Podknows Podcasting is the brainchild of former national radio personality Neal Veglio (JACK fm, Capital Radio, talkSPORT).

When the radio industry went fully corporate and started turning its back on small businesses and communities, Neal recognised a gap in the market for creating platforms for those communities.

Having started his radio career helping out in radio station newsrooms in the mid 90s, Neal discovered a talent for using documentaries to help ordinary people tell compelling stories. Combined with a stellar 25 year career hosting morning shows, chatting with celebrities and taking callers to air, he quickly developed an awareness for the kind of content these people wanted to hear.

Now, Podknows has a clear ‘why’:

Helping brands and individuals talk to their customers and advocates, using podcasting to share compelling and relatable audio content.

https://podknowspodcasting.co.uk/shows/

Intrigued about Podcast Production costs? We offer individual services for Podcasters - Podcast episode repair, Podcast launch consulting & coaching. View our packages now!

In Februrary of 2001, during the ‘dot com boom’, I was working for a national digital radio station. This was a truly digital radio station because it wasn’t on DAB. That wasn’t yet a thing.

It was on Sky Digital TV, (channel 964, now BBC South) online and on search engines. Remember those?

Before Google was the internet, we also had other search engine options available, including Yahoo, Ask Jeeves, Alta Vista, and Freeserve. That was the search engine that pumped Stormlive automatically to visitors.

And that’s exactly how I quickly built an audience of one million listeners a week.

Yes, you read that quickly.

One million per week.

See, back in 2001, I knew what I was doing with audio, and was radio’s new up and coming hot property, snapping at the heels of Chris Moyles.

Radio executives were clandestinely meeting with me to try and poach me (Hi, Roger! Still really sorry it didn’t work out in the end!) and PR executives were plotting to get me in the papers.

The radio station had a suave city boy named James working the comms team. He knew someone who knew someone who knew someone who was going to arrange for me to be photographed leaving Martine McCutcheon’s West London flat.

Sadly, my then girlfriend and now ex-wife threw an absolute poop sack over the whole thing, and it got called off.

Read More: https://podknowspodcasting.co.uk/production-packages/

In Februrary of 2001, during the ‘dot com boom’, I was working for a national digital radio station. This was a truly digital radio station because it wasn’t on DAB. That wasn’t yet a thing.

It was on Sky Digital TV, (channel 964, now BBC South) online and on search engines. Remember those?

Before Google was the internet, we also had other search engine options available, including Yahoo, Ask Jeeves, Alta Vista, and Freeserve. That was the search engine that pumped Stormlive automatically to visitors.

And that’s exactly how I quickly built an audience of one million listeners a week.

Yes, you read that quickly.

One million per week.

See, back in 2001, I knew what I was doing with audio, and was radio’s new up and coming hot property, snapping at the heels of Chris Moyles.

Radio executives were clandestinely meeting with me to try and poach me (Hi, Roger! Still really sorry it didn’t work out in the end!) and PR executives were plotting to get me in the papers.

The radio station had a suave city boy named James working the comms team. He knew someone who knew someone who knew someone who was going to arrange for me to be photographed leaving Martine McCutcheon’s West London flat.

Sadly, my then girlfriend and now ex-wife threw an absolute poop sack over the whole thing, and it got called off.

Read More: https://podknowspodcasting.co.uk/shows/

Best podcast editing services in the UK - We Help brands & individuals talk to their customers and prospects with podcast services. Join our Podknows Podcast Network today!

Have you ever tried to draw attention to something you’re doing online? Did it feel like yelling into an empty room?

Here’s something I can tell you, having been involved in the content space for decades; getting attention is not as easy as the marketing gurus will have you believe. I go back to before the internet was mainstream.

*Cue “Back to the Future” orchestral incidental music*

Attention please! Hello??
It’s 1996. I’m working in a tiny little AM radio station (remember those?) just outside of London.

I’ve got a major ‘bit’ I want to do, and there’s a potential to pick up a show sponsor off the back of it, and bolster my reputation as a creative and forward thinking dynamic radio personality.

But I need the bit to work and we don’t have that many listeners yet.

My rivals already want me to fail, because they want my job. I can’t let that happen, and I need people interacting.

Which means I need attention. How do you get attention in a pre-internet and paid social media marketing world?

Got too much competition? Get creative!
You have to think outside of the box.

My idea was a simple one, but it worked. I’m intriguing you now, aren’t I? Read on…

Back in 1996, the only thing us radio people had to work with in terms of content for our shows was newspapers, magazines, other radio stations, TV, movies and real life.

I wasn’t allowed to use other radio stations and TV because it was seen as the competition.

Which left just magazines, newspapers and real life.

So how do you get attention for your content when you only have static media and real life to work with?

An audio drama
I got my idea one day from accidentally watching daytime television.


I was watching a ‘bit’ on one of them where someone had adopted a child that had been accepted into Harvard. I noted that the legal guardians had seen a previous episode years before where a dramatic meltdown had been played out in front of the cameras involving a drug addict mother. Long story short, this had been an ongoing hell for this kid, which had resulted in a very happy fairytale ending.

I’d decided that to get attention, I need to build a story arc of drama that people could follow.

Years ago, in the local newspapers, long before the technological distractions that people are now subjected to endlessly, everyone used to love flicking through something called ‘classifieds’. They were little adverts that you could take out for a small charge which came in a fairly bland little black and white box on the page that you could write anything inside.

Read More: https://podknowspodcasting.co.uk/