Everything You Should Know About SEO Friendly Websites.
By Stephen Ayinde
Business/Web Project Development Specialist.
Founder & CEO :
https://push.com.ng

SEO-friendly website designing and development is the most important thing to make your website rank on the SERP.

Hence making a website SEO friendly is quite interesting; however, developing websites that appear well on the search engine is important too. When your seo friendly website appears on the search engine, Google crawls your website & judges it based on different things.

Once indexed, you can see the results and how effectively your strategies have worked out. It’s proficient for you to serve the relevant piece of information with properly optimized keywords to make it a seo friendly website.

You can even give us a call for excellent international SEO strategies that will escalate your brand. Once your website is indexed, you can see the results and do tweaks accordingly.

No matter what market you target, SEO friendly websites are essential for generating revenues online.

This article will discuss all the practices ideal for designing a seo friendly website for your target audience.

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Learning The Basics For Creating A Seo Friendly Website
Do you know the basics of seo web design? If yes, skip this section; otherwise, keep reading to give yourself a unique edge of knowledge.

What is SEO?
Search engine optimization is optimizing your website to improve the ranking on the SERP. The SEO optimization includes:

Keywords optimization
Keywords research
Meta title
Meta description
Title tags
Unique content
Internal linking
External linking
What is web design?
A web design is a continuous process of designing a website & utilizing recent web design trends. It includes adding all the layouts, usability factors, branding, and unique add-ons for the client’s business.

What is an SEO-friendly website?
Seo-friendly websites offer immense value to businesses. And that’s one of the reasons Cydomedia is offering website design and development services enriched with SEO strategies. You can collaborate with us to get your ideal website design to help your business convert visitors into sales.

What are the values-driven by SEO web design companies?
Primarily, SEO web design companies offer high value to the customers because they are helping them with generating revenues. The SEO agencies provide dedicated SEO experts who will analyze the entire website and develop strategies accordingly.

Let’s jump to the main topic.

SEO Friendly Web Design – A Detailed Analysis
There are different ways to make your website SEO friendly enriched with keywords & off-site strategies. However, here are some quick tips you can use for building an SEO friendly website.

1. SEO Friendly On-Page Optimization
On-page seo optimization, including all the seo strategies that are under the control of the website manager. These strategies include inducing keywords in the website content, so the crawler can crawl and learn about your unique content.

On-Page Optimization SEO Strategies
Here are some of the steps that are included in the on-page seo optimization:

Conducing diverse keyword research using different tools like Ahrefs, Semrush, and UberSuggest.
Better use keywords in the title, description tags, and images to get your blog ranked on the search engine.
Creating a better URL structure for the website makes it easier for the users to search.
Adding internal links to the website and managing the link structure will help the search engines crawl through the website effectively and align your user experience.
Coming up with great content that is unique, engaging, and crips, getting ranked without any backlinks.
Utilizing more things apart from content, like images, videos, ebooks, etc.
Creating responsive website designs that provide a great customer experience across multiple devices.
Designing visually appealing websites that make the viewers stay on the web.
2. Off-Page SEO Optimization
As we are done with on-page solid seo optimization, the next thing is to do off-page and optimize the website. Off-page optimization of the website refers to adding links to different websites of the same niche. This engagement relates to enhancing your website ranking and increasing traffic.

Off-Page optimization SEO strategies:

Firstly, you can analyze your competition online, to understand what changes you can make to rank your website.
Secondly, use quality keywords in anchor text in outbound links.
Thirdly, the art of earning inbound links from websites, high in traffic, and possessing high authority.
Lastly, the benefits of earning links to blogs that connect with your website niche.
White Hat & Black Hat Web SEO Practices
There are various SEO techniques, and all those who consider themselves SEO experts know the trick to utilize them on the website. However, SEO strategies can be divided into two types, i.e., white hat seo and black hat seo.

Moreover, this section will explore both types of SEO strategies that will help in making the website even more valuable.

White Hat SEO Techniques
Firstly, white hat SEO adds value to the website, making it great for design and authenticity. Moreover, it can also increase the ranking and traffic and later convert those into sales directly through organic means.

Some of the examples of white hat SEO include;

Offering quality content and services
Making the website easy to navigate
Using descriptive and quality keywords in meta tags and descriptions
Black Hat SEO Techniques
Lastly, people were spamming and making their website rank on the search engine through harmful activities. Moreover, black hat SEO techniques were used to achieve high ranking instantly. However, the search engine has updated its algorithm to detect such techniques & block the websites that are utilizing these strategies.

Some of the examples of black hat SEO;

Link farming
Buying links
Selling links
Hiding the content
Keyword spamming
Keyword stuffing
Article spinning
Cloaking
Using gateways
Hiding links on the website
SEO Friendly Websites Made Easier
SEO is essential for any digital business that aims to target an audience online. Above all, search engine optimization techniques should be included in the website process to make them rank. Very few enthusiasts are focusing on the strategies that will make the website rank over a definite time. If you’re a new startup then, first start by building your brand image in the market.

However, you can always give us a call to get started with your seo-friendly website bringing value to your business. We have got all the SEO experts who know the essentials for creating the strategies that will win on the search engine.

Moreover, feel free to reach out, and we will be there for you to create more exciting SEO strategies that will give your business an instant boost!

*Why Every Business Needs A Website*

A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.

Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article to stress the importance of making sure you have a website.

I’ve helped numerous companies of varying sizes create their digital presences. In some cases, organizations are hesitant to get online because they feel they are not tech-savvy enough and don’t understand how to manage a website. Other times, companies are concerned about the price.

The good news is that there’s a solution out there that will work for you. If you still need convincing, here are the top reasons it’s important for your business to have a website:

Credibility

One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.

Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.

Brand

Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.

This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.

Leads

Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.

Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.

Organic Traffic

Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.

Saving You Time + Customer Service

Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.

Updates And Announcements

Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.

Digital Marketing

If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.

Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.

Meet Stephen Ayinde
Business Development Specialist & Founder :
push.com.ng
DM or visit
/c/2347034641008

5 Reasons Why Website Development is Important for your Business Growth in Nigeria

Why is a website essential for my business? This question would have been a genuine question several years ago, but now in this digital-driven world, you have little choice but to adapt to technology. If you have a business big or small and don’t have a website, you are losing out on great opportunities to increase your sales. A website can be used for marketing strategies, build your business, enhance your online presence, CRM, filing, storing information, efficient way to promote your business, learning tools, sales, communication, boost your reputation as an authority, showcase your work and hundreds of other reasons.

Some people believe, web development is still an extremely vital part of any marketing strategy. A common trust today is that social media platforms have replaced the need for a conventional website but that simply is not the case.

But it is true that in modern years there has been a move toward online interactions with social media sites, mobile devices and apps topping the charts. A most of people spend most of their time on the internet. Which results, the way people access and search the web to shop, chat and find information has also improved dramatically. All shapes and sizes of businesses had to adapt their online presence to stay in front of their consumers i.e top position on Google.

Meet Stephen Ayinde:
Business Development Specialist at :push.com.ng
On
/c/2347034641008.

For Business Development Solutions and you need to know about website development,revamp or design solutions.


So with all the online and social advancements, why is web development still important? Among many reasons outline why your website is key to structure a successful online presence for your business, here get some top 5 reasons.

A common definition of web development is the tasks related with developing websites for hosting your business or personal website. Basically Web development includes the design, layout, content, network security formation, and client-side/server-side scripting. And to get a well-structured and optimized website, it is important that you find the best web development company to develop and set up your website.

5 Reasons Why Web Development is Still Important in 2023
1. Protect Your Brand Identity

A website maintain your business ownership and protect your brand identity. It gives control your brand to a third party website and their ads. So you need to own the right website domain name which is vital to your business, brand and online presence. It not only build your brand, but also makes people more likely to engage with your website which tends to reach massive traffic.

2. Attracting Valuable Search Engine Traffic

A well developed and optimized website plays a vital role in attracting quality search engine traffic. Customers are basically still looking for information by using keyword searches in Google and other search engines. Optimizing the right keywords and title topics on your website will considerably help visitors find your website. Moreover, the well-developed website cannot be the 100% ranking factor that means- developing an ASP.net web page does not mean that it would be ranked instantly in search engine, the SEO strategy implemented matters a lot

Website traffic is an important indicator and driver of business growth
Determine ROI to notice how well your marketing is working
Collect insight into your audience to make knowledgeable decisions
Improve your SEO and search engine credibility
Generate maximum leads, increase conversions, and get more businesses overall
3. 2/47/365 Online Presence

One of the main advantages of having a website is that it is accessible to anyone, anywhere, anytime. Websites and social media accounts never close. Your service/products information always avail to customer even during non-business hours, customers can access your website get the information they need. Your business will get a strong web presence as a business will elevate your products or services to a globally well-matched entity.

4. A Website Allow To Do Online Marketing

You can market your business with your website? Newspaper or other traditional advertising like radio and TV marketing is expensive and is down in this digital world. Having a website and an online presence will give you the opportunity to market your business online to get it in front of the public. Web development companies and the best SEO Company in India how to optimize your business by handling your website design in the best possible way. A professional designed website speaks volumes about who you are. A website development company in India will add to your skills, credentials, experience, expertise, and much more in a single place. Your website details earn the trust and confidence of your visitors and serve as a reference point for your products.

5. A Website Sell More Than You Spend

If you want to sale more, a good website can sell more than you spend. Remember your website is open 24/7 and this provides you the chance to have sales around the clock. Without a website, it will be challenging to leave your mark on a universal level. Make life easier on yourself by spreading your business! Contact a web development company in India, develop a professional website, and be prepared to watch your bottom line increase.

Final Word

It is now clear that every business needs a professional website to stand out in the market. Website development plays a big role in successful business marketing. The best business website you have, the more likely it is for you to get leads from around the globe. Therefore, small businesses should spend a small budget for web development. The gains of it will be greater than the pain.

You need to pay a very small amount, and there is a massive opportunity to help grow your business.

