��� Yesterday was awesome!!!

It’s always great chatting to #martwaynealumni and yesterday's BWM #19 was super fun - as always �

So lately many people have chatted my inbox asking for assistance with starting out and growing their fashion businesses. So I thought why not bring 2 awesome #martwaynestudents to talk about their own experiences starting from scratch. And then you can ask all the questions you wish!

So click the link below to watch the replay of my conversation with @mazinofashions and @golah_ as we all shared our experiences in starting a fashion business from scratch! #martwaynestudentsrock

https://www.instagram.com/p/CQzQJugn6a_/

It was really fun catching up with both of them!
Join me next week Thursday, same time! 8 pm WAT. Tag someone! Invite someone! It will be awesome!

4 Important Sources You Need To Create
Your Buyer Persona[center][/center]

Now that you know what a customer persona is, what you need to include, now let’s talk about how you can get the information you need.

Fashion is very dynamic and consumers are definitely using more clothes for a less period of time, Why you may ask?

Simply because they have more options!!! And are more informed, so if they don’t feel a brand connects with them, they just find another! So you want to start your research from your customers.

You could consider;

Surveys
Interviews
Digital Channel Analytics
Sales Data
Customer Reviews/ Feedbacks
Now let’s discuss 4 of these sources



#1 Surveys :


If for instance, you are trying to introduce a new service or modify your branding, policies, etc sending a survey to people in your database will help you know the opinion of your audience even before you embark on the project.

These could give you insights into how to go about the project when to launch the new concept or even place it on hold.

Gap Inc. for instance introduced a new logo in 2010, only to receive some backlash from the consumers and within one week, the logo was pulled down.

Perhaps if Gap Inc. had conducted a survey, the money spent on re-branding could have been invested into something more profitable.


#2 Interviews:

Conduct an interview with people who will be willing to give you insights into the questions discussed in (this article). Such people may include; Your existing customers, old customers, as well as people you suspect might be your customer.

Doing this will be accurate and help you to truly know your audience.


#3 Digital Channel Analytics:

Virtually all digital channels have analytics in them, which can enable you to study what is happening on your website. Google Analytics, for instance, can show your the following details:

Demographics Overview
Age range to target...

CLICK THE LINK TO CONTINUE READING
https://martwayne.com/how-to-create-your-buyer-persona/

Don't forget to join Our Business Webinars every Thursday, @ 8 pm WAT, live on Instagram where Professionals share fantastic tips and tricks to help your business grow.

How Can Digital Pattern Making Transform Your Business?


Did you read my last post? If you didn’t, click HERE to read it. This post is a sequel to BNM #16. I had the privilege of hosting Tochukwu Chukwuma, Creative Director of Toyadinma. My first interaction with 3D was with Tochukwu in the most unlikely places.

I had asked her about what she would like to discuss at the webinar, and these were her words:


[center]‘I like discussing Fashion as a tool to empower not only people but a nation. The capacity that lies within us when we are not only consumers but creators. We tear things apart and discover how things work and how to apply them.

I believe this is what technology does for us. It has opened possibilities to us. It helps us think in detail and in larger scales. Most importantly it enables us to work efficiently, effectively, and be more productive in our process of garment production starting from the idea to sketch, textile sourcing and manufacturing, through sampling, laying, cutting, finishing using technology.


The full cycle of the creation of a garment is fully revolutionized in a new way by infusing tech. The time is now for us all to start looking within at our workflow and explore better, effective, and efficient methods through tech in fashion.’
[/center][/b][i][/i]

I totally agree that now is the time for you as a Fashion Business Owner to leverage technology to enhance your business.

Click the [b]LINK below to listen to our discussion on how you can adopt 3D pattern drafting and what it can do for your business

https://martwayne.com/how-to-use-technology-in-your-fashion-business-bnm-17/


Join our live webinars on Thursdays, 8 pm WAT. https://www.instagram.com/martwayne/?hl=en

Also, visit our YouTube Channel to get the full playlist of our business podcasts and webinars.

Who Is Your Ideal Customer?
 

Your Ideal Customer avatar is also known as a customer persona is simply a representation of your potential client. Knowing your ideal customer will help better understand how to communicate with them. Thus, enabling you to create a Fashion line that is tailored to solve their needs. Whether what they need is comfortable clothing or a corporate lady look.

Perhaps they just want to identify with you as a luxury brand. Whatever the case is, a complete customer profile helps you create a personalized service.

How Detailed Should a Bio Persona Be?

It should be as detailed as possible. It's not enough to say your customer avatar is a married woman that wants to look sweet sixteen. I mean that’s part of it, but not all!

It should be as detailed as giving your customer avatar a name, identifying the demographic details, interests, behaviour, location, e. t. c

How Do You Create  Buyer Persona?

Surveys
Interviews
Digital Channel Analytics
Sales Data
Customer Reviews
Feedbacks 

Your customer Avatar can be more than, depending on how big your brand is, thus understanding your customers will help with segmentation and personalization.

