or job/company sites has a minimum of 3 years postgraduate experience , and there was no point wasting his time drafting cover letters and filling countless forms when he does not meet the requirements.
Over one million job seekers in Nigeria don’t have up to 3 years postgraduate experience, even the industrial training integrated into the school curriculum could not add up to that.
As a personal resolute, whenever I see a job that relates to my passion or field of studies with less than 5years experiences, I always apply, my reasons are simple;
 A lack of direct experience may be an asset: The fresher’s lack of direct experience may actually serve as an asset, because with less history to cloud our vision, we see problems in a new way and from a fresh perspective. This fresh perspective may result in us generating many new ideas and innovations.
We are willing to take more risks because we haven’t developed the fear level that often comes with extensive corporate experience. A fresh perspective will also undoubtedly result in entry-level questioning existing practices, and these inquiries may result in new approaches, ideas, and innovations. Because our lack of experiences in previous jobs will push us to excel in other important areas including building relationships, creating stronger support networks, learning how to work harder, and how to bring a novel or re-modeled approach to their work.

 Hiring a fresher is like “diamond in the rough”: Taking a chance on an inexperienced may be your firm’s opportunity to acquire a superstar. When you hire someone with experience, you probably already know that they are not a superstar. However, when you hire someone with no direct experience, there is a reasonable chance that you may be actually acquiring a “star in the making” who may quickly become a superstar.
 Those with no experiences are likely to stay longer: When you hire an individual with no experience they will likely be grateful that you took a chance on them and gave them an exciting opportunity when others would not. That loyalty, coupled with the fact that they will likely have learned so much, may cause them to stay longer. And because they don’t have the required experience, recruiters from other firms will likely pass them by.

 Experience may actually be a detriment: Firms often find that when they hire someone with a great deal of experience, the experiences, those learned patterns, and habits have to be “unlearned” first, before they can succeed under a brand new approach. In addition, more experience may bring with it burnout, and the “I-know-it-all already” attitude. Well-experienced hires may only be able to fix existing things, rather than the more desirable capability of being able to create new things from scratch.
I read an article sometime in 2013 which says, IF YOU NEED A JOB GET EXPERIENCE, IF YOU NEED EXPERIENCE GET A JOB – WHICH WAY FIRST?
This is the dilemma of an entry level, even graduate trainers are asking for experience.
#obalim hilary#