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*Let's Make 2023 SHINE!*
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Stephen Ayinde.
Top Nigeria Market Intelligence Analyst: Founder & CEO :push.com.ng
Instagram: @campaign.ng
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*The Basics Every Business Owner Should Know* .�️

�Essentials of Marketing
�Introduction to Advertising
�Ad Psychology
�How to Talk to Anyone 92 Little Tricks for Big Success in Relationship.
�Understand The Marketing Mindsets.
�Segmentation - targeting - and Positioning.
�Buyer Persona.
Content Marketing.
Local Business Guide to Geofencing Marketing Propellant Media.
�️Marketing Insight From A-Z 80 concepts every manager needs to know .
�How to Create a Facebook Business Page.
�The Sell - The Secrets of Selling Anything to Anyone .
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how to run Profitable sponsored Advert )
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*How To Reach Your Target Audience Through Text Message Marketing*

CBN Use it as well!
�️By Stephen Ayinde.
Top Nigeria Market Intelligence Analyst.
Founder &CEO .
push.com.ng
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Your business has a powerful marketing tool at its disposal. And there’s a good chance you’re not using it.
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Or at least not using it as well as you should. That tool is text message marketing, also known as SMS marketing.
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According to Grandview Research, the SMS marketing industry is booming. Grandview projects annualized growth in SMS spending above 20% through 2025

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Your competitors are waking up to the power of text marketing. Are you?
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Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences.
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Text Message Marketing Benefits
Text message marketing has lots of benefits, but two really stand out for skeptical businesses and marketers.
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First, it’s very cost-effective. According to Anthem Business Software, a marketing automation provider for small enterprises, text message marketing costs often work out to pennies per message. That’s much less than some other types of paid digital marketing, which can cost hundreds per day.
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Second, SMS marketing converts at much higher rates than legacy marketing tactics. The vast majority of prospects see messages within five minutes and as many as one-third click through on relevant offers. Talk about impressive performance.

Get Your Target Market Contacts by streets and your choice Business Sectors Nationwide.
Visit our WhatsApp business catalog page

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How to Make Text Message Marketing Work for Your Business
So, how can you make SMS marketing work for your business? How can you increase your visibility and trust with high-potential prospects?
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Start with these strategies. They’ve worked for others, and they can work for you.
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Deliver Personalized Messaging
Texting is a great fit for personalized messaging. That’s increasingly important in a marketplace where consumers are wise to old-school marketing tricks and respond negatively to one-size-fits-all sells.
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It’s not just about marketing effectiveness either. Personalized messaging can keep your brand top-of-mind for consumers being pulled in a thousand different directions.
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Deploy Event and Appointment Reminders
SMS marketing retains its effectiveness for prospects ready to convert and repeat customers eager to convert a second time. You can use it to deploy targeted event and appointment reminders to ensure converts actually follow through. And when the “event” is an abandoned digital cart, you can use it to finally close the sale.
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Send Targeted, Time-Sensitive Promotions
If you know a certain set of customers tend to buy at a certain time of day or week, or you want to promote a limited-time sale in your online store, SMS can help. It’s much more effective at crunch time than promotional emails, which many prospects don’t see until it’s too late (or ever).
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Pair your time-sensitive text promotions with special or exclusive pricing for recipients. There’s nothing quite as sweet as getting a deal that few others do. The more exclusives you offer, the likelier your prospects will be to pay attention to your marketing texts when they come through.
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Leverage Geofencing for Better Targeting
Want to catch more of your prospects at the crucial decision point, when they’re making a final decision to buy from you or go somewhere else?

�Geofenced SMS targeting does just that. Use it to send targeted marketing messages to customers in specific locations, like a neighborhood where you operate a retail outlet or even inside the store itself. By reaching more potential customers when and where they’re making a buying decision, and delivering laser-targeted messages paired with exclusive pricing, you’ll convert more and increase total revenue per transaction.
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Target Key Decision-Makers (And Know When They Receive the Message)
Tired of reaching the wrong people with targeted marketing messages? SMS marketing makes it easy to reach the people who are actually responsible for buying decisions. That’s especially important in B2B sales, where the difference between a closed sale and a lost opportunity can be as simple as a phone number.
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Analyze Your Marketing Effectiveness
Do you know who’s actually watching your TV ads rather than fast-forwarding through them?
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Of course not. TV doesn’t provide that level of granular marketing analysis.
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SMS marketing does. Using your marketing suite’s built-in analytics, you can see who’s opening your messages, who’s clicking through, and who’s converting. That’s information you must have to make informed decisions with your marketing nairas..
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�Source Customer Feedback (And Feedback From People Who Haven’t Converted Yet)
SMS messaging makes it easy to source feedback about customers’ and prospects’ experiences with your brand. They don’t need to log into an account or fill out a detailed form. Often, it’s as simple as typing “yes” or “no” in response to a few simple questions.
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Text Message Marketing Can Make the Difference
Text message marketing is a highly effective tool that helps you reach your prospects where they are. Literally, as long as they have their phones on them.
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It’s versatile, too. You can use it to send personalized reminders, deliver time-sensitive and geo-targeted promotions, collect customer and prospect feedback, and even send payment reminders and requests. SMS marketing’s potential is limited only by your creativity.
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*WhatsApp to allow new industries on WhatsApp Business*

*Great news for pharmacies, drug stores and digital subscription providers!*

*Starting October 25, 2022, these types of businesses are now allowed to use WhatsApp Business to offer customer service* , *send out updates with the marketing newsletter, and sell (with some limitations) their products.*

*Until now, companies from these verticals were excluded (with very few exceptions) from the use of WhatsApp Business by WhatsApp commerce policies. This is about to change!*

*WhatsApp updated their policies to make it easier for these companies to onboard. October 25, WhatsApp will have a commerce policy (the same as before) and an updated business messaging policy.* *Depending on the industry, these guidelines will regulate what companies can use which commercial and marketing features of WhatsApp business.*

*For the new verticals, these are the new requirements and restrictions:*

Pharmacies and drugstores can use all functions, including commerce functions, but only for convenience and food items. *They are still not allowed to advertise or sell over the counter or prescription drugs.* *Drugstores and pharmacies that only offer over the counter and prescritpion drugs are still excluded from WhatsApp Business.*
*Digital services and subscriptions can use all possibilities, except sales. This means they can advertise their services, but not sell them directly via WhatsApp.* Digital services from streaming to gaming services are now allowed to the platform, but WhatsApp still excludes news aggregators from WhatsApp Business.
For more info.
https:///c/2347034641008

*Providers of supplements can also use all WhatsApp Business features, as long as they do not sell directly through WhatsApp.* The same restrictions apply to companies that deal with animals, such as the adoption of pets, sale of farm animals, or raw products. The sale of animals that don’t count as livestock or are not meant for consumption is still prohibited.
If your company has been excluded from using WhatsApp Business in the past, but fits the new guidelines, you can appeal on or after October 25 when the new policies go live

*HAPPY NEW MONTH.*
*LETS GO AND CATCH FISH*

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*3 Critical Reasons Why You’re Struggling To Find New Clients*

By Stephen Ayinde
Top Nigeria Market Intelligence Analyst.

Give a man a fish, and he will be hungry again to-morrow; teach him to catch a fish, and he will be richer all his life.”

Give back November:

For business owners that ready to learn how to use digital marketing to CATCH FISH .

MEET STEPHEN AYINDE;

ON :07034641008.



let's show you everything you need to know about digital marketing from basic to digital.

Are you struggling to find new clients? Don’t worry; you’re not alone. Whether you’ve been in business for ten years or just ten days, nobody is immune from having to endure a client drought.

However, what separates businesses that survive from the ones that wilt away and die is what you do to respond to these tough times. First of all, you need to diagnose exactly what is going wrong in your business to cause your current lack of paying customers.

Is this a new problem, or have you always had difficulty finding new clients? Has your product or service changed to the disliking of your current customer base?

Before you go any further, the first thing you’re going to have to come to terms with is the brutal yet honest truth. It’s probably YOU, not THEM.

With that said, let’s take a look at three of the most critical reasons businesses struggle to find new clients and what you can do to fix them.

1- You’re focusing on content too much
If you’ve been following along with the current client attraction strategies presented by most marketing experts, you’ve probably come across countless variations of content marketing tactics..

These strategies involve churning out mountains of content in order to attract potential clients to your sales funnel in the hope they will eventually convert to a paying client. Think of it like fishing. The more lines you have in the water, the more chance you have of getting a bite.

While this method definitely works, it’s usually not the best way to spend your time and resources as a business owner. These days, people would have you think content is the be-all and end-all, but that simply isn’t the case.

Granted, it’s important to host an active blog to connect with your community and build authority in your industry, but this should never be your primary source of attracting clients. If it is, you’re just one Google algorithm update from losing your main source of income.

What’s the alternative?

Depending on the product or service you offer, you should try and deliver your message to your ideal customer demographic with targeted ads and active client attraction strategies, such as hosting webinars, attending networking and live events, and actively seeking referrals.

2- You’re chasing after the wrong clients
Despite your best efforts, your well thought out and perfectly executed business plan will count for very little if you’ve been putting all your energy into enticing the wrong people. In other words, if you’re chasing after the wrong clients, you’re going to have a tough time landing the right ones.

You need to have a very good understanding of the service you provide and what kind of person will benefit from it the most. Say, for example, you run a fitness coaching business. Ideally, you should look for clients who:

Need your help
Are motivated and ready to be coached
Have the highest chance of seeing positive results with your program
Stephen Ayinde , Top Nigeria Market Intelligence Analyst, explains how you need to find “not just any clients, but the right clients. The ones who are thrilled to work with you. Who understand that you’re unique and different from anyone else in the marketplace. Who show up coachable, decisive, and resourceful. Who do the work, get the results, and make you look like a rock star.”

Visit our WhatsApp catalog.

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3 – You’re not priced effectively
One of the hardest things to do in business is to view your own product or service objectively and set a fair price for what you offer. Clients will purchase your service if they deem it to be valuable; if they don’t, they will look elsewhere.