This then leads to the Importance of Creating a Customer Avatar 

1. Creating a bio persona helps you not only to sell your clothes to the right people but also helps you sell the right experience and feelings. You communicate your value proposition better.

2. It makes you understand the appropriate content to create on your social media platforms.

3. A customer Avatar also gives you insight into your Buyer’s journey, i . e what buying stage are they?

4. It makes you understand the audience you create during your Facebook ads, google ads, e. t. c

5. Having an appropriate audience will make it easier to create a look-alike audience, thus more brand awareness.

[center]CREATING A BUYER PERSONA- Information to Include;[/center][/b]

[b]Demographics

-Age range
-Gender
-Location
-Marital Status
-Family lifestyle
-Annual Income range

------------CLICK THE LINK BELOW TO CONTINUE READING-------------
https://martwayne.com/fashion-business-how-to-create-your-ideal-customer-avatar/

How well do you know your customer? Share with us in the comment section. 

Join Our Business Webinars every Thursday, @ 8 pm WAT, live on Instagram where Professionals share fantastic tips and tricks to help your business grow.

Why You Should Adopt Digital Fashion In Your Business

Digital Fashion ,amongst the many disruptions of technology in the fashion industry gained a lot of traction during the COVID -19 pandemic.  Though not a new concept, it definitely gained more awareness in a bid for fashion brands to adapt to the current global situation.

Thus, more brands were open to adopting digital methods of prototyping, virtual runways, amongst many other benefits. Let’s have a overview of what digital fashion really is.

What Is Digital Fashion?

 Digital Fashion is the visual representation of clothing built using computer technologies and 3D software, thus serves as an interplay between digital technology and couture.

By Wikipedia.

It is the manufacturing of clothes with the use of pixels as against fabrics. The advent of covid-19 has created a new normal in the fashion industry and digital fashion has provided a means to cope with some of these changes. Consequently, increasing the possibilities of building a more sustainable brand

Just as in the traditional design process, digital fashion also needs to be translated from design, to the pattern, sewn, and then simulated to view the outcome.

In episode 16 of Business Webinar by Martwayne, we talked about digital pattern making. Why it's a better approach compared to the traditional pattern drafting.

Take, for instance, you run a garment factory, the more jobs you have means, you need to get more tailors/ pattern makers. This could translate to spending more time, money, whether it is direct or indirect. You agree with me, right?

What if there was a way to cut down these expenses and even shorten the sampling time. Well, I can tell you for free that with digital pattern making, this is possible.

---------------------Click the video below to watch the full episode of BWM #16.---------------------


https://www.instagram.com/p/CQPEP2FHweS/


Digital Pattern making can give better control of your production process, you can see the overall look of the design in real-time. You can even decide to just focus on digital pattern making, virtual sampling, etc.

In episode 18 of BNM, I talked more about the applications to use as well as examples of fashion retailers already making waves with this technology.

Did you enjoy reading this article? , share your thoughts on digital pattern making with us in the comment section.

Join our live webinars on Thursdays, 8 pm WAT. 

Also, visit our YouTube Channel to get the full playlist of our business podcasts and webinars.

CLICK HERE TO READ THE FULL ARTICLE

----------------------https://martwayne.com/latest-technology-used-in-garment-industry-digital-fashion-bnm-16/

What Are The Strategies To Increase Online Sales?



Have you read my previous article on 10 strategies to increase online sales? If you haven't, then HERE is the link.  In today's article, I have discussed 5 more strategies for online sales.

LET'S GET TO IT!!!!!
 

6. Influencer Marketing
 

Another strategy to increase your online sales is collaborating with an influencer.

You have to realize that people no longer depend on or trust TV ads, more so, not every fashion brand can afford that. Consumers want a form of proof that can make them trust your brand. Hence the more reason you need to pick the right influencer.  

The right influencer communicates with the right crowd. 

Some influencers get money or your products in return for their services. Yeah, it might seem like an expensive investment, trust me, it pays off when done correctly.

7. Target Look-alike Audience On Facebook Ads
 

This is actually one of my favorite strategies. I find it really fascinating and more importantly, yields tremendous results.
Targeting look-alike audience on Facebook ads simply means Facebook can place your ads in front of Facebook users that are similar to the audience you have created on Facebook. Thus Facebook uses the data you already have to expand your reach.

You will agree with me that it is an inexpensive way to increase your brand awareness right? 

---------------------CLICK THE LINK BELOW to continue reading-----------------------

https://martwayne.com/strategies-to-boost-your-online-sales-quickly/

 Now that I have shared all the 10 strategies, which one would like to start with? Share with us in the comment section.  Don't forget to join our live webinars on Thursdays, 8 pm WAT. 

Also, visit our YouTube Channel to get the full playlist of our business podcasts and webinars.

Have you watched episode 13 of Business Webinar by Martwayne? If you haven’t, then CLICK HERE. Today's article is a continuation of the "HOW TO INCREASE SALES ONLINE". Here I shared 10 strategies to boost online sales, especially as a small business owner.

But before we fully dive in, What is online marketing?

