kikero:


OK...so prices get so reduced that DSTV cannot pay anymore for Premier league rights, among other things?

Right....

When you are running your business, you better pray that government does not listen to Nigerians who are asking them to cut the prices of your services by 50% for poor Nigerians to afford it.

kikero:


Are you in Kenya or Ghana yourself??

The man has showed you we pay the cheapest rate for the same content , and you are still saying we are being ripped off??

Look, DSTV is not the problem, the problem is our rich men don't want to invest in a similar company that would do the same as DSTV. That's why we have a 'monopoly'

Kenyans and Ghana pay more than we do for the same packages. If anything., DSTV has been too nice to us self. Otherwise, we would have been paying 30000 naira for premium self.

jornwhite:




Was that really what happened or hitv was out bidded for the exclusive premier league right. Even dstv that as been long in existence bearly survived that year 200? hitv took the right exclusively. A prompt govt intervention could have safe the day, even if its mean sharing d right 60-40.
What killed hitv was not misappropriation of funds like you insinuated buh rather lack of funds to match an established firm. infants firms are suppose to enjoy protect, support & intervention from govt.

Daddysidhan:
DSTV agent is what you are" stop trying too hard defending your pay master, what Nigerians want is not impossible. Pay per view is the best alternative for the working class family ' most families work 7am-5pm in Nigeria and the only time they enjoy family Union is 6pm -10pm so who loose.

Subscribers often hinge their demand for a pay-as-you-watch model on the fact they are billed while not watching, probably when at work or out of town. The truth is that it cannot be otherwise.

The technology used in pay-TV broadcast transmits signals in just one direction: to the decoder. It is called downlink. It does not send back to the pay-TV provider. That way, the provider has no way of knowing whether or not a subscriber is watching or what he/she is watching. The only thing a provider can do is to block the smart card from accessing signal when subscription has expired.

[b]Pay-as-you-watch is assumed to be a pocket-friendly usage billing model, but it is not. A semblance of that exists in the United Kingdom, where TV and broadband packages are tied together.

For example, BSkyB’s Now TV offers access to Sky’s seven sports channels as well as some entertainment and movie channels on smartphones, games consoles, tablets and similar devices. A subscriber need not have an active Sky subscription to enjoy the service because it is exclusively internet-based.

Payment, which is daily or weekly, depends on the package. For the entertainment package, the sum is £6.99 (N2,380) daily. The movie package costs £9.99 (N3,400) daily. The sports package costs £6.99 (N2,380) daily and £10.99 (N3,740) weekly. The model does not allow a subscriber to pay for only channel on any of the packages, as the content is sold in bundles.

Now, add the cost to that of the data you need to view your favourite content and work out the cost. And in a country where internet connection can be relied upon to be unreliable, pay-as-you-watch is not as appealing as you assume. Remember, you cannot demand a refund from the subscriber in the event of patchy internet service[/b].

Openbusiness3:
Jokers! DsTv already 10 steps ahead of this dumb government. That's why they won't be renewing exclusive rights for EPL, Champions League etc. So they will just about break even at worst, and at best, they will still out perform all the competition. How many years down this line and NTA upon all the govt money and backing, is still a useless station and network that nobody wants to watch.¯\_(ツ)_/¯

bigerboy200:

Not true. I can talk about DSTV sub prices in South Africa ( the headquarters of multichoice), and they are at least 2000 naira more than what people pay in Nigeria. So it’s possible that Nigerians pay one of the lowest Sub prices across Africa.

danieldinho:
making more money comes from subscriber base not little difference in pricing.

Dantedasz:



Their content is terrible!
The picture quality is poor!
The local movies are endless repeats.
The foreign movies are endless repeats!
The only current content comes from AIT ,Channels and NTA news.
The only current sports are the German Bundesliga and the Europa league.
And before you counter me I have the dish and pay for their premium content so I know what I am talking about. While I agree DSTV is also rubbish without the premier league and are ripping Nigerians off because I also subscribe to their compact plus bouquet Startimes is certainly not a good alternative at all.

Runjozi:


Man Don't believe that shit DSTV say about not being able to pay for premier league tv rights they can surely agree on a fee that benefits multichioce and customers at the same time. If they don't make profit do you think they will still be in Nigeria even Mtn that was fined close to 200 billion are almost done paying up. Man DSTV rip off Nigerians that's the truth.

sexylassie2:
Anti business Nigerian govt.

Dstv subs in Nigeria are the lowest in Africa.

So the only reason, they put the law was because of startimes a govt company.

They want to collect things for free without paying.

Socialist government, that is why this country will be forever poor.

ezenwajosh:
That's not the point.... The point it they were too innovative to be allowed operation in nigeria

kelvindj98:

Which break even. If DSTV don't deliver Epl and UCL what is the now the use of their decoder?
You think someone will be paying over 10k a month to be watching African Magic.

kikero:


ok...SA has about 8.2 million subscribers. Nigeria has 4.4 million.

Any questions?? And we still pay less than the South Africans.

Xisnin:

Human feelings?

Are you going to organize a protest for right to watch cable TV in a country where more than 80 million
struggle to feed.

Who is more selfish and callous than a man who wants to increase societal poverty as long as
he can watch DSTV for cheap?

SMH

kikero:


An innovative company that was pirating signals?? Whose signals in some regions were so bad that people were complaining from the word go.