However, contrary to what you’re probably already thinking, this doesn’t always mean that you’re overcharging for your product. Undercharging for your service is one of the most common sins that service professionals are guilty of, and it can prove disastrous for your business in many ways; here’s why:

Lower prices mean you need to find more clients. This leads to you becoming overworked and delivering a lower quality service to your clients
You feel undervalued and may be less enthusiastic about your work
You have less revenue, which means you can’t afford to invest in essential business tools that could help propel your business forward.
The key here is to price yourself intelligently. Granted, this is easier said than done, but it’s vital you get it right. There’s a sweet spot to every product or service, and it’s imperative you find it. It’s usually far more likely that you’re undercharging your service, which will have a profoundly negative impact on your business in the long run.

Look at your competitors and how they’re priced. How do you match up to the standard?. Is your target market particularly price-sensitive, or could you raise your prices without scaring them away?

In summary
More often than not, the reason you’re struggling to find new clients is due to internal factors rather than external. The more honest you can be with yourself about your business, product, or service, the better.

If you’re stuck in a rut, switch to a new marketing campaign to try and actively pursue clients. Have your ideal client in mind and tailor advertisements directly towards them, highlighting how your business solves their problem.

Admittedly, all of this can be a lot to take on board. If you feel like you need assistance in order to take your business to the next level.

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*14 Ways to Find Customers*

*By Stephen Ayinde* .Top Nigeria Market Intelligence Analyst.

What’s the hardest thing about starting and growing a business? For many small businesses, the answer is finding clients or getting customers. Customer acquisition is particularly difficult if your marketing budget is limited. Here are 14 time-tested strategies to help build your customer base.

Finding customers is one of the most difficult challenges for startup and established small businesses.

Having a great product or service that you’re sure many people will need isn’t good enough. Customers won’t find you, your store, your website, or your Facebook page just because you start a business. You have to go out and find potential customers and clients.

In fact, customer acquisition needs to be an ongoing focus for most businesses. Even successful businesses will have customers or clients who stop buying for one reason or another. Those customers have to be replaced just to keep your business on an even keel.
‼️‼️
*14 Ways to Find Customers for Your Business*


When a business is small, finding ways to bring in business usually falls on the business owner’s shoulders. But business owners often have little experience in marketing or selling. If you’re a startup or an existing business that’s looking for more ways to grow your customer base, these strategies could help.

�1. Develop a plan for customer acquisition
The secret to creating a successful acquisition plan is to know who would make the ideal customer. If you sell to businesses, consider what department is most likely to buy your products or services, and what individual (what level of responsibility) would be the one to determine the specific purchase requirements. (Make some calls if you don’t know!)

Determine how long the buying cycle is. Is buying your product a decision that can be made quickly by a single person? Or are you selling something that has a long buying cycle, possibly involving multiple individuals?

Next, think about how the typical buyer normally finds products or services like yours. What circles do they travel in? Are they active in social media? Who are they likely to listen to? Where do they look when they want to buy your type of product or service? What could you do to get referrals and recommendations from those sources? Write all this information down and look for patterns. Then, to get more customers, plan ways to put yourself and your information where the people in your target market can find it when they’re ready to buy.
��
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�2. Look for and follow business prospects on social media.
Don’t try to sell to them on their social media feeds. Instead, try to develop relationships with potential customers. Retweet or comment on their posts. Mention them if appropriate in your own social media posts (for example, “@campaign.ng gave a terrific presentation on retail security at today’s Chamber meeting”). Your goal: to get known and seen as a friend. Selling is a lot easier when you sell to people who feel like they know you.


�3. Be sure your website and social media pages make it easy for visitors to know how to reach you.
Better yet, give them a reason to give you their contact information. An offer of a free newsletter, a free guide to something related to your industry, or a coupon can all be good devices to use for lead capture. Then follow up regularly on those leads.

�4. Go door-to-door if you sell to homeowners.
Sure, a lot of people won’t answer their doorbell or will tell you they’re not interested. But if you’re already doing work for one or more homeowners in a neighborhood, canvassing the homes nearby may land you some new business without spending another penny on advertising.

�5. Use coupons and special offers to attract customers.
Everybody loves a bargain. Offer a discount to new customers on their first purchase. If you sell products or services that need to be purchased repeatedly, consider making that first discount contingent on the customer signing a contract for a year of service.

�6. Give a little to get a lot.
To acquire new customers, you need to build trust. And one of the best ways to do that is to give away free samples of your product and ask the recipients to tell their friends if they are pleased. Or, if you’re a consultant, give away some free advice. This could be in the form of a newsletter that contains news or tips and hints, or it could be a free consultation during which you provide just enough information to help the client scope out their project and know that you have the ability to handle it.

�7. Work your personal network.
Ask your friends if they know of people who can use your services or people who may know others who could use your services. If your pricing structure will allow it, offer friends and business associates a finders’ fee for referrals that turn into jobs.

�8. Put your business name, phone number, and website address on anything that you can.
If you’re in a service business that uses vans or trucks, your name should be on all your vehicles, so that people who see you servicing others in their neighborhood can quickly spot how to contact you. It should be on any products and/or labels on your products (whichever is practical). Have magnets made up with your name and phone number and attach them to appliances you repair, or hand them out to customers and prospects. The more people who have your name and contact, the more customers you can acquire.

�9. Study your successful competitors.
Where do they advertise? Where do they network? What tactics do they use? What works for your competitors may work just as well for you.

�10. Use multiple small ads instead of one big one.
If most people in your type of business advertise in print to bring in customers, consider doing the same. But don’t plan on making a big splash with one large ad. Plan smaller ads to run over a long time in the same publications that your competitors advertise in.

�11. Test pay-per-click (PPC) and other online advertising.
To keep costs down, target your ads so they reach people who are similar to your most likely prospects, and target them so they only show up in the geographic region you service. (Example: women between the age of 40 and 55 who live in Lagos, Abuja.) Set daily budgets and monthly budgets, and check your account frequently the first few days you set it up.

�12. Claim your place in Google Business Profile.
While you’re at it, be sure to list yourself (and make sure your website address is correct) in any directories you qualify for. Chambers of commerce and other local business groups often have member directories in which you can list your contact information and website URL.



�13. Ask for feedback when prospects don’t buy.
Did they find a product that better served their needs? Did they decide they don’t need the product at all? Did they just postpone their buying decision? Did they find it difficult to place an order on your website? Use what you learn to make needed changes and watch your sales start to grow.

�14. Realize there is no one path to success.
Sales often happen because prospective customers hear about your products and services in several different ways and from several different sources. The more often they hear about you, the more likely they are to consider what you have to offer when they’re ready to buy.

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�‼️
*Buyer Personas: The Secret to More Real Estate Sales*

�

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*11 BUYER PERSONAS* �


For a quick property sale, it is important to understand the different types of buyers and which of these your home will appeal to.

In the competitive real estate market, agents need to have an advantage when selling a property. Getting in the mind of the perfect buyer and figuring out who they are and why they would want to buy a specific home is key.

Sellers and agents therefore need to establish and understand the persona of the buyer they are dealing with which will assist in determining the needs of the buyer and how they should be approached. We take a look at some buyer personas and what they entail.


1. Move-Down Buyers ��

• High net worth professionals who are looking to downsize from their larger homes after they have retired or their children have moved out.

• They are generally selling their luxury homes and buying smaller, pared-down homes that are easier to maintain. They’ll appreciate plenty of amenities and easy access.

• These buyers will enjoy being in a quiet location that offers easy access to parks, trails, coffee shops, and restaurants.


2. First-Time Buyers �1️⃣

• Middle-class families who are looking for a foot in the door to home ownership based on affordability.

• These buyers are looking for a comfortable, liveable home and are likely to be drawn to homes with large gardens that provide plenty of room for gardening and space for children to play.

• Generally, want at least two bedrooms and two full bathrooms to accommodate expanding families and room for visitors to stay.


3. Move-Up Buyers �☝️

• Professionals who want to trade their existing homes for larger, more luxurious houses due to a change in income, new baby or marriage.

• They are looking for a home that allows them to live the lifestyle of their dreams.

• Their must-have features include modern kitchens, luxury bathrooms, and a pool and will appreciate modern, high-tech design.


4. Luxury Buyers �✨

• High net worth individuals or international professionals who may have several homes.

• They are happy to spend the money needed to secure a home that offers luxurious amenities such as heated floors, open floor plans, chandeliers, and large bathrooms.

• Often look at many homes before committing to a specific location and may have a long list of requirements for their new home.


5. Investor Buyers ��

• High net worth real estate investors who specialize in buying and selling homes. These buyers often have many homes in the area and want to purchase another home to flip or rent to middle-class families or professionals.

• When it comes to purchasing a home, these buyers are receptive, sharp and attentive, although they are generally also thrifty and savvy.

• For an investor buyer, one of the most important traits a house can have is a good location at a decent price.


6. Retail Buyers ��

• This is the average home buyer who is in the market to purchase a primary residence.

• They are buyers who have access to finance or enough money saved up to purchase a property for cash.

• An important aspect of this type of buyer will be the home’s price and their level of affordability as well as the proximity to their work and amenities such as schools, medical facilities, and shopping centres.


7. Buy-to-let Investors ��‍♂️

• A property that can generate revenue while it appreciates in value over the long-term is the main concern for this buyer.

• They are looking for a secure permanent investment that will be relatively low maintenance, for instance, sectional title units that require little or no renovation and can be rented out immediately to start earning income.

• In some cases, they are also looking for larger homes that can be rented to upmarket tenants or students in a commune set-up.


8. Rent to Own ��

• Is normally a buyer who wants to buy but is not ready to do so yet.

• This buyer typically has credit issues and will need time to fix it up in order to qualify for a loan.

• This is also called a lease option buyer.


9. Fix-and-flip Investors ��

• Full-time property investors looking for a property that is selling substantially below the market norm in a specific area.

• This type of investor will be looking for a property in need of renovation that they can restore and sell in a reasonably short period of time for a return on investment.