"It is simply the practice of leveraging web-based /digital channels to promote a brand’s products to its ideal target audience"

Such channels may include; social media platforms, emails, an optimized website, digital advertisement (Facebook ads, Twitter ads, google ads, e.t.c). Online marketing in the Fashion business, if done appropriately, can help brands position their products in front of their ideal target audience, at the right time and in the best way. 

Therefore, working with a marketing strategy will ensure the effectiveness of the online marketing tools adopted by a brand.

So, let’s get to it.

Here are 10 online strategies  you can adopt in your
Fashion Business.

1. BUILD A BUYER PERSONA

Without a clear picture of who your target market is, there is no way to accurately answer the WHO, WHAT, and HOW i.e Who needs your product, what problems do they have? And how you will solve it. Thus, you need to go beyond describing your target market as a working-class mum that loves to look classy. No that is not enough. You need to consider demographics, behavior, objectives, and goals.

This will help you write the copy of the appropriate sales that will make them convert to customers.

2. STYLE GUIDE
 

Creating a style guide in your social media platforms, blog posts and even emails is a good way to engage your audience. This will enable them to understand how to combine your clothes and also consider buying an extra depending on how creative your style guide is.

Tik-Tok videos, for instance, go viral easily on Instagram provided it is creative and engaging. A short fashion film is also another way to communicate with a fashion guide. 

3. SEO SALES COPY AND CONTENTS 

If you haven’t been thinking about ranking on Google, then now is the best time to start doing that.  Check out this article on SEO ranking factors by Optinmaster. One of the best ways your target audience will know you exist is via google search. Hence the reason to ensure your website is fully optimized.

Okay before I share the remaining strategies, which of the strategies discussed above would you start with?

Share with us in the comment section and then the link below to continue reading...

https://martwayne.com/10-strategies-to-boost-sales-online/

Don't forget to join our live webinars on Thursdays, 8 pm WAT. 

Also visit our YouTube Channel to get the full playlist of our business podcasts and webinars.

HOW DO I PLAN MY WEEK AS AN ENTREPRENEUR?

A new Monday approaches, you feel stressed out because you’re not prepared at all. At the end of the week, you feel frustrated because you couldn't accomplish much. Can you relate?

During any given time, you will likely have a lot on your plate, especially as a business owner. And it’s easy to get so overwhelmed and bogged down that you’re not sure where to start. You may miss deadlines, send out items for delivery late and mess things up. And listen: It’s OK to make mistakes. We’re all human.

But, honestly, a lot of times, situations like that can be avoided by doing one very simple thing: planning out your week ahead of time rather than winging it. 

Why you should plan your week
 

[/b]Simply put, as a business owner, planning your week in advance helps you block out time for the most important and urgent things in your business, and personal life. We cannot discuss planning your week without talking about time management.

You can lose money and may or may not get it back, but when you lose time, there really is no option, it is gone and gone for good.

I do not dispute the fact that we are humans, so sometimes things might not go exactly how we have planned. Hence, the reason to give room for unforeseen circumstances. The more reason we should delve into time management a bit. To plan your week appropriately, you need to be able to place your activities in either of these 4 quadrants, this will help you prioritize while creating your to-do list. I will explain better later in this article.

[b]--------------------------------CLICK THE LINK BELOW TO CONTINUE READING-----------------------

https://martwayne.com/planning-your-week-as-a-business-owner-why-how/

Do you plan your week ahead of time? Has it been helpful? Share with us in the comment section.

How To Effectively Promote Your New Fashion Brand 

To stand out in the crowd, you need to figure out effective ways to promote your fashion business. You and I know that numerous businesses keep sprouting, yet not all of them even survive the first 2 years as reported by the Bureau Of Labour Statistics as reported by Fundera. Moreover, the advent of covid -19 also contributed to the need for businesses to go digital...Well going digital has long been existing, but it increased drastically in 2020. 

As a result, e-retail sales account for 14% of retail sales worldwide, which has been predicted to increase to about 22% in 2023 irrespective of the global economic state, now is the time to start! Fashion trends are very volatile, consumers are having more options to choose from and ready to hop on the next thing. However, you can still attract your customers with the right marketing strategies.


Despite the fact that a lot of brick-and-mortar stores shut down, statistics still show that some Fashion brands made some enormous sales during the pandemic.

 Okay, let’s get on with it!

Below are 3 ways to effectively promote your fashion business, especially a new brand.

#Get Social 

Now is not the time to be antisocial especially when the bulk of your target market belongs to the millennial generation. By the way, getting social goes beyond posting content, you need to engage with your audience online. Understand what interests they have, tell your brand story in a way that resonates with them. Great quality images, videos, and start utilizing reels to grow exponentially.

Social media is active all the time, so besides posting daily, make sure you’re consistently dishing out quality and engaging content.⠀

Easy ahan

----------------------------------------CLICK HERE TO CONTINUE READING--------------------------
https://martwayne.com/3-effective-ways-to-promote-new-fashion-brand-in-2021/


Enjoyed this article? Join Our Business Webinars every Thursday, @ 8 pm WAT, live on Instagram.