Ok now...don't make me laugh.

kikero:


DSTV is struggling to make a profit in Nigeria, that's why they are considering letting go of premier league rights.

GSM is a different business from DSTV. Almost everyone has a GSM phone, including poor farmers and rich big boys. Not everyone has a DSTV subscription (and there are about 80million GSM subscribers in Nigeria, compared to 4.5 million dstv subscribers)

thinkmoney:

I have heard this claim several times that we pay the lowest sub. I am beginning to doubtthe rationale though. The reason; a lot of household sub for one month but end up enjoying only a few days worth-many times not up to even 10days-because of our electricity situation. Example again is those that show ball. The pay hugely for a month but only show some sparsely games.
The calculation is that we are actually paying more for what we get compared to many other countries. If they feel this my assumption is not true, why can't they just make it 'pay as u go'. That would be the logical and fair thing to do

sexylassie2:
Anti business Nigerian govt.

Dstv subs in Nigeria are the lowest in Africa.

So the only reason, they put the law was because of startimes a govt company.

They want to collect things for free without paying.

Socialist government, that is why this country will be forever poor.

kelvindj98:

Which break even. If DSTV don't deliver Epl and UCL what is the now the use of their decoder?
You think someone will be paying over 10k a month to be watching African Magic.

Runjozi:


Lol ok then let them drop the premier league tv rights and watch how other companies will take over man you are not their auditor to know if they make profit or not and also dstv can make more money by selling this rights to smaller companies like startimes kwese tv and CTL and in return reduce their subscription fee that's a win win for everyone.

danieldinho:
Are sureyour statistics is correct? with about just 4.4 million subscribers, i bet the combine subscribere base in Ghana Togo and Benin Republic surpass the 4.4 million in nigeria u ascribe to us, if truly your statistisc is correct, DSTV would leave without blinking and eye lid or making headlines guess the 4.4 million u quoted is active premium subscribers

Xisnin:






You guys need proper business education, DSTV is not a monopoly.
You or your government are free to set up a new cable TV as a competitor
but I guess you won't.

You want someone else to risk their capital to invest and at the same time
force them to lower prices for you. You can't eat your cake and have it.

Friendly advice, if you don't like the price, stop using DSTV, it is not food or air.

COMPAQ:


Thanks o Jere!!

Many idiots here will still say that your lying that these are not the prices. Yet they won't carry their phone and browse dstv website for all those countries.

I say again, the problem is not with the pricing, its with your wages.

All this is just a smokescreen. Same way we keep petrol prices artificially low to make it seem like the people have a benefit, so they won't remember to take on the government.

Venezuela that we all used to say is oil producing nation and petrol is N30 per litre, where did it lead them? The country bankrupted itself during the crude oil price crash of 2015, to the extent that the country could not afford to import food and medicines. Their citizens had to be walking to the border of other countries to but them.

Thats like all of festac walking to benin border to buy medicine and food. Dnt forget about sanctions Venuezuella was recieving from America

Una no dey watch International news for cnn?

kikero:


LOL..

If government started paying for HiTV's Premier League bidding, when was it going to stop paying?

Billions of dollars to HiTV so that less than 20% of the population can watch some English football on Saturday? In a country with a large population of poor people.

Could GT bank have kept waiting for centruies for its loans to be paid? Shey you know why we had failed banks in the 1990's...because people did not pay back their loans to said banks. And they collapsed. And GT bank was one of the banks that survived that era where many of its contemporaries failed....

HiTV failed because they had poor content apart from football. Comapred to DSTV, their offerings were weak. As a result, not enough subscribers, and thus they fell down drastically.

If you are doing business, by the time government comes to be bailing you out, wahala dey...both for you and government.

Obama that bailed out car companies in the US, up till today people are still blasting him for it.

Daddysidhan:
DSTV agent is what you are" stop trying too hard defending your pay master, what Nigerians want is not impossible. Pay per view is the best alternative for the working class family ' most families work 7am-5pm in Nigeria and the only time they enjoy family Union is 6pm -10pm so who loose.

kikero:


No that's the total number of subscribers in Nigeria, all packages, as at 2018.(most recent figures I could find online).

Cable is very expensive. Infact, if I was living in the UK, US or Canada, I would not get a cable subscription at all. My major expense would be boradabnd internet, which would be cheaper on my pocket...while I watch terrestrial tv. (infact in the UK, for example, just use Freeview, don't even miss road to Sky or BT...because they will chop your money in return for premier league matches).

Nigeria is a poor country. By rights, we don;t have the purchasing power to pay for cable. That's why the subscrber base is so low.

Kobicove:


The broadcast rights for the Premiership for each region goes to who ever offers more money.

HiTv took a loan from GTBank with which they paid for the rights when they outbid DSTv.

What was left for them was to broaden their customer base, block all leakages and improve on their product offering so they would be able to recoup the cost and therefore be able to renew the licence when the time came.

The CEO was supposed to come up with strategies to sustain the business instead he was busy gallivanting all over the place spending money he did not have and generally forming nouveau rich meanwhile he was not servicing the loan from GTBank.

When the licence for the Premiership expired and came up for renewal came up the bank pulled the plug and refused to provide finance, that was what sunk him because DSTv simply took back the Premiership.

The business of providing cable TV in a country with poor infrastructure is highly capital intensive and requires a long incubation period before it even starts yielding profits...most Nigerians do not have the patience for it and this is one of the reasons there has not been a formidable competitor to DSTv yet.