• They are looking for the lowest prices because their rehab costs are higher than most other buyers.


10. Relocation Home Buyer �✈️

• This buyer is rock solid and qualified to buy.

• They know they only have a limited amount of time to find a property so they want to see as many houses as they can.

• They want a professional to help find them homes and show them as many as possible.


11. Young Millennial Buyer ��‍♀️

• These buyers do not necessarily rely on seasons and school schedules to purchase homes. For this group of buyers, the market is on at all times.

• They are very active buyers, and most importantly millennial want suburbs that feel like a city, they are fully connected, visual and will view listings at any time of the day.

• Most of these buyers prefer seeing homes that appeal to them on their own time.


In summary, it is of vital importance that expertise and time are spent on the pre-marketing of a property, to ensure the best results.

Which type of buyer is your favourite to work with?




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Building a funnel is the key to a successful campaign. Not only for your Instagram and Facebook campaigns but for all your marketing campaigns. It’s about targeting the right audience with relevant content so you can convert people who are unaware of your brand into paying customers or any other desired goal.

�️��

Step 1: How to create your Facebook & Instagram funnel
�️��
Let’s quickly grab the basics. A funnel looks like a upside-down pyramid with different layers. There are a lot different setups but in this blog we will use a basic three layered funnel.


�️��
Layer 1: Not Aware

Potential customers who are not aware of your company but are potentially interested in your products or services


�️��
Layer 2: Aware

People who are aware of your company but currently don’t have any actual need for your products or services

�️��
Layer 3: Direct Leads

People who are aware of your company and currently looking for your products and services





�️��
How to Target the Right Audience for Facebook & Instagram Advertising?

�️��

Building a funnel is the key to a successful campaign. Not only for your Instagram and Facebook campaigns but for all your marketing campaigns. It’s about targeting the right audience with relevant content so you can convert people who are unaware of your brand into paying customers or any other desired goal.


�️��
Step 1: How to create your Facebook & Instagram funnel

Let’s quickly grab the basics. A funnel looks like a upside-down pyramid with different layers. There are a lot different setups but in this blog we will use a basic three layered funnel.
���️
Layer 1: Not Aware

Potential customers who are not aware of your company but are potentially interested in your products or services
���️
Layer 2: Aware

People who are aware of your company but currently don’t have any actual need for your products or services
�️��
Layer 3: Direct Leads

People who are aware of your company and currently looking for your products and services
How does the Facebook & Instagram funnel work?

Now you know what a funnel looks like it’s time to explain how it works. Just by looking at the Facebook & Instagram audience funnel you could have guessed it has something to do with volume. You’re right about that, and it’s one of the most important things to know.



�️��
The first layer of people who are not aware are the largest group. This could literally be anyone in the world. However, targeting everyone in the world is very expensive and will not help you at all, so we’ll learn you how to break that into pieces you can work with.
�️��
The bottom layer with the lowest volume has the highest conversion rates. That same group also carries the highest value or Return on Ad Spend (ROAS) as we call it.


�️���
The big secret about building your Facebook & Instagram funnel

The big secret about building a funnel is creating personas. Personas are the building blocks of your funnel. Create personas for every layer in your advertising funnel. A persona is a group of people who share the same behavior, these personas define who your audience is. A persona could be all pregnant women between 25 & 35 who are living in Lagos and want to buy baby clothes.

�️��

Layer 1: Persona X

The first layer, people who are not aware, is the most time consuming to prepare. We’ll have to think carefully what the answer is to this question:
�️��
‘How do people potentially interested in my product look like and behave?’
�️��
Think about everything: where do they live, what age they have, what interests them, women or men, which brands or products do they already have or buy? Another great source of Persona X is your own existing customer base. Use an export of email addresses or mobile numbers to create a Look a Like audience.


���️

Layer 2: Persona Y

You’ll have to find the people who already know you. Facebook & Instagram offer two easy tools to build Persona Y: Custom Audiences & Page fans. You can use your existing customers to create a Custom Audience. Secondly you can use your page fans.
���️
Facebook’s custom audience tool is very powerful and supports far more options then just emails. Here is the complete list:

E-mail
Mobile phone numbers
Mobile app users
Facebook IDs
People who have viewed your videos
���️
Layer 3: Persona Z

Welcome to the last stop before conversion! This is your low hanging fruit here. These are the people who are aware of your company and are currently looking around to buy a product or services like yours. Facebook has excellent tools to reach out to these direct leads.
���️
The first and most used tool is called Website Custom Audience. By implementing a Facebook Custom Audience pixel on your website, Facebook can track the pages users view and retarget those users when they’re on Facebook or Instagram.
���️
Product Audience is similar to WCA as in that you can also retarget users but this time the users are indexed using a list of all your products in your catalog and Facebook keeps a log of which products they’ve viewed. Using a product audience, you can show customers similar products based on the ones they’ve already viewed.
���️
By using these two tools you can target people who are at this very moment looking around and considering to buy a product from your company. Needless to say that this is a very important group and has a huge potential value. Big difference with Persona X is that this audience has a much lower volume. Which again makes sense. The good thing is that you won’t be needing huge budgets to target them.
���️
Step 2: How to create relevance with your social content strategy

Relevancy is the match between what your are trying to tell your audience and what your audience wants to hear. Relevancy is really important because in a split second it triggers your audience to pay attention to what you are trying to sell through your ads. The key to relevancy is to know who’s your audience.
�️��
Desire is the second important ingredient, because who doesn’t want to optimse their Facebook and Instagram budget campaigns without lifting a finger? Everybody! You see what I did right there? You want to show your audience something they want, something they need, something they desire. You can talk about plain USP’s here, but you can also try to talk about feelings.
�️��
Exclusivity is the third important ingredient. Because after you have presented a relevant ad which matches the desire of your audience a potential customer could still say: Why should I buy this product from you and not from your competitors? You need to create exclusivity so the potential customer wants to stick with you.
�️��
Urgency is the last optional ingredient. You don’t always have to use urgency but in the right moment it could be a great call to action and animmediate lead generator. For example: this is a limit time offer, you have to claim it before twelve o’clock.

�️��

Step 3: How to measure and optimise your Facebook & Instagram advertising campaign

With your funnel blue prints and ad creatives in place, you’re now ready to publish your campaign! You can’t be better prepared than this. As soon as it is running you can’t just let it run unattended (unless you’re using TNA’s hyper optimisation which does all of these steps automatically).

I use the bottom up optimisation approach which means that we start optimising at ad level. The reason for doing this is that sometimes some ads inside an audience are performing really bad and are pulling the average down. Just by switching these ads off often leads to an improvement for the audience’s average. �️��Use this 3 step plan to get the most of any campaign.



Test and optimise your creatives

As said before don’t start with just one ad. Run multiple creatives and test them all. If you are doing this manually make sure to run a maximum of one or two ads at the same time per audience. Rotate these with other variations based on time, for example every day another set of variations. (Alter this strategy to your own liking and situation) Soon enough you’ll see which ads are performing best. Turn these back on when you have tested all your variations and optionally create new ones based on your learnings so far.
Shift budget between audiences

Like most advertisers your budget is probably limited. So you want to invest it as good as 1 possible right? You can start off by assigning each audiences a proportional piece of your
total budget. Take into account the size of your audience to achieve this. Now when your
campaign is running you’ll notice that some audiences are simply outperforming others.

If you can get more results by increasing the budget of one audience by lowering the budget of another, go ahead and test it out. Continue this during your campaign to find the best investment possible.
Split audiences in smaller niches groups

After some time of running and optimising your campaign you’ll want to open up your reporting tool and start making breakdowns to see where you’re results are coming from. Breakdowns are a great way to literally break down your general campaign statistics in smaller pieces to see where your results are exactly coming from. Use breakdowns like: gender, placement, age and device. Using these will show you were your sweet spot is. Use these learning to create new versions of your audiences for even better results and keep digging to get the most out of any campaign. Sometimes it is good to do this in a new version of your campaign as a completely new test. This allows you to compare different versions of your campaign later.

�️��

Test and optimise your creatives

As said before don’t start with just one ad. Run multiple creatives and test them all. If you are doing this manually make sure to run a maximum of one or two ads at the same time per audience. Rotate these with other variations based on time, for example every day another set of variations. (Alter this strategy to your own liking and situation) Soon enough you’ll see which ads are performing best. Turn these back on when you have tested all your variations and optionally create new ones based on your learnings so far.
Shift budget between audiences
�️��
Like most advertisers your budget is probably limited. So you want to invest it as good as 1 possible right? You can start off by assigning each audiences a proportional piece of your
total budget. Take into account the size of your audience to achieve this. Now when your
campaign is running you’ll notice that some audiences are simply outperforming others.

If you can get more results by increasing the budget of one audience by lowering the budget of another, go ahead and test it out. Continue this during your campaign to find the best investment possible.
Split audiences in smaller niches groups
�️��
After some time of running and optimising your campaign you’ll want to open up your reporting tool and start making breakdowns to see where you’re results are coming from. Breakdowns are a great way to literally break down your general campaign statistics in smaller pieces to see where your results are exactly coming from. Use breakdowns like: gender, placement, age and device. Using these will show you were your sweet spot is. Use these learning to create new versions of your audiences for even better results and keep digging to get the most out of any campaign. Sometimes it is good to do this in a new version of your campaign as a completely new test. This allows you to compare different versions of your campaign later.

https:///c/2347034641008

What is Restructuring?

Restructuring is an action taken by a company to significantly modify the financial and operational aspects of the company, usually when the business is facing financial pressures. Restructuring is a type of corporate action taken that involves significantly modifying the debt, operations, or structure of a company as a way of limiting financial harm and improving the business.

When a company is having difficulties with making the payments on its debt, it will often consolidate and adjust the terms of the debt in a debt restructuring, creating a way to pay off bondholders. A company can also restructure its operations or structure by cutting costs, such as payroll, or reducing its size through the sale of assets.