Drop a comment for us, we would love to hear your take on effective ways to promote your fashion brand.

3 Tips On Managing  Cash Flow In Your Fashion Business


What is cash flow in business?

The amount of cash that passes in and out of a business is known as Cash Flow. It could be from operations, investing, or financing. Cash received in a business is known as inflows, while cash spent is known as outflows. 

The effective management of your cash flow plays a major role in the success of your business. So as much as you are trying to sort out operations, employees, and marketing, you also need to spend some time understanding the concept of cash flow as well as how to make the most of it.

Why is cash flow important for fashion businesses? 

Having said that, you might still be wondering what does cash flow have to do with my fashion business? After all, Fashion is about dishing out good designs and getting people to buy them right?... Just saying.

You have to realize that Fashion is like every other business, with many channels and sections You still have to divert funds into the different stages of the business such as design, sampling, fabric sourcing, marketing, salaries, etc.

And as a start-up brand, you can only hope all these will generate enough revenue for you to plug back in against the next collection or season. If you neglect your cash flow and refuse to monitor it, you are definitely going to run out of business, no matter how creative you are.


CLICK THIS TO LINK TO READ THE FULL ARTICLE >>>>>>>>>>https://martwayne.com/how-to-manage-cash-flow-in-your-new-fashion-business/

It gives step by step explanation of how to manage cash flow in your fashion business.

In conclusion, how you manage money in the early stages can set your business up for failure or give you a good foundation to build on. How else do you new fashion entrepreneurs can manage money? Share with us in the comments…

A thorough understanding of the buyer’s journey is an essential part of inbound marketing. You should, however, know the right content to create for your customers since the aim of inbound marketing is to draw potential customers to your digital channels.

 A Buyer’s journey is the path taken by a potential customer on his/her way to purchase a product.

The paths taken by your potential customer are somewhat similar to building a relationship. It certainly would look awkward if a guy brings a wedding ring to a first date right? He probably has to build some sort of friendship, spend some quality time with her better before proposing.

"It's similar to building a relationship with your target market so you can know when they are ready to buy your stuff. You make them aware, trust and then see you as an authority"

To create quality content for your customers, you need to know who they are, what problem they have, what you can do, and how you can help. And that is where the concept of The Buyer’s Journey comes. Before a customer decides to purchase a product, he/ she would have gone through some thought processes. Remember your customer is not just buying for the sake of buying, rather solve a problem.

At each of these stages, what your potential customer is searching the web for is different. But by understanding this path, you can position your product to them appropriately.

THE AWARENESS STAGE

Take, for instance, Stephanie loves to sew clothes but she does not seem to get it right. She's not even sure of what name to describe the problem, but she sure knows she has some challenges.

“My clothes do not fit after sewing, I don’t even know what I am doing wrong “

At this stage, Stephanie knows she has a problem with her sewing but not sure of what it is, so at this stage, she is most likely doing research on sewing mistakes beginners make,  why am I making mistakes in my sewing projects? e.t.c

This stage is the awareness stage, she is simply looking for informational resources to understand the challenge and possibly give a name to it. This is not the point to sell your fashion school to her or the sewing tools you sell. Rather, you make her understand what the problem is using different resources.

Click Here To Read The Rest Of The Article>>>>>>>>>>https://martwayne.com/the-3-stages-of-a-buyers-journey-fashion-consumer/

Enjoyed reading this article? Join Our Business Webinars every Thursday, @ 8 pm WAT, live on Instagram where Professionals share fantastic tips and tricks to help your business grow.

Making a profit is one of your primary goals as a business owner. Hence the need to decipher how to increase sales online.

With e-retail sales accounting for 14% of retail sales worldwide, which has been forecasted to increase to about 22% in 2023, we, therefore, have to come up with online strategies to boost sales as we all hope for a global speedy recovery.

According to The State Of Fashion in 2021 report, the Covid-19 pandemics has been said to step up the industry trends with shopping shifting to digital channels, and with more closure of brick and mortar stores. As a result, propelled fashion businesses to adopt digital marketing strategies to improve their presence and sales.

Beyond increasing online sales, adopting effective online sales strategies can also help businesses to increase their brand awareness and also track their sales trends in order to better understand consumer needs and deliver appropriately.

Thus, any fashion brand that intends to grow needs to be more customer-centric i.e has to have the needs of the consumer in the center of all decisions.

In episode 13 of Business nuggets by Martwayne, I had the pleasure of hosting Tobi Asehinde, the CEO and founder of Digital Marketing Skill Institute.  Who willingly shared invaluable strategies and insights into the way and how we must adopt online strategies to make more sales. 


Click here to read the full article https://martwayne.com/how-to-increase-sales-online-bwm-13/

Also share your thoughts on ways to increase online sales.

Tomorrow's Business Webinar by Marwayne, episode 14 will be off the hook! I'll tell you why!

Last year when Covid still had us by the jugular, I struck up a conversation with @dflrocks after the How to Start a Clothing Factory Webinar. And somehow the conversation moved to how her business had fared during Covid. What I heard shocked me to the marrow!