KEY TAKEAWAYS

Restructuring is when a company makes significant changes to its financial or operational structure, typically while under financial duress.

Companies may also restructure when preparing for a sale, buyout, merger, change in overall goals, or transfer of ownership.

Following a restructuring, the company should be left with smoother, more economically sound business operations.

Understanding Restructuring

There are numerous reasons why companies might restructure, including deteriorating financial fundamentals, poor earnings performance, lackluster revenue from sales, excessive debt, and the company is no longer competitive, or too much competition exists in the industry.

Call or chat Stephen Ayinde.
Top Nigeria Market Intelligence Analyst.
Founder :push.com.ng
Business Restructuring Services .
07034641008

�️���️

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Harvard Will Never Open Brain �But Open Your Eyes �️

Mindset is very important in marketing.

*The real estate business is fiercely competitive.* A staggering 80% of new real estate firms fails within the first four years and one of the main reasons why is that they are unable to market themselves effectively.
��️
Check these :30 real estate Marketing ideas will get you more leads ,build your brand ,get prospects to trust you,enabling you to close far bigger deals.

Let's begin!

Strategic Focus
Your strategic Focus is the most crucial aspect of your real estate Marketing plan. It's viral that you nail this before you start
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1. *Target a particular Niche.*

People have no shortage of real estate brokers and agent to choose from. So how do you become their first choice? By specializing in a particular Niche within the broad domains of residential or commercial real estate .

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Focusing on a niche gives you several advantages.

✔️Your Marketing messages are targeted towards a specific audience and are therefore far more impactful.
✔️You can dedicate your limited time and resources to building your expertise in one niche .
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However,before using this Strategy,you should be familiar with your audience.it's best to pick a niche in the real estate industry whose audience share the same interest with you .For example -if you have the Dispora .you can help people Dispora find their future home .

2. *Know Your Audience*

How do you ensure you meet your clients expectations?
Know much about your target audience as possible .
This is an important driver of succeeding in one particular Niche .
This is especially vital if you are planning to get into the luxury real estate market.

The better you understand your potential buyers,the easier it will be for you to grasp their needs and give them what they want .you need to spend substantial time developing an in - depth knowledge of your audience's lifestyle,habits and needs .
This will also help you emotionally connect with you clients ,build your relationship with them and earn their trust.

*Partnership and Team .*

Successful businesses never built by individuals. They require partnership and teams.

3. *Co- list with Other Realtors.*
By co - list with other agents and brokers you can ensure you will get enough leads to survive .by receiving important referrals that you otherwise wouldn't have access to .if you are concerned about giving away half your profit to other Realtors, remember that you will get the same in return.

*Consult PushDigitals for Over 42,000 Nigeria Real Estate Direct Contact Leads For Networking* Marketing Within Real Estate Sector.call or reply back to order for Lead Contacts.

4. *Hire a Marketing Team Member/Virtual Assistant.*

Executing any marketing plan will require time,and you will never have enough of it .You will never have enough time to do adequate marketing and service your clients at the same time .
So go ahead and hire an employee ,or a part- time virtual assistant if are on a budget.
Consult PushDigitals One On One Online Virtual class on Digital Marketing Exposure For Marketing Staff & Team .

*Showcase Your Properties in Style .*
5. *Hire a Pro Photographer*
Photos are an essential component of real estate marketing materials .89% of all homebuyers believe photo are useful during their decision-making process.
You can take the DIY route and shoot photos on your own ,but there's nothing like professional photographs to make a great first impression on your potential buyers.
Impressing through your marketing materials, enourages people to call you or attend an open house.

InvestHub use expert photographers who utilize advanced techniques and lighting to showcase a picture- perfect house that clients will love .

6. *Take Your Audience on a virtual Tour .*

*Get More Leads From Your Website.*

According to the NAR in a Digital Age 2017 Report,95% of your target audience has now way of knowing that you even exist .

Having a website is the foundation of building an online presence.
But that's just the beginning.
This section will give you plenty of marketing ideas about how to get more leads from your website.

7. *Design a Compelling Website UI*

Outdated websites can turn off most potential buyers ,so even if you already have a website ,consider giving it an overhaul.

Real estate websites have to achieve three things three things:
✔️Impress visitors with beautiful design
✔️Make it easy to find information through intuitive and simple navigation.
✔️Prompt potential clients to take action and call you .
Your website design reflects your brand and therefore the design should be in sync with values you want to depict to your target audience.
Hilton& Hyland a leading luxury real estate brokerage ,has an incredibly sophicated design and beautiful property pages.
Ensure that homebuyers can browse through your listings with ease .Add important information such as price, specifications,etc.

You don't need to hire an expensive web designer. You can create real websites very quickly with placester.

8. *Make Your Pages Conversion- Centric .*
Your real estate website only has an average of 8 seconds to convince visitors to stick around longer . That's why your site's home page should be simple and visually appealing.
But more importantly,design your pages to entice potential clients to take action.

9. *Add a Home Evaluation Widget to Your Site.*
10. *Create a FAQ page*

11. *Add Live Chat to Your Website or Integrate WhatsApp* Chat link .

12. *Keep Client Testimonials*

13. *Optimize Your Website for Mobile Devices*

14. *Google Analytics.*

Google Analytics is a free tool that helps you see the number of visitors your website is getting, as well as which pages are most popular and corresponding sources of traffic . You can use this information to sey content publishing targets for your real estate brokerage ,as well as which channels are working for you and focus on those.
For example - if you want 400 leads in a month ,you need to see what contents is converting your visitors on your website and social media.

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15. *Content Marketing and SEO.*

Content Marketing is all about providing relevant and useful
information to visitors so that they begin to view you ad a credible source . In the long run, it's one of the most cost- effective ways to get quality leads with an online presence.

16. *Create Eye - Catching Infographics.*

People love visuals, which is why Infographics are so popular . Infographics are a great way to depict useful information and statistics in an easily consumable format that people enjoy viewing and sharing on social media.

17. *Publish Free eBooks.*

Give your readers valuable insights about real estate buying and selling process .
Have landing pages on your website that allow users to gain instant access to these E- books by entering their contact details .Users can receive a wealth of information and you can gather leads .

18. *Improve Your Search Rankings ( SEO)*

Before people can visit your website, you have to make sure they find you on Google and other search engines. That's why you need to do SEO ( Search Engine Optimization) to get your website and blog articles to rank higher In Google searches.

This where you blog posts make a difference. Do in - depth research of keywords that people use to search for real estate properties or brokers and agents online and then write articles focused on those keywords. Ahrefs or Moz are SEO tools that can help you select the right keywords to target as well as keywords you should include in your article ,so it ranks higher in local searches .

This real estate marketing strategy is essential when you have a large volume of competition in your neighborhood and you need to stand out in search engines.

Both the Ahrefs and Moz blog are vast resource hub to brush up on your search engine optimization skills.

Then you can take of nairaland forum and jiji classified as well in Nigeria .

*Promote Yourself on Social Media*

Social media can get you plenty of leads - organically as well as with ads.it's also a valuable supplement to other marketing efforts such as content marketing.

19. *Invest in Facebook Ads .*

Facebook ads gives you the ability to serve ads to a niche audience based on different parameters such as age ,gender , region,interest and more .

20. *Get a Larger Audience with Instagram.*
Instagram is a great platform for engaging with millennials.
Younger millennials might not be buyers ,but they look for places to rent ,so don't ignore this platform. Moreover , Instagram post also have a higher engagement rate than Facebook.
�
21. *Create a Listings Catalog With WhatsApp Business*
And share your links .
�
*Use Video to Attract a Larger Audience.*

It's no secrets that videos are way more appealing than photos. Here's how you can use then in online marketing.
�️
22. *Create Amusing Viral Videos*

Real estate marketing shouldn't always be serious. The most off - the wall Strategies are often the most effective.
So why not get creative with your Strategy?

If you can capture someone's attention with a funny yet insightful clip ,you can reach a larger audience through social shares.

Building Your Brand.
®️
23. *Design an Awesome Logo*
Hire a professional designer to create a suitable logo for your brand
Your logos should indicate your niche , so it's important to align it with your target audience.

24. *Engage Your Audience with Emotional Storytelling Methods.*
While designing your marketing collateral and messages,think in terms of selling a lifestyle, not a listing.
Don't just write down every features of the house . Connect relevant features with the specific needs of their clients. Talks about opportunities new homeowners can experience In the neighborhood.

Storytelling builds an emotional connection with your audience .
The more relatable the story ,the more trust you create .

Optimize Your Listing.
25. *Optimize Your Google Business Page*

Your Google Business Page listing can make your company appear on the first page of Google search results.Becomr A Local Leader has a step by step Google Business Page Guide that can help you improve your local rankings.
�️

*Offline Real Estate Marketing Ideas.*

Yes , Offline still works! So don't rely solely on online marketing.

26. *Organize Local neighborhood Tours .*
Sometimes ,it's best to engage with audience personally . A great way to do that is through neighborhood Tours.

There is no way better of showing off your expertise and connecting with prospects than being out in the field .
The next time you organize an open � house , potential buyers who have joined your yours will be far more inclined to attend.

27. *Send Personalized Postcards for the season*
Connect with your prospects during the festive seasons via postcards .unlike Digital Marketing Strategies.
Direct mail is more tangible.
Prospects notice a postcard more frequently around the house and are more likely to take action.
As a result,postcard marketing rate has a conversion rate of 5.7%,which is twice as effective as digital marketing.

28. *Distribute Door/Gate Hanger*
29. *Strategically Place Your Billboard /Flyer Advertisements.*
�
*Build a Stronger Relationship with Your Clients.*
✔️
*Real Estate Sales is all about relationships.*
Here are few ways to build stronger ones

30. *Ask for Referrals.*

31. *Write a Heartfelt Note*

Connect with your Clients the old fashioned way with just pen and paper .
�️
*Conclusion* .
Getting more leads and closing bigger deal requires executing a disciplined Marketing process. Pick a few real estate marketing tips from this article and start rolling them out . What other marketing strategies have worked for you ?
�
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SEGMENTATION TO REACH THE TARGET MARKETING.

I. INTRODUCTION
Segmenting" is a marketing term for dividing up your audience into groups according to particular
criteria. The members of each group have at least one important factor in common with the other members of
the same group, and that factor sets them apart from all the other groups.


The criteria that you use to determine your groups should have some relationship to how they'll respond to your

message.


Segmenting will help determine how you deliver your message as well as its content.

If we return to the youth violence reduction campaign referred to in the introduction, we can see several ways

the different segments we need to address could be separated.


"Youth" might be broken down into gang

members and non-gang members, for instance, or into under-16 and 16-and-over. Your segmenting choices
would depend on how different the messages might need to be to reach particular groups.


II. MARKET SEGMENTING

Market segmentation enhances your ability to figure out the four P's of marketing: product, price, place, and
promotion. The different segments of your target population:
 Need different products
 Are willing to pay different kinds of prices in time, money, or effort to make the behavior changes
 Can be reached in different places through different media outlets, or only through personal contact, or
only through third parties
 Will respond to different types of promotion.



III. SEGMENT THE MARKET

Marketers in general choose their segmenting criteria from one or more of five general categories:
demographic, geographic, physical/personal history, psychographics (related to beliefs and values), and
behavior.

1. Demographic. Demographic characteristics have to do with people's vital statistics, the sort of information
you might get from census figures, your local town planning office, tax records, and other public documents.
Some of the demographic categories you might look at are:
 Gender
 Age
 Marital status
 Family size
 Ethnic/racial background
2. Geographic. This one's simple: it refers to where people live. Often, that's an important factor in reaching a
targeted group. Besides country, region, and state, there are some other geographic divisions you might use:
 Area or county
 Locality, if rural
 City or town
 Area or neighborhood of a city or town.
 City block
3. Physical/personal history. This category includes the physical and medical characteristics and personal
experiences that groups of individuals have in common that may influence their responses to social marketing.
Some of these include:
Physical disability.
 Family history (including abuse, medical history, alcoholism, etc.)
 Risk factors for diseases or for social conditions (Abused children are more likely than others to
become abusive parents, for instance.)
 Current physical and/or mental health status.


4. Psychographic. Psychographic characteristics are those that fill out demographic ones with people's

lifestyles, beliefs, and values. Demographics may tell you about someone's income; psychographics

tell

 you what she thinks the government should do with her taxes. Some psychographic characteristics

that might interest a social marketer:
 Political views, including both party affiliation and the radical-liberal-centrist -conservative-rightist
spectrum.
 Values and moral system.
 Social attitudes, touching on such issues as homosexuality, welfare, abortion, etc.
 Environmental awareness and attitudes.
 Health consciousness.
5. Behavior. For a commercial marketer, behavior means behavior in relation to the product she's trying to sell:
brand loyalty, how people decide to buy a certain product (its price, its quality, its reliability, its brand name),
how they'll use it, whether they've bought it before, how much they know about it, etc.


SIX-STAGE MODEL

A six-stage model was proposed to describe people's positions, from complete lack of awareness to having
incorporated changes into their lives:
 Knowledge about the problem. The first step is knowing that the problem exists. There has to be
awareness before there can be any movement toward change. The level of someone's knowledge may
have a lot to do with whether or not he's willing to think about changing his behavior.
 Belief in the problem. Once people know about the problem, they have to believe there is a reason
they should be concerned about it. That often means understanding how it applies to them personally.
 Desire to change. People have to decide that there's a reason that they or the situation have to change.
Many people, for instance, know that smoking is a health issue, and that it is important to individuals
and society, but still aren't ready to quit themselves.
 Belief in one's ability to change. Those reluctant smokers in the paragraph above have to believe they
can quit before they'll make an effort to do so.
 Action. At this point, individuals have resolved the previous four issues, and are ready and able to do
something about the problem.
 Ability to maintain the change. Once someone's taken the appropriate action, it's still not all over. If
the action was personal - quitting smoking, for instance - that action has to be maintained over time to be effective.

IV. EVALUATING THE SEGMENTS
Once the target markets have been segmented, they can be evaluated according to criteria which have
emerged from work in both (social) marketing and health promotion/health education. While there is some
variation between marketing texts, the four requirements most commonly accepted as necessary for effective
segmentation
 Measurability: Can we determine the size of the segments from available data?
 Accessibility : Can we access and provide products/services to this group?
 Substantiality: Is this segment large enough to be “profitable” – how many people, what percentage of
population?
 Action ability : Can programs be designed to attract and service this segment?
ADDRESSING THE TARGETED SEGMENTS
Commercial marketers usually see themselves as having three choices, depending upon their needs and
resources : undifferentiated marketing, differentiated marketing, and concentrated marketing.
1. Undifferentiated marketing
Undifferentiated marketing is the practice of developing one message aimed in the same way at
everyone you want to reach. In the early days of TV, particularly, most commercial campaigns were run this
way. A single ad, or a series of similar ads - often humorous - would saturate the airwaves for weeks or months:
That's the up side. The disadvantages of an undifferentiated campaign lie in trying to create a message and
presentation that will speak to everyone on some level.


2. Differentiated marketing

Differentiated marketing can be very expensive, both in time and effort and in money. In addition to
the energy needed to create a different message and presentation for each segment, there are the costs of
producing and distributing all these different messages. Even if the campaign is a local one, involving mostly
volunteer labor and ideas, it will require a serious investment of resources.
On the other hand, differentiated marketing, if done well, can be extremely effective at reaching exactly the
groups you want to reach, and motivating them to make the changes you're working toward.


3. Concentrated marketing

Deciding whom to target in a concentrated campaign depends upon what the goal is. If you're trying to
change perceptions in the community, you might target those who are most influential. If you're trying to deal
With the spread of a problem, you might want to target those who are most ready and most likely to change their
behavior as a result of the campaign.
Concentrated marketing has the disadvantage of ignoring many segments that may be affected by the issue or
may be helpful in bringing about the desired changes in the community. It chooses to cover one small piece of
the total market extremely well, but at the expense of ignoring a large portion of the community.
V. KINDS OF DIVISION
Some other kinds of division also require different kinds and/or forms of messages . Some of the segments
to think about include:
 Education and social class:
In our supposedly classless society, these are almost the same. People who grew up as lower or working class
become middle class almost automatically if they graduate from college. Even if they work at blue-
collar jobs, they retain a different sensibility than those with no college background, and are apt to
respond to different kinds of messages.
 Language: If different segments speak different languages, or speak in different slang, they need to
hear your message in the language in which they're most comfortable, or in straightforward standard
English that they can all understand.
 Culture: Different cultures may dictate different messages, even if their languages are the same. The
message and its presentation have to conform to the expectations of the culture if you expect people to hear it.

Offensiveness: Some people judge a movie, for instance, on whether or not the people in it swear a lot,
or whether it includes sex scenes. The nuances of plot and character are lost in their outrage over
particular words or actions. Comprehensive family planning, involving birth control and the possibility
of abortion, can be seen by devout Catholics and Orthodox Jews as insulting to their religious beliefs.
 Levels of awareness: Those who are sophisticated about the issue may find a simple approach
insulting, or may ignore it as obvious. By the same token, those who know little about the issue can be
confused and alienated by complicated explanations or arguments.
 Levels of affluence: You may want to ask more affluent people for contributions, while you pitch a
message requesting volunteer time or help in spreading the word to those who have less money to offer.
VI. EXAMPLE
Coca-Cola takes every customer as a target and potential who is thirsty. All age groups are being targeted
but the most potential is the age group from 18-25 that covers around 40% of the total age segment.
Age: The target market for Coca-Cola is based on age. The audience of Coca-Cola is youngsters or youth. It
has a wide range of targeting. It ranges from the age of 15-25 and reaches to 40.
Gender: Their targeting is not based on gender but the results show that both genders like this product and use it
Coca-Cola segments the Nigerian market with a percentage ratio of 68% females and 32% males.
Life style: busy lifestyle( face shortage of time) and mobile generation. Family; dependent on their family.
Occupation; students and family oriented people.
Nature: Fun lovin and entertainment loving.
Socio Economic Status: Upper lower and lower class.
Coca-Cola serves its products using mass market techniques.
Geographic segmentation Internationally : Coke segments its products country wise and region wise. The
most important thing is the taste and quality. It varies according to the taste and income level of the people in
that country. Third world countries are given low quality and taste


VII. CONCLUSION

Segmentation is the tool that enables to identify different groups of customers, and provide the best
possible products to meet individual requirements. The market consists of different consumers with differing
needs. Understanding segmentation enables us to maintain a Number 1 value position. can see differences
between existing one. Market segmentation is important not only for creating consumers but also for satisfying

them. Market segmentation helps match

 market opportunities to the resources of the corporations and

enables them to face market competition effectively. It raises marketing efficiency through proper adjustment of
marketing mix for each market segment. Market segmentation is one important element of modem marketing management.

Get Everything you need to know about how to Identify potential customers and reach out in Nigeria.
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Founder & Market Intelligence Analyst
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On WhatsApp:
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For one on one Marketing solutions to market your business in Nigeria.

For Alternative Marketing Nigeria business.
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Meet Stephen Ayinde
Top Nigeria Market Intelligence Analyst.
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104 Marketing And Sales Terms Every business owners Should Know



Marketing and Sales Terms You Should Know

A/B Testing

Bounce Rate

ClickThrough Rate (CTR)

Direct Mail

Ideal Customer Profile (ICP)

Key Performance Indicator (KPI)

Lead Qualification

Pay Per Click (PPC)

Return On Investment (ROI)

Top of the Funnel (TOFU)

Have you ever been in a business meeting or on a sales call, and the potential customer or business associate uses a marketing term that you just don’t understand?

In order to get the results you want – converting more prospects into customers and increasing your revenue – you have to know what you’re talking about.

Or at least sound like you do!

Having a handle on these words and phrases will allow you to confidently speak with customers, vendors, your sales team, and your marketing partner.