Sales were doing extremely well she told me! Her ready-to-wear sales had increased by 800%! �

How
WHAT?!!!!!

When the world was busy lamenting about Covid had done a number on us, she was busier than ever! There and then I had to continue this conversation somehow! And I hadn't even started Business Webinars by Martwayne!

So just imagine how excited I am to invite her for tomorrow's webinar! In the past few weeks, I made a decision to finally start my clothing line (about time too you might say) so I will be the first one here with my notepad to HEAR ALL! Who doesn't want to start off on the right note right?!

So people! Join me tomorrow, 10 June 2021, as I host @dflrocks LIVE on Instagram at 8 pm on the @martwayne You have to be here!

https://www.instagram.com/martwayne/?hl=en

-----------------Oh yes! Remember the post I put up about someone advising me to start paid Mentoring Sessions? It came from her! After she bought the Book & Webinar bundle of ‘How to Start a Clothing Factory’ and attending the Webinar! Although her ready-to-wear sales had increased, she still invested in the knowledge.

If you have not bought yours, click on the link in my profile now or visit www.martwayne.com/how-to-start-a-clothing-factory’.

Muchos gracias!

There is no doubt that every industry is getting smarter with technology and of course e-retail is one of the industries heavily disrupted by technology.

So perhaps you haven't been incorporating technology into your business, now would be the best time.

Statistics have shown that e-retail sales account for 14% of retail sales worldwide, which has been predicted to increase to about 22% in 2023 irrespective of the global economic state, now is the time to start!

Fashion trends are very volatile, consumers are having more options to choose from and ready to hop on the next thing. However, you can still attract your customers with the right marketing strategies.

Perhaps you are struggling with low sales even though you’ve already got a pretty nice traffic flow, and you are wondering why you have little or no conversions.

Maybe you even have an active website, yet you are not seeing changes...Well, I am here to tell you going digital is way beyond having a website. You have to understand the marketing strategy that works for your business and that is where digital marketing comes in.

Perhaps the contents you have on your website do not tally with the stage your audience is ( Awareness, Consideration, and Decision Stage).

Could it be that the Facebook ads you did should have lasted for a week for your audience to convert?

Then you need to watch this Business Webinar where I hosted Tobi Asehinde of Digital Marketing Skills Institute. Here he discussed tips and ways to create a digital strategy that can help boost your sales.

https://www.instagram.com/tv/CPG8vCKnYVR/?utm_source=ig_web_copy_link

And yes, you can visit our blog for more tips and tricks to boost your business.

https://martwayne.com/fashion-blog/

Join our Business Webinars LIVE on Instagram every Thursday @ 8 pm WAT, turn on post notification to never miss a post.

https://www.instagram.com/martwayne/?hl=en

To make #sales, someone must be willing to buy your product. And, of course, to buy the product, they must know about it. To know about it, you have to reach them somehow. And to reach your customers, you must have a strategy.

So the question becomes 'how do you create a strategy? Well, my teacher is here to teach us just how to do so!

I attended Digital Marketing Skills Institute some years ago because I was tired of service providers not providing a good service, and worse, holding me to ransom. After lots of money down the drain, I got fed up and decided to learn the basics of online and digital marketing.

I searched for a school online, registered after I gave them a small test and the rest is history.

Want to know what the test was all about?! Join me tomorrow as I speak with the Founder, Mr. Tobi Asehinde of DMSI as he teaches us how to adopt online strategies to make sales.

It will happen LIVE on Instagram on Thursday 20 May 2021 @ 8 pm WAT on #businesswebinarsbymartwayne

https://www.instagram.com/p/CPCu59DBA_Q/?utm_source=ig_web_copy_link

Block your calendars! Come with your notepads! It will be lit � ��

Many times, we are told to learn a skill in order to start a business. But the truth is, the thought is starting a business scares many people. I know this because I have had chats with some of them.

The truth is you don’t have to run a business if you don’t want to.
Just like a marriage, starting a business is not something you should rush into. It takes a lot to start and grow a business from scratch and trust me, you will be tested many times.

Are you considering starting a business?

THEN LISTEN TO THE PODCAST BELOW


https://www.youtube.com/watch?v=UkDS0EypT18

Visit our blog for tips that will help you start a clothing line or a fashion business: https://www.martwayne.com/blog​

FOCUS ON YOUR OWN RACE

Run your own race. Don't pay too much attention to other people's business that you lose focus of your own. Everyone has a different journey, hence the reason you need to clarify your business goals.

There is no doubt that you have competitors, it's okay to study them to see what you are doing and probably learn one or two things.
In fact, I like to collaborate with competitors so we can achieve better results.

As I was saying, when you become unhappy and depressed about your other people's success, without even knowing how they got there...

CLICK THE PODCAST TO LISTEN TO THE TIPS I SHARED.


https://www.youtube.com/watch?v=UBPuiVg2_tI

Visit our blog for tips that will help you start a clothing line or a fashion business: https://www.martwayne.com/blog

For many of us, figuring out how to price our products or services can be a stressful decision. Especially for start-up brands. Sometimes you are concerned about what the customers will say.

When the price is too high, they won’t buy. When it is too low, then it is at your own detriment.

As‌ ‌someone‌ ‌who‌ ‌ran‌ ‌a‌ ‌factory‌ ‌producing‌ ‌for‌ ‌designers,‌ ‌when‌ ‌I‌ ‌bill,‌ ‌the‌ ‌
The first‌ ‌thing‌ ‌I‌ ‌hear‌ ‌is‌ ‌‘so‌ ‌how‌ ‌much‌ ‌will‌ ‌I‌ ‌sell‌ ‌it?‌ ‌It‌ ‌will‌ ‌be‌ ‌too‌ ‌expensive.‌ ‌

You should also check out the unboxing video I did on Instagram, it will help you understand some of the stories I shared in this episode. ‌

Here is the link----------------------------------------
https://www.instagram.com/p/CNFo0IQh5wF/​

‌So‌ ‌while‌ ‌I‌ ‌empathize‌ ‌with‌ ‌a‌ ‌lot‌ ‌of‌ ‌business owners.......

CLICK THE VIDEO BELOW TO LISTEN TO THE FULL DETAILS


https://www.youtube.com/watch?v=jD1Wxzto6es

....it‌ ‌will‌ ‌not‌ ‌make‌ ‌much‌ ‌
sense‌ ‌offering‌ ‌that‌ ‌much‌ ‌value‌ ‌and‌ ‌then‌ ‌shortchanging‌ ‌yourself‌ ‌in‌ ‌the‌ ‌
process.‌ ‌If‌ ‌your‌ ‌business‌ ‌dies‌ ‌because‌ ‌you‌ ‌are‌ ‌not‌ ‌making‌ ‌enough‌ ‌money,‌ ‌
the‌ ‌customers‌ ‌you‌ ‌are‌ ‌bending‌ ‌over‌ ‌backward ‌to‌ ‌keep‌ ‌will‌ ‌leave!‌

Visit our blog for tips that will help you start a clothing line or a fashion business: https://www.martwayne.com/blog

HOW TO RUN A BUSINESS FROM ANYWHERE IN THE WORLD

Business Nuggets by Martwayne is a podcast series of short entrepreneurship tips that will help you kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.


Running a business from anywhere is a luxury some business owners cannot afford. You step out of the office for one minute and chaos sets in before you return.

If you spent so much time trying to make life easier for your customers, why not also consider making life easier for yourself? Luckily for you, there have been a lot of advances in communication technology. This gives you the liberty to run your business from anywhere.

Perhaps you have not put structures in place nor have you delegated your employees to manage the operations. That’s where the frustration comes in.

I, for instance, had been structuring my business such that it operates well even in my absence. Moreso, I had started moving some of my courses online even before the pandemic started.

>>>>>>>>CLICK THIS PODCAST TO LISTEN TO THE 3 TIPS THAT CAN HELP YOU GET STARTED!!!

JOIN OUR SPACE ON QUORA for more discussion.
https://qr.ae/pGtAJY


https://www.youtube.com/watch?v=hS7kIJlrN7I


It took a long time, I can agree to that. In fact, I am still working on it, but as I type this, I am not on the ground and work is still happening.

Visit our blog for tips that will help you start a clothing line or a fashion business: https://www.martwayne.com/blog​

Business Nuggets by Martwayne is a podcast series of short entrepreneurship tips that will help you kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.

How are you articulating what you are selling?
What value are you promising your customers?
What is your unique selling proposition?

Has any of your customers validated what makes your product stand out?
Okay, let me say this......

You are not in business just to sell products or services. You are selling value. Take for instance, when people come to my inbox to complain about how they are not making sales. Or ask me for sales tips.

I visit their pages and tell them instantly, I don’t know what you are selling.


>>>>>>>>>>>>
https://www.youtube.com/watch?v=eS2d8ljdjJk

It is obvious you have an item to sell, a very good one at that, but you have not been able to articulate it clearly.
what you are offering to make me part with my hard-earned money?
That is what you should be marketing to me.


Visit our blog for tips that will help you start a clothing line or a fashion business:
https://www.martwayne.com/blog

Business Nuggets by Martwayne is a podcast series of short entrepreneurship tips that will help you kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.

You Know a Lot More than You Think You Do, I can certainly tell you that for free.

You are good at an enormous number of seemingly trivial things. You just haven't realized it yet.

Perhaps it's because you haven't given yourself a chance to test the skills you have acquired.

Learning alone does not do the trick, implementing these skills is what helps you grow, it helps you to identify your strong and weak, then you can know how to improve.

>>>>>>>CLICK THE LINK BELOW TO LISTEN


https://www.youtube.com/watch?v=-Wsbb4eyVJc

Take note of the points below;

-You can’t learn it all at once so take it one day at a time.
-You won’t be perfect from the first attempt.
-Learning without implementation will neither help you grow nor develop.


As a business owner, it’s normal to be scared, in fact, it is a part of the business journey. However, you need to put in some effort to overcome your fear with positive affirmations.