Here are 104 marketing and sales terms that you should know.

1. A/B Testing

Testing two versions of a webpage, email subject line, landing page, CTA, etc. to see which one performs better.

2. Advertising

Putting a spotlight on a product, service or business through paid broadcasting – print or digital.

3. Analytics

Tracking data and creating meaningful patterns from it that inform future marketing endeavors. The data can come from website traffic, conversions, social media, etc.

4. Annual Recurring Revenue

Repeating income for one calendar year. It’s often subscription-based revenue. You may see it referred to as ARR.

5. Artificial Intelligence

A computer, machine, or software system or process that can mimic certain aspects of human intellect. 

AI programs may be able to display image perception, reasoning and voice recognition.  

6. Baseline

The starting point from which comparisons are made for analysis, performance improvement, forecasting and strategy creation.

7. Blogging

Originally, the term was web log or weblog and eventually...blog. Individuals, small businesses and even large corporations write articles, commentaries, and the like, publishing regularly on their website. A primary component of the inbound marketing method, blogging helps to drive website traffic, builds thought leadership and authority, and drives leads.

8. Bottom of the Funnel

A stage in the buying process, this happens last  – when leads move through the top of the funnel (identifying a problem), the middle (shopping for solutions), and finally, to the bottom, where they’re ready to buy. At this stage, leads are interested in a demo, a call, or a free consultation.

9. Bounce Rate

The number of people who land on a page of your website and leave without clicking on anything before moving on to another page on your site.

10. Brand

Anything that brings about awareness of a specific product, service or business while separating it from other establishments.

11. Brick and Mortar

This is a business that has a physical store instead of or in addition to an online store.

12. Business-to-Business (B2B)

Describing a business that markets  – or sells – to other businesses.

13. Business-to-Consumer (B2C)

Describing a business that markets and sells to consumers (think Apple).

14. Buyer Persona

A summary of your ideal buyer, based on market research, data and hypothesis. The representation helps marketers define their ideal audience and it helps salespeople determine lead quality.

15. Call to Action (CTA)

This tells your audience what action you want them to take. For example, “Buy now, get a quote, join today.”

16. Churn

The percentage of customers who cancel a product or service or leave within a specified time period. 

17. ClickThrough Rate (CTR)

This number shows the people that move through your website or marketing campaigns. It’s actually the “clicks” or actions prospects take, divided by the total number of actions people could take. Hence, the name “clickthrough rate.”

18. Cold Calling

Approaching prospective clients by phone or face-to-face without having ever had any interaction with them before.

19. Cold email

Using email to interact with a prospect with whom they’ve had no prior contact. 

20. Comparative Advertising

The type of advertising in which a company makes a direct comparison to another brand, firm or organization.

21. Content

Information created to inform, educate, or influence a specific audience.

Content may be released in the form of text, image, video, or audio.

22. Content Management System (CMS)

A program that manages all of the aspects of creating content. These may include editing, indexing, navigational elements, etc.

23. Conversion

This is one of the most important aspects of your ecommerce business. This is where you turn a visitor into a customer.

But it may not be an actual purchase. It could be subscribing to your email list, filling out a contact form, or requesting a quote.

Of course, it may be a placed order, too.

24. Conversion Path

The path, or course of actions, a prospect will go through to eventually become a lead. These events can include a call to action, lead form, thank you page, downloadable content, etc.

25. Conversion Rate

Percentage of people who take a desired action, such as filling out a form, registering, signing up for a newsletter, or any activity other than just browsing a web page.

26. Corporate Identity

All symbols, colors, logos, etc., that make up the public image of an organization.

27. Cost Per lead (CPL)

The total cost marketing pays to acquire a lead. It is an important metric to keep track of and it influences your Customer Acquisition Cost (CAC).

28. Cost Per Click (CPC)

An advertising metric that marketers use to determine the amount they will pay for ads based on how many clicks the ad receives.

CPC is used most often with Google Adwords and for Facebook ads.

29. Cost-Based Pricing

A strategic form of pricing intended to cover the expenses of running your business.

30. Customer Acquisition Cost

A measurement that allows you to assess the cost of scaling up your business.

It can be calculated by dividing the time and money spent on customer acquisition for a specific period of time by the number of new customers gained.

(Money + Time Spent)/Number of New Customers

31. Customer Loyalty

When a consumer is a repeat buyer of a product, service or brand.

32. Customer Relationship Management (CRM)

Software that helps you organize all of your marketing and sales activities, including storing contact information, tracking emails, storing deals, and more.

33. Cyber Monday

This is the Monday directly following Black Friday. For an ecommerce store, this is the day with the best/most deals and sales, and, typically, the heaviest flow of traffic.

34. Dark

A term used to describe a prospect who no longer responds to any type of communication.

(Example: Ms. Jones went dark.)

35. Deal Closing

A prospect agrees to purchase a product or service and completes a sales transaction

36. Decision-Maker

The person in a position to make the final choice about buying a product or service.

37. Demographics

A specific profiling aspect that takes into consideration age, gender, income, family life, social class, etc. It’s often used in segmentation or for focal points in marketing and advertising strategies.

38. Digital Marketing (Online Marketing)

Marketing to a target audience solely via the internet. Could be email marketing, content marketing, etc.

39. Direct Competition

Competitors that provide the exact same services as your establishment or firm.

40. Direct Mail

A means of advertising communication that reaches a consumer where they live or their place of business, through the mail, often based on demographics and/or geographical location.

41. Direct Marketing

Dealing Directly with the ‘end user’ rather than a third party or a middle man. Also can be seen as directly communicating with your primary target audience. Can come in the form of advertising, marketing or communications.

42. Discovery Call

The very first call with a prospect. The purpose is to find out if they’re a good fit to work with your organization.

43. Ebook

Also referred to as a lead magnet, ebooks are generally a piece of longer content designed to generate leads.

44. Ecommerce

The means of selling products digitally on the internet.

45. Email List

This is generated from several sources, including users who have signed up, opted in to a free offer, or have shown an interest in your ecommerce brand in another way.

46. Email Marketing

Promoting your products and services by engaging with your audience via email.

47. Engagement

Keeping prospects and customers interested in your brand and invested in your success with the understanding that it’s to their benefit, as well.

48. Engagement Rate

A measurement of likes, shares, comments or other interaction a particular piece of content receives.

49. Evergreen Content

Content that is valuable to a reader today, in 5 years and in 10 years. This “evergreen” content is timeless, offers the highest-quality information and offers huge SEO benefits.

50. Forecasting

A prediction of marketing and sales trends that are likely to occur in the future.

This forecast is based on historical, quantitative, and qualitative data.

51. Friction

Any aspect of your website that is hard to understand, distracting or causes visitors to move on from your page.

52. Geographic Segmentation

Segmenting a group of audiences based on where they live or where they are located.

53. Hashtag

A keyword phrase, written without spaces, with a # in front of it.

It allows you and your audience to interact and converse about specific topics on social media.

54. Ideal Customer Profile (ICP)

The type of customer who meets all the criteria you’re looking for in a prospect. In other words, your perfect client.

55. Inbound Marketing

Advertising your company via content marketing, podcasts, video, eBooks, email broadcast, SEO, Social Marketing, etc., rather than paid advertising.

56. Infographic

A type of content that is visual in nature, making complex information easy to understand and digest.

57. Internal Marketing

Efforts to offer a marketing plan to individuals and executives within your own firm to gain their approval and/or support.

58. Keyword

A specific word or phrase that describes the content of a webpage.

It should always align with your target audience.

59. Key Performance Indicator (KPI)

A means to measure the performance of various factors, from employee functions to marketing tactics. Tracking KPIs will help your organization achieve its goals.

60. Landing Page

A page on your website that houses a form that prospects will fill out and exchange their personal information for a lead magnet or free offer (such as an ebook, demo or consultation).

61. Lead

An individual or a company that has shown interest in one of your products or services. Could be either a MQL (Marketing Qualified Lead) or an SQL (Sales Qualified Lead).

62. Lead generation

Activities with the purpose of generating interest about your product or service.

These activities may include content marketing, advertising, referrals and partnerships.

63. Lead Nurturing

Engaging and building relationships with potential customers through a variety of marketing techniques. 

64. Lead Qualification

Determining whether a client fits your organization’s vision of the ideal customer.

65. Lifetime Customer Value

A prediction of the net profit attributed to the entire future relationship with a customer.

66. Loss Aversion

Refers to the psychological idea that people feel more negatively about losing money than they do about the prospect of getting money.

67. Margin

The profit gained from a product or service after all expenses for selling that product or service are covered.

68. Marketing Automation

This is the tool that lets you “automate” your marketing campaigns. Through lead nurturing, behavior-based strategies and more, you can use marketing automation to send the right marketing messages to the right people at the right time.

69. Marketing Qualified Lead

A lead that is ready to be handed over to the sales team. An MQL has had some sort of positive interaction with the company, such as a discussion, downloading marketing products, etc., that deems them worthy to move to the next level of the sales funnel.

70. Market-Based Pricing

Similar to competitive based pricing in the sense that this type of pricing is based off of the streamlined/current pricing for a specific product or service within the same industry.

71. Market Development

The act of taking an existing product or service to a new market.

72. Market Penetration

A strategy used to sell more of an existing product within the current markets it is being sold.

73. Market Research

High-intelligence research and development of a specific industry for the betterment of sound business decisions.

74. Marketing

The process of identifying, anticipating and satisfying customer requirements in a profitable way.

75. Monthly Recurring Revenue

The amount of income produced each month from subscriptions to your products or services.

76. Middle of the Funnel (MOFU)

The stage of the sales funnel which a buyer enters after they have identified a problem.

This is the point at which you position your business as the solution to their problem.

77. New Product Development

The creation of a new product that involves research, development, product testing and launching.

78. Niche Market/Business

A very specific segment of a market in which you are trying to meet the needs of that market.

79. Onboarding

This term can refer to introducing a new customer or client to your services or products, or it’s used to describe assimilating a new employee into your organization.