Build your confidence, trust the process and never forget that you really know more than you think you do.

Take a minute to think about these business tips and let's know what you think.

Share this with someone if it has helped you.

Visit our blog for tips that will help you start a clothing line or a fashion business: https://www.martwayne.com/blog​

Business Nuggets by Martwayne is a podcast series of short entrepreneurship tips that will help you kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.

Spotting a business opportunity from a desire that comes from within you, not based on research alone has a higher chance of surviving.

However, I do not dispute the importance of research, though that alone is t not enough to keep you going and growing.

To keep a business alive and successful, the tips shared in this video will help you;

>>>>>>>>>>>>CLICK THE VIDEO TO WATCH


https://www.youtube.com/watch?v=NWZ-3-dzTLc

Visit our blog for tips that will help you start a clothing line or a fashion business: https://www.martwayne.com/blog​

ENTREPRENEUR SALARY (II )

Business Nuggets by Martwayne is a podcast series of short entrepreneurship tips that will help you kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.

Having a clear understanding of "How You Can Pay Yourself a Salary" a straight salary makes it easier to keep track of your business capital.

Instead of taking money from the business account each time you need some money, you know exactly how much company money is being paid to you every month.

In this episode, I will be sharing some concepts you can use to know how to pay yourself a salary without feeling guilty about it.

>>>>>>>>>CLICK THE VIDEO TO LISTEN


https://www.youtube.com/watch?v=tgTy5_NDFp8

Visit our blog for tips that will help you start a clothing line or a fashion business: https://www.martwayne.com/blog

ENTREPRENEUR SALARY (I)

Business Nuggets by Martwayne is a podcast series of short entrepreneurship tips that will help you kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.

In today’s episode, I will be talking about why you should pay yourself a salary from different perspectives.

If you do not know how much your business is worth, you might end up cheating yourself. As a small business owner, it is necessary to ask yourself certain questions before committing to a third party.

How much is the business owing you in salary?
How much have you invested in the business?

>>>>>>>>>TO LISTEN TO THE PODCAST, CLICK THE VIDEO BELOW


https://www.youtube.com/watch?v=IWVZAk1ISA8


Has this helped you? Share with someone and hit the thumbs up!

Visit our blog for tips that will help you start a clothing line or a fashion business: https://www.martwayne.com/blog​

Business Nuggets by Martwayne is a podcast series of short entrepreneurship tips that will help you kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.

Learn to delegate your work effectively as a business owner, You can’t do it all by yourself, you need to build a structure for your business. A structure that is convenient for you and not the other way round.

If you want to have an impact and fulfill your business goals then you need to get rid of the “I can do it all by myself mentality” and delegate!!!
So how do you delegate?

>>>>>>>>> CLICK THE VIDEO TO LISTEN


https://www.youtube.com/watch?v=-xD7YsgaK0E

You cannot fulfill your business goals alone, you need to build a team, trust them, and together you can achieve greater goals!

7 Mistakes You Must Not Make as an Entrepreneur
https://martwayne.com/7-mistakes-sign...​

Share your experience in the comment section.

Has this helped you? Share with someone and hit the thumbs up!

Subscribe to Martwayne's YouTube Channel to never miss a video.
Visit our blog for business tips that will help you start a clothing line or a fashion business: https://www.martwayne.com/blog

Built2Bill Price Calculator by Martwayne is an easy-to-use spreadsheet that helps you compute your costs and prices based on the cost-plus pricing method. It is also a cost calculator and break-even calculator. If you want to know if your price is right based on the cost-plus pricing strategy, this pricing calculator is for you.

Here is a voice note review sent from a Built2Bill user. You can read more reviews on the website https://www.martwayne.com/built2bill​ and get one for yourself. Your business will thank you for it!

>>>>>>>>>>CLICK TO LISTEN!!!!!


https://www.youtube.com/watch?v=47nin6OYBY4

Visit our blog for tips that will help you start a clothing line or a fashion business: https://www.martwayne.com/blog

Business Nuggets by Martwayne is a podcast series of short entrepreneurship tips that will help you kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.

YOUR LOCATION IS NOT A BARRIER


A Business is not defined by a confined space or its location. What makes a business is you, your team, and the product. You need to put yourself out thereby creating a digital presence. People need to know your business exists before they can patronize you.

In this episode, I shared ways to create a digital presence for your business. These were some of the strategies I adopted in my business that worked for me.

-----------CLICK THE LINK BELOW TO LISTEN


https://www.youtube.com/watch?v=XXmbPM5-XO8


The earlier you figure out the best business strategy that works for your business, the easier it is for customers to find you no matter where you are.


Below are links to some website builders.
-----------------------------------------------------------------------

Google My Business- https://business.google.com/create​
WordPress- https:///​
Wix- https://www.wix.com/​

---------Share with someone and hit the thumbs up! ---------------

Visit our blog for tips that will help you start a clothing line or a fashion business: https://www.martwayne.com/blog​

Business Nuggets by Martwayne is a podcast series of short entrepreneurship tips that will help you kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.