80. Offer

This is an asset that you’ll offer prospects on a landing page. The offer is designed to help you generate leads, and they can include everything from a webinar, ebook, checklist, template, demo and more.

81. Pay Per Click (PPC)

A method of advertising on the internet where you only pay when someone “clicks” on your ad.

82. Personal Development Plan

Developed for individuals who are looking to evaluate their S.W.O.T. analysis to plan their future achievement and success.

83. Point Of Contact (POC)

The representative who is the decision-maker/facilitator for their organization in terms of marketing and sales.

84. Portfolio

A series of case studies that provide proof of value to potential customers.

85. Public Relations

A series of media releases, conferences, social images, etc. that make up and maintain the reputation of an organization and its brands.

86. Qualified Lead

A lead that is qualified meets your company’s criteria, or buyer persona attributes, and is more likely to buy. A marketing qualified lead meets marketing objectives, while a sales qualified lead meets sales objectives.

87. Research and Development

The process of discovering and developing new products and services.

88. Responsive Design

A website that changes based on the device the consumer uses. Mobile, laptop, and desktop devices offer different views of a website, and responsive design accommodate for each view, without having to build separate websites for each one.

89. Return On Investment (ROI)

A way to measure the profitability of the investment you make in marketing, sales, etc. If the ROI on an investment is negative, it generally means you’re losing money on that endeavor. 

Measuring the ROI on marketing efforts is a savvy way to ensure you’re putting your money into the strategies that bring results.

90. Referral

A prospect or lead generated from someone who may be interested in what the salesperson is selling.

91. Relationship Marketing

Establishing relationships with the intent of developing a long term association with a prospect or potential customer. This strategy is much less expensive than gaining new customers.

92. Sales Funnel

The entire sales process as a whole – from prospect to paying customer – and all marketing, advertising and sales processes in between.

93. Search Engine Optimization (SEO)

A method to increase a webpage’s performance in web search results. By tweaking elements on a webpage (there are on-page and off-page SEO factors), you can move a webpage up on a search result “page.” Marketers generally want to get their website page to appear on page 1 of a search result, ideally at the very top of the page. SEO elements include keywords, title and image tags, links, and more.

94. Smarketing

The integration of sales and marketing.

It improves the skill sets and knowledge of both teams.

95. Social Media

Platforms like Facebook, Twitter, Instagram and Snapchat that help users connect. Marketers use these networks to increase awareness, grow their customer base and achieve business goals.

96. S.W.O.T. Analysis

An internal study often used by organizations to identify their strengths,weaknesses, opportunities and threats.

97. Target Marketing

A group of customers toward which a business has decided to aim its marketing efforts and merchandise.

98. Top of the Funnel (TOFU)

Whereas Bottom of the Funnel (BOFU) prospects are in the ready-to-buy stage, TOFU customers are at the initial stages of the buying process. They are looking for answers to a problem they just realized they are having. Marketers create TOFU content that help prospects identify the problem and leads them to solutions.

99. Unique Selling Proposition

A factor that differentiates a product from its competitors, such as the low cost, the quality, etc.

100. User Experience (UX)

The experience a user has with your brand/website, from the moment they discover you, through the purchase and beyond  – where customers become advocates.

101. Value Statement

A description of your company’s top priorities and how those translate into marketing and sales initiatives.

102. Viral Marketing

A method of product promotion that relies on getting customers to market an idea, product or service on their own.

103. Website

A series of webpages that are connected, beginning with a homepage and generally includes other pages like “contact,” “about,” and “services.” Serving an individual or organization, your website should be strategically designed to attract visitors, convert users into leads and then turn leads into customers.

104.Workflow

A series of emails designed to nurture leads. A powerful marketing asset, you can use workflows to engage leads, learn more about prospectselistamucselistamucmm

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Visit our WhatsApp catelog page

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����
*How to Trigger Urgency*
in Your Marketing Copy
�Offer Something People Want
�Urgency only works if your product or service is something that people actively want to begin with.
�Set a Deadline.
�Create Scarcity.
�Use the Right Words.
�Offer a Bonus Incentive.
�Write Powerful �Subject Lines for Your Emails. ...
�Use Numbers.
�Use Warm Colors.
�customize Your Offers.
�Keep Pressure On

*The Takeaway*
If you want to sell more, boosting the sense of urgency in your marketing is the way to go.

Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.

As with many other techniques, urgency is best used in moderation.

Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously.

Instead, focus on periodically offering great deals that really are limited.

���.

*2ND Half Year Offer* By

push.com.ng. presents the Alternative Business Marketing School on (e - Courses).Same Value most business school like Harvard at affordable cost :

*We Have More Offerings To Grow Your Business*

�✍️✍️

Acquire the necessary skills to win Nigeria market ,Marketing world is so broad and our Do- it - Yourself (e-Course) will open your eyes and give you the marketing Skills you need to make things happen offline and across social media channels online to generate and increase ROI.



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���





��

Did you know that : SMS messages have a *98% Open rate compare to 20% of emails* ,48% of links in text messages are locked vs 2% to if emails and SMS messages have� *209%Higher response rate than phone emails or Facebook..*



��

Half Year Buckle Up Offer :From Stephen Ayinde.

����

Founder & Market Intelligence Analyst:at: https://push.com.ng



���

Terms & Conditions:



When Order Alternative Business Marketing School on E-COURSES. For Cost of *N16,999* Just Today Limited Slot 24hours.And Get All Lagos contacts well sorted.



Or Get Alternative Harvard Schools e-courses Folder Directly into your mail Box For Just today For Cost of N5000.

For Abuja Business Owners Reply back for Abuja package .



�️�️



If You having Issues With Google Ad,Facebook , Instagram or you wish to take advantage of SMS Marketing to trend and reach out to perfect segments in Nigeria?







We'll give you top line revenue of your digital marketing with few key takeouts to help improve your sales strength away.







Learn From Basic With Detailed on e-Courses (



1.Essential of Marketing.N2000



2.Introduction to Advertising.N1000



3.Ad Psychology.N1000



4.Segmentation targetingand positioning.N5000



5.marketing insights from A to Z 80 concepts every manager needs to know,N2500



6.Buyer persona.N2000



7.Geo fencing location based Marketing



8.Search engine marketing .N1500



9.How to setup Google ad account N4000



10.Facebook ad manager account to run a profitable ad on Facebook across Instagram.N3000



11.WhatsApp business catalog Marketing,N1000



12.Landing page marketing.N2999



13.Content Marketing .N5100



14.Solution to disabled /restricted issue,re- active your ad account manager Facebook ultimate guide to find profitable customers alternative payment solution to card declined or not verified issues for Nigeria advertiser.and other.



Get 1-14 e-Course material Folder



With Free Download Of Lagos Gsm Phone Numbers database sorted by Streets (6.5million Entries ) occupation status,age,gender,locations on Excel format

For Just only :16,999.

24Hours offer .



For other Special request call or chat on

Get Up To 500,00O Business Contacts From Various Business Sectors : *For Segmentation Targeting And Positioning* Marketing:For Your Choice Lead.



https:/2347034641008











Instagram:@campaign.ng



Facebook :airview business School







Best Regards



Stephen Ayinde.



https://push.com.ng

Visit our WhatsApp catelog page

https:///c/2347034641008

Kindly Private chat me on Whatsapp .07034641008

���Hello, Sir or Madam.

push.com.ng. presents the Alternative Business Marketing School on (e - Courses).Same Value most business school like Harvard at affordable cost :
*We Have More Offerings To Grow Your Business*
�✍️✍️
Acquire the necessary skills to win Nigeria market ,Marketing world is so broad and our Do- it - Yourself (e-Course) will open your eyes and give you the marketing Skills you need to make things happen offline and across social media channels online to generate and increase ROI.

Download *Alternative Do - It - Yourself Business Marketing School On E- courses* In Single Folder And Get Lagos Free Contacts Database Well Sorted For SMS Segment Target.


���


��
Did you know that : SMS messages have a *98% Open rate compare to 20% of emails* ,48% of links in text messages are locked vs 2% to if emails and SMS messages have� *209%Higher response rate than phone emails or Facebook..*

��
Half Year Buckle Up Offer :From Stephen Ayinde.
����
Founder & Market Intelligence Analyst:at: https://push.com.ng

���
Terms & Conditions:

When Order Alternative Business Marketing School on E-COURSES. For Cost of *N16,900* Just Today Limited Slot 24hours.And Get All Lagos contacts well sorted.
For Abuja Business Owners Reply back for Abuja package .

�️�️

If You having Issues With Google Ad,Facebook , Instagram or you wish to take advantage of SMS Marketing to trend and reach out to perfect segments in Nigeria?



We'll give you top line revenue of your digital marketing with few key takeouts to help improve your sales strength away.



Learn From Basic With Detailed on e-Courses (

1.Essential of Marketing.N2000

2.Introduction to Advertising.N1000

3.Ad Psychology.N1000

4.Segmentation targetingand positioning.N5000

5.marketing insights from A to Z 80 concepts every manager needs to know,N2500

6.Buyer persona.N2000

7.Geo fencing location based Marketing

8.Search engine marketing .N1500

9.How to setup Google ad account N4000

10.Facebook ad manager account to run a profitable ad on Facebook across Instagram.N3000

11.WhatsApp business catalog Marketing,N1000

12.Landing page marketing.N2999

13.Content Marketing .N5100

14.Solution to disabled /restricted issue,re- active your ad account manager Facebook ultimate guide to find profitable customers alternative payment solution to card declined or not verified issues for Nigeria advertiser.and other.

Get 1-14 e-Course material Folder

With Free Download Of Lagos Gsm Phone Numbers database sorted by Streets (6.5million Entries ) occupation status,age,gender,locations on Excel format
For Just only : 12,600.
24Hours offer .

For other Special request call or chat on


https:/2347034641008





Instagram:@campaign.ng

Facebook :airview business School



Best Regards

Stephen Ayinde.

https://push.com.ng
Visit our WhatsApp catelog page
https:///c/2347034641008