In this episode, I will discuss how to find new customers and increase sales in your business. These are a few tips on what I did and how I found my customers in the early days of my business. Hopefully, you will be able to pick up one or two things to apply to your business.

----------------------CLICK THE LINK BELOW TO LISTEN


https://www.youtube.com/watch?v=bFuYAMuCxoA

If this helped you, share with someone and hit the thumbs up!

Business Nuggets by Martwayne is a podcast series of short entrepreneurship tips that will help you kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.


"How many products should I start with" is a question I get a lot from start-up entrepreneurs, particularly fashion entrepreneurs.

You don't need too many products to succeed in your Fashion Business. With one product, you can focus on a working market strategy, testing the market, and targeting the right audience.

Maximize the potential of that one product you have and develop it as it grows.
Don’t be carried away by the notion that more products mean more revenue.

If you have too many products to market, take some time out, think it through. Ask yourself the right questions.

-------------------CLICK THE LINK TO LISTEN TO THE PODCAST


https://www.youtube.com/watch?v=Eb_p9O3TvZs

Answer these questions and share your thoughts in the comment section.
Has this helped you? Share with someone and hit the thumbs up!

Visit our blog for business tips that will help you grow your fashion business: https://www.martwayne.com/blog

Business Nuggets by Martwayne is a podcast series of short entrepreneurship tips that will help you kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.


In this episode, I discuss how to celebrate your little successes.

How do you celebrate success in your business?
Do you take some time to recognize the achievements you have made so far?

Being an Entrepreneur comes with can feel lonely at times. We so feel overwhelmed when faced with a huge task and become too hard on ourselves. We forget that real progress is the combination of the small and consistent steps we take to achieving a goal. At times we do not even realize that we have any success to celebrate.

What do I mean by this?


https://www.youtube.com/watch?v=8qoeA__tJYM

Where in your business or personal lives do you think you need to recognize and celebrate your small wins? Which step will you begin with?

Has this helped you? Share with someone and hit the thumbs up!

Visit our blog for business tips that will help you start a fashion business: https://www.martwayne.com

Business Nuggets by Martwayne is a podcast series of short entrepreneurship tips that will help you kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.



If you want a fast way to overcome fear in your business, you should try the business tips I mentioned in this podcast.

Entrepreneurship does not only involve starting a business, it also includes operations, management, and bear some risks.

Oftentimes, entrepreneurs find it difficult to make a move in their businesses and personal lives because they don't want to bear the risk if it does not turn out well. It’s okay to be scared but it is not okay to allow fear to cripple you from taking action or making a decision.

So you ask yourself how to start a business. You do the research and you have everything in place. But you are paralyzed by fear. The fear of how to start something new.

Well, if you need entrepreneurship motivation, this podcast is for you. Fear is a result of not being able to predict what will happen, hence you become paralyzed by the fear of the unknown and make comments such as:


--------------------------Click the link below to listen to the podcast


https://www.youtube.com/watch?v=mwWDmpb0SAk

This podcast will help you conquer the fear of starting a new business.
Which of these tips will you start with?

Visit our blog for tips that will help you start a clothing line or a fashion business:

https://www.martwayne.com/blog​

I told you it would work ��� Please show us what you made @brandingwithadedamola⁣
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Sewing does wonders. Did you know Sewing reduces stress, anxiety, depression, lowers blood pressure and reduces the effects of ageing on the brain?! Research-proven as well. I had no idea. I always promoted it as a business venture and never for health reasons. Now I know better.⁣
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You really should take advantage of the over 70% discount on our Online Pattern making Course. ⁣
⁣
I am offering the discount so people can try and heal from the events of the past few weeks. It has been quite traumatic and this way really does help.⁣
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Click on the link in my bio or visit www.paystack.com/buy/sewing-is-therapy/⁣
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Reposted from @brandingwithadedamola This past few weeks as been one hell of a roller coaster and I have been feeling really unmotivated and downcast.⁣
⁣
Since Sunday I have been having this nagging headache that just refused to go.⁣
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I tried everything to back on track but nothing was working.⁣
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Yes, I was showing up for my classes and meetings but I wasn't giving my best.⁣
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When @martwayne said something about sewing, a therapy I decided to try it.⁣
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Oh boy, she's 150% correct o.⁣
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I had planned on making one simple outfit for myself o I ended up making 3! ⁣
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If I had plenty fabrics at home I'm sure I would have made a whole new wardrobe.⁣
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See me singing, humming and even brainstorming and writing new ideas down(something I have been trying to get done since).⁣
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Thank you o @martwayne it really worked wonders!⁣
⁣
I am back on track and ready to fire...⁣
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Today's class is going to be hot hot, I am excited already. Lemme go and prepare. ��‍♀️��‍♀️⁣
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So how are you doing today? Are you back to work? Or you are taking it slowly?⁣
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PS, I can't wait to show you what I made sef...� ⁣
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#martwayne
#passiontoprofit
#sewingistherapy
#mentalhealth
#selfhealing
#focus
#onlinefashionschool
#ilovetosew